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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.3M
Revenue
578.4K
Sessions
4.0-4.5%
Conversion rate
$50-75
Average order value
Online only revenue for olay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Olay.com is an online platform that provides skincare products. They sell a wide range of skincare items including cleansers, moisturizers, serums, and treatments. The website offers products formulated with various ingredients to target different skin concerns, promoting healthier-looking skin.

olay.com’s revenueOVER TIME
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Over the past three months, olay.com revenue has experienced growth of 60%, compared to the preceding three months.

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olay.com revenue growth for last six months
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OVERVIEW
In September 2024, olay.com in the BEAUTY AND COSMETICS industry had online sales revenue of $1,251,141, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. The website received 578,387 sessions, below the industry median of 22,216. The highest online store revenue was ulta.com at $114,902,798, with the highest conversion rate at 4.62% and the highest AOV at $191. The lowest conversion rate was 1.45% and the lowest AOV was $49, while the highest number of sessions was 41,256,765 from sephora.com.
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olay.com competitors

When comparing olay.com to its competitors in September 2024, olay.com stands out in terms of revenue and transactions. olay.com generated a revenue of $1,251,141 with 23,362 transactions from 578,387 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. In contrast, boots.com, a competitor, had a significantly higher revenue of $70,543,326 with 900,945 transactions from 26,413,898 sessions, but with a slightly lower conversion rate of 3.00-3.50% and a higher AOV of $75-100. theonlinedrugstore.com, another competitor, had a much lower revenue of $13,654 with 129 transactions from 3,129 sessions, but boasted a higher AOV of $100-125 and the same conversion rate as olay.com. Overall, olay.com excelled in conversion rate and AOV compared to its competitors, despite having lower revenue and transaction numbers.

#1 boots.com
70.5M
Revenue
26.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 theonlinedrugstore.com
13.7K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
olay.com vs top market performers
olay.com
top retailers
conversion rate vs average order value for olay.com and its competitors
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olay.com brandsby revenue

olay.com categoriesby revenue

1
Lotion & Moisturizer
2
Vitamins & Supplements
3
Health & Beauty
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brands overtime comparison

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olay.com channels

Identify top traffic channels that drive growth for olay.comand discover how performance of traffic channels has changed over time.

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olay.com Google Ads spend

Evaluate olay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olay.com devices

Review olay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olay.com top markets

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olay.com country & global rank

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