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Sep 2024
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Home/Insights/Retailers/latchedmama.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for latchedmama.comlatchedmama.com

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476.5K
Revenue
117.5K
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for latchedmama.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Latchedmama.com is an online platform that offers a range of nursing and breastfeeding apparel, as well as accessories, for new mothers. The website features clothing items such as tops, dresses, and loungewear, along with essential products including bras, wraps, and nursing pads.

latchedmama.com’s revenueOVER TIME
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Over the past three months, latchedmama.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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latchedmama.com revenue decline for last six months
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OVERVIEW
In September 2024, latchedmama.com in the CHILDCARE industry had online sales revenue of $476,536, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. The store had 117,550 sessions, while the highest sessions were 9,942,223 from babylist.com. The median revenue in the industry was $57,552, with the highest being $75,186,544. The highest conversion rate was 4.82%, with the lowest at 1.27%. The highest AOV was $273, while the lowest was $56, and the median sessions were 22,318.
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latchedmama.com competitors

When comparing latchedmama.com to its competitors in the maternity and nursing clothing industry, latchedmama.com stands out in terms of revenue and transactions. With a revenue of $476,536 from 4,900 transactions and 117,550 sessions, latchedmama.com boasts a solid conversion rate of 4.00-4.50 and an average order value (AOV) of $75-$100. In comparison, motherhood.com has a revenue of $74,726 from 1,244 transactions, while seraphine.com leads the pack with $3,273,289 revenue from 13,466 transactions. However, latchedmama.com surpasses roolee.com, milkandbaby.com, and undercovermama.com in terms of revenue, transactions, and conversion rate, showcasing its strong performance in the market. With a competitive AOV and conversion rate, latchedmama.com holds its ground against its rivals in the maternity apparel industry.

#1 milkandbaby.com
117.6K
Revenue
55.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 seraphine.com
3.3M
Revenue
771.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#3 undercovermama.com
2.3K
Revenue
925.5
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 motherhood.com
74.7K
Revenue
68.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 roolee.com
336.1K
Revenue
170K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
Favicon for pinkblushmaternity.compinkblushmaternity.com
Favicon for seraphine.comseraphine.com
Favicon for kindredbravely.comkindredbravely.com
Favicon for latchedmama.comlatchedmama.com
$476.5K
Favicon for hatchcollection.comhatchcollection.com
Favicon for roolee.comroolee.com
Favicon for piperandscoot.compiperandscoot.com
Favicon for storq.comstorq.com
Favicon for milkandbaby.commilkandbaby.com
Favicon for ingridandisabel.comingridandisabel.com
TOP MARKET PERFORMERSby revenue
1
Favicon for pinkblushmaternity.compinkblushmaternity.com
$3.4M
2
Favicon for seraphine.comseraphine.com
3
Favicon for kindredbravely.comkindredbravely.com
4
Favicon for latchedmama.comlatchedmama.com
5
Favicon for hatchcollection.comhatchcollection.com
6
Favicon for roolee.comroolee.com
7
Favicon for piperandscoot.compiperandscoot.com
8
Favicon for storq.comstorq.com
9
Favicon for milkandbaby.commilkandbaby.com
10
Favicon for ingridandisabel.comingridandisabel.com
latchedmama.com vs top market performers
latchedmama.com
top retailers
conversion rate vs average order value for latchedmama.com and its competitors
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Top products on latchedmama.comby revenue

#1 Latched Mama “The Momper®” Printed Nursing Romper
$67.3
Price
$120.4K
Revenue
#2 Latched Mama Ribbed Nursing Tank
$31.7
Price
$117K
Revenue
#3 Latched Mama Petal Maxi Nursing Dress
$67.6
Price
$99.5K
Revenue
#4 PRE-SALE Latched Mama 635 Snuggle-Up Nursing Pullover
$64
Price
Revenue
#5 Latched Mama Harbor Snap Nursing Pullover
$79
Price
Revenue
#6 Latched Mama Lace Up Nursing Swim One Piece
$83.9
Price
Revenue
#7 PRE-SALE The Latched Mama Heavy Nursing Hoodie
$68
Price
Revenue
#8 Latched Mama Sporty Swim Skirt with Boy Shorts - Final Sale
$56.1
Price
Revenue
#9 Latched Mama Front Zip Nursing Swim One Piece with Pockets
$84.2
Price
Revenue
#10 Latched Mama Trailblazer Nursing Hoodie
$79
Price
Revenue
#1 Latched Mama “The Momper®” Printed Nursing Romper
$67.3
Price
$120.4K
Revenue
#2 Latched Mama Ribbed Nursing Tank
$31.7
Price
$117K
Revenue
#3 Latched Mama Petal Maxi Nursing Dress
$67.6
Price
$99.5K
Revenue
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latchedmama.com brandsby revenue

1
Logo for latched mamaLatched Mama
Top retailers:me-n-mommytobe.com

latchedmama.com categoriesby revenue

1
Shirts & Tops
Top retailers:hm.comuniqlo.comamazon.com
2
Jumpsuits & Rompers
Top retailers:modlily.comzalando.chkarenmillen.com
3
Dresses
Top retailers:revolve.comlulus.comfashionnova.com
4
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Top retailers:amazon.comamazon.de4imprint.com
5
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Top retailers:asos.comeurocarparts.comtemu.com
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brands overtime comparison

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latchedmama.com channels

Identify top traffic channels that drive growth for latchedmama.comand discover how performance of traffic channels has changed over time.

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latchedmama.com Google Ads spend

Evaluate latchedmama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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latchedmama.com devices

Review latchedmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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latchedmama.com top markets

Explore latchedmama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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latchedmama.com country & global rank

Assess the ranking of latchedmama.com among other retailers within its primary country and worldwide.

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