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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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1.2M
Revenue
1.1M
Sessions
2.5-3.0%
Conversion rate
$25-50
Average order value
Online only revenue for olay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Olay.com is an online platform that provides skincare products. They sell a wide range of skincare items including cleansers, moisturizers, serums, and treatments. The website offers products formulated with various ingredients to target different skin concerns, promoting healthier-looking skin.

olay.com’s revenueOVER TIME
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Over the past three months, olay.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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olay.com revenue decline for last six months
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OVERVIEW
In March 2024, olay.com in the BEAUTY AND COSMETICS industry generated online sales revenue of $1,230,626, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. With 1,074,273 sessions, olay.com performed above the median in its category, where the highest revenue was $120,940,083 from ulta.com, the highest conversion rate was 4.22%, the highest AOV was $179, and the highest sessions were 49,703,421 from sephora.com. The lowest revenue in the category was $94,372, the lowest conversion rate was 1.54%, the lowest AOV was $45, and the median sessions were 41,489.
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olay.com competitors

In comparison to its competitors, olay.com falls behind in terms of revenue and transactions. olay.com generated $1,230,626 in revenue from 28,060 transactions, with 1,074,273 sessions. The average order value (AOV) ranges from $25 to $50, and the conversion rate is between 2.50% and 3.00%. On the other hand, boots.com outperformed Olay with a revenue of $77,240,344 from 839,064 transactions and 24,296,764 sessions. boots.com also had a higher AOV ranging from $75 to $100 and a slightly better conversion rate of 3.00% to 3.50%. Another competitor, theonlinedrugstore.com, had lower revenue than Olay at $275,867 from 1,888 transactions and 44,411 sessions. However, they boasted a higher AOV of $125 to $150 and a superior conversion rate of 4.00% to 4.50%. Overall, olay.com has room for improvement in revenue and transactions compared to its competitors.

#1 boots.com
77.2M
Revenue
24.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 theonlinedrugstore.com
275.9K
Revenue
44.4K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
olay.com vs top market performers
olay.com
top retailers
conversion rate vs average order value for olay.com and its competitors
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olay.com brandsby revenue

olay.com categoriesby revenue

1
Lotion & Moisturizer
2
Vitamins & Supplements
3
Health & Beauty
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brands overtime comparison

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olay.com channels

Identify top traffic channels that drive growth for olay.comand discover how performance of traffic channels has changed over time.

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olay.com Google Ads spend

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olay.com devices

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olay.com top markets

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olay.com country & global rank

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