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May 2025
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Home/Insights/Retailers/undercovermama.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.2K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Undercovermama.com is a website that sells nursing-friendly apparel for new moms. Their product range includes tops and camisoles designed to assist with discreet breastfeeding, offering functionality and style. The site also offers accessories such as nursing pads and wardrobe extenders to enhance the nursing experience for mothers.

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undercovermama.com's revenueOVER TIME
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Over the past three months, undercovermama.com revenue has experienced decline of 7.6%, compared to the preceding three months.

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undercovermama.com revenue decline for last six months
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OVERVIEW
For the month of May 2025, undercovermama.com, a CHILDCARE website, generated $4,250 in online sales with a conversion rate of 2.50-3.00% and an AOV of $75-100. The website had 1,844 sessions during the month. Compared to the industry median revenue of $51,120, the website's performance falls below average. The highest revenue in the category is $81,210,274 from babylist.com. With a relatively low conversion rate and AOV, there is potential for improvement in increasing sales and revenue for undercovermama.com.
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undercovermama.com competitors

In May 2025, undercovermama.com performed well compared to its competitors. While undercovermama.com had a revenue of $4,250 with 54 transactions and 1,844 sessions, milkandbaby.com generated significantly higher revenue of $127,810 with 1,329 transactions and 46,086 sessions. latchedmama.com outperformed both with a revenue of $332,250, 3,196 transactions, and 87,675 sessions. In terms of Average Order Value (AOV), undercovermama.com and milkandbaby.com had similar ranges of $75-100, while latchedmama.com had a higher AOV of $100-125. Conversion rates for all three sites were within a similar range of 2.50-4.00%. Overall, while undercovermama.com had lower revenue and fewer transactions compared to its competitors in May 2025, its performance was still respectable within the maternity and nursing wear market.

latchedmama.com screenshot
#1 latchedmama.com
332.3K
Revenue
87.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
127.8K
Revenue
46.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
undercovermama.com vs top market performers
undercovermama.com
top retailers
conversion rate vs average order value for undercovermama.com and its competitors
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undercovermama.com channels

Identify top traffic channels that drive growth for undercovermama.comand discover how performance of traffic channels has changed over time.

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undercovermama.com Google Ads spend

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undercovermama.com devices

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undercovermama.com top markets

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undercovermama.com country & global rank

Assess the ranking of undercovermama.com among other retailers within its primary country and worldwide.

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