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Sep 2024
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Home/Insights/Retailers/undercovermama.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2.3K
Revenue
925.5
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for undercovermama.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Undercovermama.com is a website that sells nursing-friendly apparel for new moms. Their product range includes tops and camisoles designed to assist with discreet breastfeeding, offering functionality and style. The site also offers accessories such as nursing pads and wardrobe extenders to enhance the nursing experience for mothers.

undercovermama.com’s revenueOVER TIME
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Over the past three months, undercovermama.com revenue has experienced growth of 84%, compared to the preceding three months.

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undercovermama.com revenue growth for last six months
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OVERVIEW
For undercovermama.com in September 2024, the revenue for online sales was $2,283, with a conversion rate of 2.50-3.00% and an AOV of $75-100. The store had 926 sessions, while the highest online store in the CHILDCARE category was babylist.com with $75,186,544 in revenue and 9,942,223 sessions. The median revenue in the industry is $57,552, with a high conversion rate of 4.82% and a high AOV of $273. The lowest conversion rate is 1.27% and the lowest AOV is $56, with a median of 22,318 sessions.
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undercovermama.com competitors

When comparing undercovermama.com to its competitors, it is evident that undercovermama.com falls behind in terms of revenue and transactions. milkandbaby.com leads the pack with a revenue of $117,564 and 1,121 transactions, while undercovermama.com only generated $2,283 in revenue from 27 transactions. latchedmama.com also outperforms undercovermama.com with a revenue of $476,536 from 4,900 transactions. In terms of sessions, milkandbaby.com had 55,516 sessions, latchedmama.com had 117,550 sessions, and undercovermama.com had 926 sessions. Despite this, undercovermama.com has a competitive average order value (AOV) ranging from $75 to $100, similar to latchedmama.com, while milkandbaby.com has a higher AOV of $100 to $125. However, undercovermama.com lags in conversion rate, with a range of 2.50-3.00%, while latchedmama.com leads with a conversion rate of 4.00-4.50%.

#1 latchedmama.com
476.5K
Revenue
117.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 milkandbaby.com
117.6K
Revenue
55.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
undercovermama.com vs top market performers
undercovermama.com
top retailers
conversion rate vs average order value for undercovermama.com and its competitors
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undercovermama.com channels

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undercovermama.com Google Ads spend

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undercovermama.com devices

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undercovermama.com top markets

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undercovermama.com country & global rank

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