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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

hair-shop.com

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255.2K

Revenue

74.2K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

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hair-shop.com's revenueOVER TIME
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Over the past three months, hair-shop.com revenue has experienced decline of 5.5%, compared to the preceding three months.

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hair-shop.com revenue decline for last six months

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OVERVIEW

In May 2025, hair-shop.com, in the BEAUTY AND COSMETICS industry, recorded online sales revenue of $255,171 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. The store had 74,232 sessions, while the highest sessions in the industry were 38,510,361 from sephora.com, and the median sessions were 19,997. Comparatively, the industry's median revenue was $46,882, with ulta.com leading at $96,002,620. The industry's high and low conversion rates were 4.51% and 1.17% respectively, while the high and low AOV were $213 and $53.

hair-shop.com competitors

In May 2025, hair-shop.com generated a revenue of $255,171 from 1,908 transactions and 74,232 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, hair-shop.com falls behind in terms of revenue when compared to hagel-shop.de which generated $768,222, and basler-beauty.de which brought in $379,271. However, hair-shop.com's conversion rate is on par with stopperka.de and olaplex.de at 2.50-3.00%, but higher than basler-beauty.de at 0.50-1.00%. Additionally, hair-shop.com has a similar AOV to basler-beauty.de and a higher AOV than hagel-shop.de and olaplex.de. Overall, hair-shop.com holds its ground against its competitors in terms of conversion rate and AOV, but could work on increasing its revenue to surpass competitors like hagel-shop.de and basler-beauty.de.

#1 hagel-shop.de

768.2K

Revenue

560.3K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#2 basler-beauty.de

379.3K

Revenue

291.3K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#3 stopperka.de

25K

Revenue

5.7K

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#4 wella.com

715.5K

Revenue

811.9K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#5 olaplex.de

51.3K

Revenue

42.6K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

hair-shop.com vs top market performers

hair-shop.com

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Revenue share by device at hair-shop.com

In May large majority of sales on hair-shop.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

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hair-shop.com channels

Identify top traffic channels that drive growth for hair-shop.comand discover how performance of traffic channels has changed over time.

hair-shop.com Google Ads spend

Evaluate hair-shop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hair-shop.com devices

Review hair-shop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hair-shop.com top markets

Explore hair-shop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.