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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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5.2K
Revenue
2.7K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for undercovermama.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Undercovermama.com is a website that sells nursing-friendly apparel for new moms. Their product range includes tops and camisoles designed to assist with discreet breastfeeding, offering functionality and style. The site also offers accessories such as nursing pads and wardrobe extenders to enhance the nursing experience for mothers.

undercovermama.com’s revenueOVER TIME
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Over the past three months, undercovermama.com revenue has experienced growth of 92%, compared to the preceding three months.

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undercovermama.com revenue growth for last six months
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OVERVIEW
In August 2024, undercovermama.com, a CHILDCARE website, generated $5,237 in online sales with a conversion rate of 2.50-3.00% and an AOV of $50-75. This performance falls below the industry median revenue of $55,903, but significantly lower than the highest online store, babylist.com, with $63,172,036. Despite having 2,709 sessions, well below the median of 21,338, undercovermama.com's performance metrics suggest room for improvement in driving sales and increasing average order value within the CHILDCARE industry.
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undercovermama.com competitors

In comparison to its competitors, undercovermama.com falls behind in revenue and transactions but has a higher average order value (AOV) and similar conversion rates. milkandbaby.com outperforms undercovermama.com significantly with a revenue of $91,680 from 907 transactions and 35,598 sessions, along with an AOV of $100-125. latchedmama.com also surpasses undercovermama.com with a revenue of $504,199 from 5,486 transactions and 177,896 sessions, although their AOV is slightly lower at $75-100. However, undercovermama.com has a respectable revenue of $5,237 from 81 transactions and 2,709 sessions, with an AOV range of $50-75 and a conversion rate of 2.50-3.00%. Despite falling behind in revenue and transactions, undercovermama.com competes well in terms of AOV and conversion rate among its counterparts.

#1 latchedmama.com
504.2K
Revenue
177.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 milkandbaby.com
91.7K
Revenue
35.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
undercovermama.com vs top market performers
undercovermama.com
top retailers
conversion rate vs average order value for undercovermama.com and its competitors
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undercovermama.com channels

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undercovermama.com Google Ads spend

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undercovermama.com devices

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undercovermama.com top markets

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undercovermama.com country & global rank

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