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Sep 2024
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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117.6K
Revenue
55.5K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for milkandbaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

milkandbaby.com’s revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced growth of 121%, compared to the preceding three months.

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milkandbaby.com revenue growth for last six months
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OVERVIEW
In September 2024, milkandbaby.com, in the CHILDCARE industry, achieved online sales revenue of $117,564 compared to a median of $57,552. The site's conversion rate ranged from 2.00-2.50%, with the industry's high at 4.82% and low at 1.27%. The Average Order Value (AOV) for milkandbaby.com was between $100-125, with industry highs at $273 and lows at $56. The site received 55,516 sessions, while the highest in the industry was 9,942,223 from babylist.com, and the median was 22,318 sessions.
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milkandbaby.com competitors

When comparing milkandbaby.com to its competitors in the baby clothing and accessories market, several key metrics stand out. In terms of revenue, milkandbaby.com generated $117,564 in September 2024, while some of its competitors like Kindred Bravely and Seraphine had significantly higher revenues of $2,998,456 and $3,273,289 respectively. milkandbaby.com also had a lower number of transactions at 1,121 compared to competitors like Kindred Bravely with 47,894 transactions. However, milkandbaby.com had a relatively high average order value (AOV) in the range of $100-125, which is on par with competitors like Roolee and Latched Mama. In terms of conversion rate, milkandbaby.com's 2.00-2.50% falls within the range of its competitors, indicating a comparable level of effectiveness in turning sessions into transactions.

#1 latchedmama.com
476.5K
Revenue
117.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 kindredbravely.com
3M
Revenue
617.1K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
#3 seraphine.com
3.3M
Revenue
771.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#4 motherhood.com
74.7K
Revenue
68.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 roolee.com
336.1K
Revenue
170K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Top products on milkandbaby.comby revenue

#1 Leakproof Comfort Brief
$37.1
Price
$34.5K
Revenue
#2 2-Step Stretch Mark Prevention Bundle
$69
Price
$29.5K
Revenue
#3 Dreamland Weighted Sleep Sack
$82.6
Price
$23.3K
Revenue
#4 Pregnancy Survival Kit
$110
Price
Revenue
#5 French Terry Racerback Nursing & Sleep Bra | Black
$35.9
Price
Revenue
#6 The Larken Duo
$90
Price
Revenue
#7 Sublime® Hands-Free Pumping & Nursing Bra | Beige
$52
Price
Revenue
#8 Dreamland Sleep Sack Bundle | Grey Star
$168
Price
Revenue
#9 Leakproof Comfort Boyshort
$45.5
Price
Revenue
#10 Simply Sublime® Nursing Bra | Beige
$44.7
Price
Revenue
#1 Leakproof Comfort Brief
$37.1
Price
$34.5K
Revenue
#2 2-Step Stretch Mark Prevention Bundle
$69
Price
$29.5K
Revenue
#3 Dreamland Weighted Sleep Sack
$82.6
Price
$23.3K
Revenue
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milkandbaby.com brandsby revenue

milkandbaby.com categoriesby revenue

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brands overtime comparison

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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

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