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Jan 2026
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Home/Insights/Retailers/forhims.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.4M
Revenue
Jan 26
245.1K
Sessions
Jan 26
8.0-8.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more.

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forhims.com Annual Revenue and Growth

forhims.com's annual sales on its online store amounted to $38.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$38.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
forhims.com revenue by year

forhims.com's monthly revenueOVER TIME
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Over the past three months, forhims.com revenue has experienced growth of 84%, compared to the preceding three months.

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forhims.com revenue growth for last six months
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OVERVIEW
In January 2026, forhims.com generated $4,447,506 in online sales, significantly outperforming the health industry median of $95,642, though still below industry leader walgreens.com at $109,095,070; with a conversion rate of 8.00-8.50%, it surpassed the high industry benchmark of 5.32%, while its average order value (AOV) ranged from $200-225, well above the low of $57 but below the high of $375; additionally, the site attracted 245,064 sessions, far exceeding the health sector median of 27,449, though it remained distant from walgreens.com’s impressive 63,073,346 sessions.
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forhims.com competitors

In January 2026, forhims.com reported a revenue of $4,447,506 with 20,708 transactions and 245,064 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 8.00-8.50%. In comparison, vogue.com, a competitor in the similar domain, generated a significantly higher revenue of $37,974,154 from 167,866 transactions and 16,913,496 sessions. However, vogue.com had a slightly higher AOV range of $225-$250 but a lower conversion rate of 0.50-1.00%. Despite forhims.com's lower revenue compared to vogue.com, it has a more impressive conversion rate, indicating a stronger ability to convert sessions into transactions. With a focus on increasing revenue through higher conversions, forhims.com may be able to close the gap on competitors like vogue.com in the future.

vogue.com screenshot
#1 vogue.com
38M
Revenue
16.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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TOP MARKET PERFORMERSby revenue
forhims.com vs top market performers
forhims.com
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conversion rate vs average order value for forhims.com and its competitors
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forhims.com channels

Identify top traffic channels that drive growth for forhims.comand discover how performance of traffic channels has changed over time.

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forhims.com Google Ads spend

Evaluate forhims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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forhims.com devices

Review forhims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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forhims.com top markets

Explore forhims.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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forhims.com country & global rank

Assess the ranking of forhims.com among other retailers within its primary country and worldwide.

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