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May 2025
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Home/Insights/Retailers/maisonette.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.7M
Revenue
593.4K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
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Maisonette.com is an online platform offering a wide selection of curated childrens products from various brands. Their catalog includes clothing, toys, accessories, and home decor items for kids aged from newborns to 12 years old. The website aims to provide parents with a convenient source to shop for quality and stylish items for their children.

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maisonette.com's revenueOVER TIME
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Over the past three months, maisonette.com revenue has experienced decline of 28%, compared to the preceding three months.

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maisonette.com revenue decline for last six months
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OVERVIEW
In May 2025, maisonette.com in the FASHION AND APPAREL industry had a revenue of $2,672,193, conversion rate of 1.50-2.00%, AOV of $275-300, and 593,437 sessions. The median revenue in the category is $81,783, the highest revenue from shein.com at $731,622,726, the highest conversion rate at 3.09%, the lowest conversion rate at 0.67%, the highest AOV at $415, the lowest AOV at $82, the highest sessions at 224,142,058 from shein.com, and the median sessions at 33,223.
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maisonette.com competitors

In May 2025, maisonette.com outperformed its competitors in terms of revenue, with $2,672,193 generated compared to kidkraft.com's $2,358,079, childrensalon.com's $1,623,737, shopposhtots.com's $38,000, janieandjack.com's $1,279,354, and thetot.com's $24,360. maisonette.com also had the highest number of transactions at 9,454, surpassing shopposhtots.com with 260 being the closest competitor. However, maisonette.com fell behind in terms of sessions with 593,437, while janieandjack.com had 711,911 sessions. maisonette.com's Average Order Value (AOV) ranged from $275 to $300, putting it on par with kidkraft.com and above the others. Conversion rates were consistent across all competitors, ranging from 1.50% to 5.00%, with maisonette.com falling within the 1.50% to 2.00% range. Overall, maisonette.com displayed strong performance in revenue and transactions but could improve in sessions to further solidify its position in the market.

thetot.com screenshot
#1 thetot.com
24.4K
Revenue
2.4K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
kidkraft.com screenshot
#2 kidkraft.com
2.4M
Revenue
364.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
shopposhtots.com screenshot
#3 shopposhtots.com
38K
Revenue
10K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.3M
Revenue
711.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
childrensalon.com screenshot
#5 childrensalon.com
1.6M
Revenue
316.9K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
maisonette.com vs top market performers
maisonette.com
top retailers
conversion rate vs average order value for maisonette.com and its competitors
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Revenue share by device at maisonette.com

In May large majority of sales on maisonette.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

In May large majority of sales on maisonette.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.
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maisonette.com channels

Identify top traffic channels that drive growth for maisonette.comand discover how performance of traffic channels has changed over time.

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maisonette.com Google Ads spend

Evaluate maisonette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonette.com devices

Review maisonette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonette.com top markets

Explore maisonette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonette.com country & global rank

Assess the ranking of maisonette.com among other retailers within its primary country and worldwide.

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