Grips
May 2024
All countries
Home/Insights/Retailers/paulmitchell.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for paulmitchell.compaulmitchell.com

Get paulmitchell.com updates
Book a demo
255.2K
Revenue
195.7K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for paulmitchell.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Paul Mitchell is a website dedicated to the renowned haircare brand that offers an extensive range of hair products, styling tools, and accessories. The site provides valuable information on their products, hair care tips, and salon services. It serves as a hub for individuals seeking high-quality hair solutions and professional hairstyling expertise.

paulmitchell.com’s revenueOVER TIME
View real-time data

Over the past three months, paulmitchell.com revenue has experienced growth of 15%, compared to the preceding three months.

View real-time data
paulmitchell.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In May 2024, paulmitchell.com, in the BEAUTY AND COSMETICS industry, achieved $255,238 in online sales revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. This performance puts them above the industry median revenue of $80,017, but below the highest performer ulta.com with $91,595,110 in revenue. The site's 195,686 sessions also outperformed the median of 34,605, but fell short of the top performer sephora.com with 48,729,894 sessions. paulmitchell.com's metrics suggest strong sales potential but room for improvement in conversion rates and AOV.
Read more

paulmitchell.com competitors

When comparing paulmitchell.com to its competitors in the beauty industry, it is evident that Paul Mitchell lags behind in terms of revenue and overall performance. paulmitchell.com generated $255,238 in revenue from 3,995 transactions and 195,686 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In contrast, competitors like cosmoprofbeauty.com led the pack with a revenue of $14,791,396 from 57,324 transactions and 510,719 sessions, boasting an AOV of $250-275 and a high conversion rate of 11.00-11.50%. Other competitors like beautybrands.com and planetbeauty.com also outperformed Paul Mitchell, with significantly higher revenues, transactions, and conversion rates. Overall, Paul Mitchell's online performance falls short compared to its more successful competitors in the beauty industry.

#1 beautybrands.com
999.4K
Revenue
217.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 churchillsbarbershop.com
20.9K
Revenue
10.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 beautycarechoices.com
269.3K
Revenue
98.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 cosmoprofbeauty.com
14.8M
Revenue
510.7K
Sessions
11.0-11.5%
Conv. rate
$250-275
AOV
#5 planetbeauty.com
786.3K
Revenue
176K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
paulmitchell.com vs top market performers
paulmitchell.com
top retailers
conversion rate vs average order value for paulmitchell.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

paulmitchell.com brandsby revenue

paulmitchell.com categoriesby revenue

1
Hair Dryers
2
Hair Straighteners
3
Hair Styling Products
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

paulmitchell.com channels

Identify top traffic channels that drive growth for paulmitchell.comand discover how performance of traffic channels has changed over time.

Book a demo

paulmitchell.com Google Ads spend

Evaluate paulmitchell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

paulmitchell.com devices

Review paulmitchell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

paulmitchell.com top markets

Explore paulmitchell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

paulmitchell.com country & global rank

Assess the ranking of paulmitchell.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard