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Oct 2025
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Home/Insights/Retailers/maisonette.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.7M
Revenue
Oct 25
702.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Maisonette.com is an online platform offering a wide selection of curated childrens products from various brands. Their catalog includes clothing, toys, accessories, and home decor items for kids aged from newborns to 12 years old. The website aims to provide parents with a convenient source to shop for quality and stylish items for their children.

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maisonette.com Annual Revenue and Growth

maisonette.com's annual sales on its online store amounted to $49M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$49M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maisonette.com revenue by year

maisonette.com's monthly revenueOVER TIME
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Over the past three months, maisonette.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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maisonette.com revenue decline for last six months
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OVERVIEW
In October 2025, maisonette.com generated $2,683,815 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $80,524, although it falls short of the category leader, shein.com, at $977,396,912. The site's conversion rate of 1.00-1.50% is below the high benchmark of 3.36%, while its average order value (AOV) ranges from $250 to $275, under the high AOV of $378 in the industry. With 702,574 sessions, maisonette.com surpasses the median of 33,163 but pales in comparison to shein.com's staggering 321,650,758 sessions, reflecting its position in the competitive landscape.
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maisonette.com competitors

In October 2025, maisonette.com reported a revenue of $2,683,815 with 10,546 transactions and 702,574 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.00-1.50%. Compared to its competitors, maisonette.com falls behind in terms of revenue when looking at thetot.com with $9,076, but excels in transactions and sessions. kidkraft.com leads in revenue with $1,966,175, while janieandjack.com has a significantly higher number of transactions and sessions. shopposhtots.com and childrensalon.com have lower revenue numbers compared to maisonette.com, but their AOV and conversion rates are within a similar range. Overall, maisonette.com performs well in terms of transactions and sessions but could work on improving its revenue numbers to stay competitive in the market.

thetot.com screenshot
#1 thetot.com
9.1K
Revenue
709.1
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
kidkraft.com screenshot
#2 kidkraft.com
2M
Revenue
151.9K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
shopposhtots.com screenshot
#3 shopposhtots.com
61.6K
Revenue
12.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
janieandjack.com screenshot
#4 janieandjack.com
1.7M
Revenue
709.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
childrensalon.com screenshot
#5 childrensalon.com
2M
Revenue
422.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
maisonette.com vs top market performers
maisonette.com
top retailers
conversion rate vs average order value for maisonette.com and its competitors
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Revenue share by device at maisonette.com

In October large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on maisonette.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maisonette.com channels

Identify top traffic channels that drive growth for maisonette.comand discover how performance of traffic channels has changed over time.

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maisonette.com Google Ads spend

Evaluate maisonette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonette.com devices

Review maisonette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonette.com top markets

Explore maisonette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonette.com country & global rank

Assess the ranking of maisonette.com among other retailers within its primary country and worldwide.

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