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Sep 2024
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Home/Insights/Retailers/paulmitchell.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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235.2K
Revenue
153.4K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for paulmitchell.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Paul Mitchell is a website dedicated to the renowned haircare brand that offers an extensive range of hair products, styling tools, and accessories. The site provides valuable information on their products, hair care tips, and salon services. It serves as a hub for individuals seeking high-quality hair solutions and professional hairstyling expertise.

paulmitchell.com’s revenueOVER TIME
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Over the past three months, paulmitchell.com revenue has experienced growth of 41%, compared to the preceding three months.

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paulmitchell.com revenue growth for last six months
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OVERVIEW
In September 2024, paulmitchell.com in the BEAUTY AND COSMETICS industry had online sales revenue of $235,248, a conversion rate of 2.00-2.50%, and an average order value (AOV) of $50-75. The highest revenue in the category was $114,902,798 from ulta.com, with a conversion rate of 4.62% and an AOV of $191. The lowest conversion rate was 1.45% and the lowest AOV was $49. paulmitchell.com had 153,367 sessions, while the highest was 41,256,765 from sephora.com and the median was 22,216 sessions.
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paulmitchell.com competitors

paulmitchell.com lags behind its competitors in terms of revenue and transactions, with only $235,248 in revenue from 3,415 transactions. Its conversion rate falls within the range of 2.00-2.50%, with an average order value (AOV) of $50-75. In comparison, beautybrands.com leads the pack with a staggering revenue of $1,874,178 from 14,189 transactions and a high conversion rate of 6.00-6.50%. cosmoprofbeauty.com also outperforms paulmitchell.com significantly, generating $11,601,361 in revenue from 49,000 transactions with a conversion rate of 10.50-11.00%. While paulmitchell.com has a similar AOV to beautycarechoices.com at $50-75, the latter still surpasses it in revenue and transactions. Overall, paulmitchell.com has room for improvement in increasing its revenue and transactions to compete more effectively with its top-performing competitors in the beauty industry.

#1 beautybrands.com
1.9M
Revenue
234.6K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
#2 churchillsbarbershop.com
3.7K
Revenue
1.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 beautycarechoices.com
216.7K
Revenue
69.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#4 cosmoprofbeauty.com
11.6M
Revenue
465.8K
Sessions
10.5-11.0%
Conv. rate
$225-250
AOV
#5 planetbeauty.com
420.2K
Revenue
177.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
paulmitchell.com vs top market performers
paulmitchell.com
top retailers
conversion rate vs average order value for paulmitchell.com and its competitors
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paulmitchell.com brandsby revenue

paulmitchell.com categoriesby revenue

1
Hair Styling Products
2
Shampoo & Conditioner
3
Hair Straighteners
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brands overtime comparison

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paulmitchell.com channels

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paulmitchell.com Google Ads spend

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paulmitchell.com devices

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paulmitchell.com top markets

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paulmitchell.com country & global rank

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