maisonette.com
Maisonette.com is an online platform offering a wide selection of curated childrens products from various brands. Their catalog includes clothing, toys, accessories, and home decor items for kids aged from newborns to 12 years old. The website aims to provide parents with a convenient source to shop for quality and stylish items for their children.
GRIPS CUSTOMERS & RESEARCH PARTNERS
maisonette.com Annual Revenue and Growth
maisonette.com's annual sales on its online store amounted to $49M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
maisonette.com's monthly revenueOVER TIME
Over the past three months, maisonette.com revenue has experienced growth of 40%, compared to the preceding three months.
maisonette.com competitors
In November 2025, maisonette.com reported a revenue of $4,927,297 with 18,540 transactions and 1,064,876 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. In comparison, its competitors varied in performance. thetot.com had lower revenue of $8,509 but a higher conversion rate of 4.50-5.00%. kidkraft.com had a higher revenue of $3,691,496 with a higher AOV of $400-425. shopposhtots.com reported a revenue of $55,948 with a slightly lower conversion rate of 2.00-2.50%. janieandjack.com had a revenue of $2,239,296 with a lower AOV of $75-100. Lastly, childrensalon.com had a revenue of $2,364,224 with a similar AOV of $200-225 and a conversion rate of 2.50-3.00%. Overall, maisonette.com performed well in revenue and AOV compared to its competitors, although some competitors had higher conversion rates.
Revenue share by device at maisonette.com
In November large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 6.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
maisonette.com channels
Identify top traffic channels that drive growth for maisonette.comand discover how performance of traffic channels has changed over time.
maisonette.com Google Ads spend
Evaluate maisonette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
maisonette.com devices
Review maisonette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
