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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

forhims.com

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Revenue

Jul 26

281.9K

Sessions

Jul 26

13.5-14.0%

Conv. rate

Jul 26

$225-250

AOV

Jul 26

Main country of store: UNITED STATES
Website category: HEALTH

Hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more.

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forhims.com Annual Revenue and Growth

forhims.com's annual sales on its online store amounted to $38.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$38.3M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

forhims.com's monthly revenueOVER TIME
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Over the past three months, forhims.com revenue has experienced growth of 60%, compared to the preceding three months.

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forhims.com revenue growth for last six months

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OVERVIEW

forhims.com operates in the health category, positioning itself strongly within this market. In July 2026, the site generated $9 million in online sales, significantly higher than the $78,700 typical store in the health category makes monthly, though lower than walgreens.com at $170.3 million. It boasts an impressive conversion rate of 13.50-14.00%, well above the typical range of 1.28% to 5.3%. The average order value (AOV) is $225-250, falling within the category's typical range of $56 to $357. With 282,000 sessions, forhims.com greatly exceeds the typical store in the health category, which sees around 21,600 sessions monthly.

forhims.com competitors

The competitive set includes forhims.com and vogue.com. In July 2026, forhims.com generated $9 million in revenue with 38,800 transactions from 282,000 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 13.50-14.00%. In comparison, vogue.com outperformed with $19.1 million in revenue, 151,000 transactions, and 16.3 million sessions, leading to an AOV of $125-150 and a significantly lower conversion rate of 0.50-1.00%. forhims.com trails vogue.com by $10.1 million in revenue, 112,000 transactions, and 16 million sessions, indicating that while forhims.com has a higher conversion rate, it struggles to match the overall volume and financial performance of vogue.com.

#1 vogue.com

19.1M

Revenue

16.3M

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

vogue.com

forhims.com

$9M

TOP MARKET PERFORMERSby revenue

vogue.com

$19.1M

forhims.com

forhims.com vs top market performers

forhims.com

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Industries forhims.com operates in

forhims.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Online Pharmaceutical and Healthcare Hair Care and Growth Hair Care and Restoration Hair Care

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forhims.com channels

Identify top traffic channels that drive growth for forhims.comand discover how performance of traffic channels has changed over time.

forhims.com Google Ads spend

Evaluate forhims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

forhims.com devices

Review forhims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

forhims.com top markets

Explore forhims.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.