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Jul 2025
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Home/Insights/Retailers/maisonette.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.5M
Revenue
626.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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Maisonette.com is an online platform offering a wide selection of curated childrens products from various brands. Their catalog includes clothing, toys, accessories, and home decor items for kids aged from newborns to 12 years old. The website aims to provide parents with a convenient source to shop for quality and stylish items for their children.

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maisonette.com's revenueOVER TIME
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Over the past three months, maisonette.com revenue has experienced decline of 4.4%, compared to the preceding three months.

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maisonette.com revenue decline for last six months
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OVERVIEW
maisonette.com, in the FASHION AND APPAREL industry, generated $2,453,637 in revenue with a conversion rate of 1.00-1.50% and an AOV of $275-300 from 626,445 sessions in July 2025. Compared to the median revenue of $82,875 and median sessions of 36,317, maisonette.com performed well. However, it falls short of the largest online store, shein.com, with revenue of $817,680,251 and the highest sessions at 294,721,604. maisonette.com's performance metrics highlight its competitive positioning within the industry but also suggest room for improvement in conversion rate and AOV.
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maisonette.com competitors

In July 2025, maisonette.com generated a revenue of $2,453,637 from 8,646 transactions and 626,445 sessions with an average order value (AOV) ranging from $275 to $300 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, thetot.com had a revenue of $22,197 from 146 transactions and 3,318 sessions with an AOV of $150-175 and a high conversion rate of 4.00-4.50%. kidkraft.com performed well with a revenue of $1,776,880 from 3,674 transactions and 261,116 sessions, boasting a high AOV of $475-500. shopposhtots.com and childrensalon.com had lower revenues but similar conversion rates to maisonette.com, while janieandjack.com had a lower AOV but higher transaction volume. maisonette.com stands out for its revenue and session numbers among its competitors in the children's retail space in July 2025.

thetot.com screenshot
#1 thetot.com
22.2K
Revenue
3.3K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
kidkraft.com screenshot
#2 kidkraft.com
1.8M
Revenue
261.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
shopposhtots.com screenshot
#3 shopposhtots.com
70.9K
Revenue
16.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.2M
Revenue
584.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
childrensalon.com screenshot
#5 childrensalon.com
2M
Revenue
383.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
maisonette.com vs top market performers
maisonette.com
top retailers
conversion rate vs average order value for maisonette.com and its competitors
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Revenue share by device at maisonette.com

In July large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 7.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 7.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maisonette.com channels

Identify top traffic channels that drive growth for maisonette.comand discover how performance of traffic channels has changed over time.

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maisonette.com Google Ads spend

Evaluate maisonette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonette.com devices

Review maisonette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonette.com top markets

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maisonette.com country & global rank

Assess the ranking of maisonette.com among other retailers within its primary country and worldwide.

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