Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/forhims.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for forhims.comforhims.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.6M
Revenue
Apr 26
187.1K
Sessions
Apr 26
9.0-9.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
Loading...

Hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

forhims.com Annual Revenue and Growth

forhims.com's annual sales on its online store amounted to $38.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$38.3M
Annual growth forecast2025/2026
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
forhims.com revenue by year

forhims.com's monthly revenueOVER TIME
View real-time data

Over the past three months, forhims.com revenue has experienced decline of 1.8%, compared to the preceding three months.

View real-time data
forhims.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, forhims.com achieved impressive performance metrics in the health sector, generating $3,619,900 in online sales, significantly surpassing the median of $84,099. With a remarkable conversion rate of 9.00-9.50%, well above the industry average of 4.81%, the site also recorded an average order value (AOV) of $200-225, close to the high of $364 in the sector. Furthermore, forhims.com attracted 187,051 sessions, substantially higher than the health industry median of 24,080 but dwarfed by walgreens.com, which leads with 59,127,205 sessions. Overall, these metrics highlight forhims.com's strong performance in the competitive health market.
Read more

forhims.com competitors

In April 2026, forhims.com reported a revenue of $3,619,900 with 17,202 transactions from 187,051 sessions, translating to an average order value (AOV) between $200-$225 and a conversion rate of 9.00-9.50%. In contrast, competitor vogue.com significantly outperformed with a revenue of $37,200,805 from 161,236 transactions across 17,018,071 sessions, achieving an AOV of $225-$250 and a conversion rate of only 0.50-1.00%. While forhims.com has a much higher conversion rate, indicating effective customer engagement, its overall revenue and transactions lag far behind those of vogue.com. The lower AOV range at forhims.com may suggest that its products cater to a more budget-conscious demographic. Overall, while forhims.com excels in converting visitors into customers, its overall scale and revenue figures highlight the competitive landscape it operates within.

vogue.com screenshot
#1 vogue.com
37.2M
Revenue
17M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
forhims.com vs top market performers
forhims.com
top retailers
conversion rate vs average order value for forhims.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries forhims.com operates in

forhims.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

forhims.com channels

Identify top traffic channels that drive growth for forhims.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

forhims.com Google Ads spend

Evaluate forhims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

forhims.com devices

Review forhims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

forhims.com top markets

Explore forhims.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

forhims.com country & global rank

Assess the ranking of forhims.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard