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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.3M
Revenue
Sep 25
702.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Maisonette.com is an online platform offering a wide selection of curated childrens products from various brands. Their catalog includes clothing, toys, accessories, and home decor items for kids aged from newborns to 12 years old. The website aims to provide parents with a convenient source to shop for quality and stylish items for their children.

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maisonette.com Annual Revenue and Growth

maisonette.com's annual sales on its online store amounted to $49M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$49M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maisonette.com revenue by year

maisonette.com's monthly revenueOVER TIME
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Over the past three months, maisonette.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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maisonette.com revenue decline for last six months
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OVERVIEW
In September 2025, maisonette.com, a lifestyle and fashion apparel site, generated $2,336,132 in online sales, significantly outperforming the industry median of $74,931, yet lagging behind the leading competitor, shein.com, at $819,580,923. Its conversion rate of 1.00-1.50% is below the high benchmark of 3.2%, while the average order value (AOV) ranges from $225-250, compared to a high of $382. With 702,160 sessions, maisonette.com surpasses the lifestyle/fashion median of 34,221 but falls short of shein.com's staggering 297,137,690 sessions, indicating robust activity but opportunities for growth.
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maisonette.com competitors

When comparing maisonette.com to its competitors in September 2025, it is clear that maisonette.com falls within the middle range in terms of revenue. maisonette.com has a revenue of $2,336,132 with 9,559 transactions and 702,160 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In contrast, thetot.com has significantly lower revenue of $13,224 with 81 transactions and 1,750 sessions, but a higher AOV of $150-175 and a much higher conversion rate of 4.50-5.00%. kidkraft.com stands out with a revenue of $1,832,492, 4,331 transactions, and 192,218 sessions, boasting a high AOV of $400-425 and a conversion rate of 2.00-2.50%. Other competitors like shopposhtots.com, janieandjack.com, and childrensalon.com also show varying performance metrics in revenue, transactions, sessions, AOV, and conversion rates.

thetot.com screenshot
#1 thetot.com
13.2K
Revenue
1.7K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
kidkraft.com screenshot
#2 kidkraft.com
1.8M
Revenue
192.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
shopposhtots.com screenshot
#3 shopposhtots.com
82.3K
Revenue
16.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.5M
Revenue
716.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
childrensalon.com screenshot
#5 childrensalon.com
2M
Revenue
373.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
maisonette.com vs top market performers
maisonette.com
top retailers
conversion rate vs average order value for maisonette.com and its competitors
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Revenue share by device at maisonette.com

In September large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maisonette.com channels

Identify top traffic channels that drive growth for maisonette.comand discover how performance of traffic channels has changed over time.

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maisonette.com Google Ads spend

Evaluate maisonette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonette.com devices

Review maisonette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonette.com top markets

Explore maisonette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonette.com country & global rank

Assess the ranking of maisonette.com among other retailers within its primary country and worldwide.

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