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Jun 2025
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Home/Insights/Retailers/undercovermama.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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3.2K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Undercovermama.com is a website that sells nursing-friendly apparel for new moms. Their product range includes tops and camisoles designed to assist with discreet breastfeeding, offering functionality and style. The site also offers accessories such as nursing pads and wardrobe extenders to enhance the nursing experience for mothers.

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undercovermama.com's revenueOVER TIME
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Over the past three months, undercovermama.com revenue has experienced growth of 11%, compared to the preceding three months.

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undercovermama.com revenue growth for last six months
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OVERVIEW
For undercovermama.com in the CHILDCARE industry, the revenue for online sales in June 2025 was $3,180 compared to a median of $43,239, with babylist.com leading at $74,387,636. The conversion rate ranged between 2.50-3.00%, with a high of 4.27% and a low of 1.0%. The average order value (AOV) was $50-75, while the highest in the industry was $271 and the lowest was $56. The website had 1,686 sessions, far below the industry median of 17,910, with babylist.com leading at 11,156,507 sessions.
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undercovermama.com competitors

In June 2025, undercovermama.com generated $3,180 in revenue from 46 transactions with 1,686 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 2.50-3.00%. In comparison, milkandbaby.com outperformed with $74,690 in revenue from 748 transactions and 31,463 sessions, with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. latchedmama.com was even more successful, bringing in $259,913 in revenue from 2,446 transactions and 122,565 sessions, showcasing a higher AOV of $100-$125 but a slightly lower conversion rate of 1.50-2.00%. While undercovermama.com has a respectable performance, its competitors have demonstrated stronger metrics in terms of revenue, transactions, sessions, AOV, and conversion rate in the same period.

latchedmama.com screenshot
#1 latchedmama.com
259.9K
Revenue
122.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
74.7K
Revenue
31.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
undercovermama.com vs top market performers
undercovermama.com
top retailers
conversion rate vs average order value for undercovermama.com and its competitors
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undercovermama.com channels

Identify top traffic channels that drive growth for undercovermama.comand discover how performance of traffic channels has changed over time.

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undercovermama.com Google Ads spend

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undercovermama.com devices

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undercovermama.com top markets

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undercovermama.com country & global rank

Assess the ranking of undercovermama.com among other retailers within its primary country and worldwide.

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