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May 2024
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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53.2K
Revenue
28.2K
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for milkandbaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

milkandbaby.com’s revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced decline of 21%, compared to the preceding three months.

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milkandbaby.com revenue decline for last six months
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OVERVIEW
milkandbaby.com's revenue for online sales in the CHILDCARE industry is $53,231, with a conversion rate of 1.50-2.00% and an AOV of $100-125. The store had 28,166 sessions in May 2024. The highest revenue in the industry was from babylist.com at $73,541,745, with a conversion rate of 4.47% and an AOV of $264, and the highest number of sessions at 12,858,617. The median revenue and sessions in the CHILDCARE industry are $78,268 and 35,092 respectively.
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milkandbaby.com competitors

In comparing milkandbaby.com to its competitors, we can see that milkandbaby.com has a lower revenue of $53,231 compared to kindredbravely.com at $2,497,202, seraphine.com at $5,215,774, roolee.com at $580,195, and Latched Mama at $615,950. milkandbaby.com also has fewer transactions at 513 compared to kindredbravely.com at 41,429 and seraphine.com at 19,101. However, milkandbaby.com has a higher Average Order Value (AOV) in the range of $100-125 compared to motherhood.com and Latched Mama, which have an AOV of $75-100. Additionally, milkandbaby.com's conversion rate of 1.50-2.00% is similar to motherhood.com and seraphine.com, but lower than kindredbravely.com at 6.00-6.50% and Latched Mama at 3.50-4.00%. Overall, while milkandbaby.com may have lower revenue and transactions than some of its competitors, it has a higher AOV and a comparable conversion rate.

#1 latchedmama.com
616K
Revenue
172.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 kindredbravely.com
2.5M
Revenue
689.1K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
#3 seraphine.com
5.2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#4 motherhood.com
74.5K
Revenue
67.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 roolee.com
580.2K
Revenue
205.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Top products on milkandbaby.comby revenue

#1 Dreamland Sleep Sack Bundle | Grey Star
$168
Price
$18.1K
Revenue
#2 Dreamland Weighted Sleep Sack
$77.4
Price
$12.2K
Revenue
#3 Dreamland Baby Shower Sleep Sack Bundle
$237
Price
$10.7K
Revenue
#4 Dreamland Sleep Sack Bundle | Ocean Blue
$168
Price
Revenue
#5 2-Step Stretch Mark Prevention Bundle
$69
Price
Revenue
#6 Pregnancy Survival Kit
$110
Price
Revenue
#7 Leakproof Comfort Brief
$37
Price
Revenue
#8 The Black Larken X Nursing Bra
$48
Price
Revenue
#9 Dreamland Sleep Sack Bundle | Moon Grey
$168
Price
Revenue
#10 Dreamland Sleep Sack Bundle | Dusty Rose
$168
Price
Revenue
#1 Dreamland Sleep Sack Bundle | Grey Star
$168
Price
$18.1K
Revenue
#2 Dreamland Weighted Sleep Sack
$77.4
Price
$12.2K
Revenue
#3 Dreamland Baby Shower Sleep Sack Bundle
$237
Price
$10.7K
Revenue
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milkandbaby.com brandsby revenue

milkandbaby.com categoriesby revenue

1
Toys & Games
2
Diaper Bags
3
Baby & Toddler
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brands overtime comparison

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milkandbaby.com channels

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milkandbaby.com Google Ads spend

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

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