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Sep 2026
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Home/Insights/Retailers/forhims.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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4.4M
Revenue
Sep 26
199.6K
Sessions
Sep 26
12.5-13.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more.

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forhims.com Annual Revenue and Growth

forhims.com's annual sales on its online store amounted to $38.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$38.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
forhims.com revenue by year

forhims.com's monthly revenueOVER TIME
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Over the past three months, forhims.com revenue has experienced growth of 52%, compared to the preceding three months.

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forhims.com revenue growth for last six months
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OVERVIEW
forhims.com operates in the health category, performing strongly with significant metrics for September 2026. The domain generated $4.4 million in online sales, while a typical store in the health category earns around $70,300 monthly. With a conversion rate of 12.50-13.00%, forhims.com far exceeds the typical store in the health category's range of 1.25% to 5.13%. Its average order value (AOV) of $150-175 is comfortably within the typical AOV range of $61 to $378. Additionally, the site attracted 200,000 sessions, substantially higher than the approximately 19,700 sessions observed for a typical store in the health category.
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forhims.com competitors

The competitive set for this comparison includes forhims.com and vogue.com. In September 2026, vogue.com generated a revenue of 37.3 million from 157,000 transactions across 15.9 million sessions, leading significantly in each category. In contrast, forhims.com reported a revenue of 4.4 million from 25,300 transactions over 200,000 sessions, which trails behind vogue.com. While both sites have average order values (AOV) in similar ranges—vogue.com at 225-250 and forhims.com at 150-175—vogue.com outperforms forhims.com substantially in overall performance metrics. Additionally, the conversion rate for forhims.com stands at 12.50-13.00%, which is significantly higher than vogue.com’s conversion rate of 0.50-1.00%. Despite the higher conversion rate, the volume of revenue, transactions, and sessions for forhims.com remains well behind that of vogue.com. Thus, while forhims.com shows a stronger conversion rate, it ranks second overall compared to the performance of vogue.com.

vogue.com screenshot
#1 vogue.com
37.3M
Revenue
15.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
forhims.com vs top market performers
forhims.com
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conversion rate vs average order value for forhims.com and its competitors
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Industries forhims.com operates in

forhims.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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forhims.com channels

Identify top traffic channels that drive growth for forhims.comand discover how performance of traffic channels has changed over time.

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forhims.com Google Ads spend

Evaluate forhims.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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forhims.com devices

Review forhims.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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forhims.com top markets

Explore forhims.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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forhims.com country & global rank

Assess the ranking of forhims.com among other retailers within its primary country and worldwide.

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