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Sep 2024
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Home/Insights/Retailers/motherhood.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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74.7K
Revenue
68.2K
Sessions
1.5-2.0%
Conversion rate
$50-75
Average order value
Online only revenue for motherhood.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Motherhood.com is an online platform catering to the needs of expectant women and new mothers. The website provides a wide range of products specially designed for maternity wear, nursing essentials, maternity skincare, baby gear, and more, focusing on offering convenient solutions for mothers during pregnancy and the early stages of motherhood.

motherhood.com’s revenueOVER TIME
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Over the past three months, motherhood.com revenue has experienced decline of 26%, compared to the preceding three months.

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motherhood.com revenue decline for last six months
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OVERVIEW
In September 2024, motherhood.com in the FASHION AND APPAREL industry generated $74,726 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. This falls below the median revenue of $94,472 and AOV of $79 in the industry. Despite 68,214 sessions, it lags behind shein.com, the top online store with $621,844,493 in revenue and 175,831,303 sessions. motherhood.com's performance metrics highlight room for improvement in sales, conversion rate, and AOV compared to industry benchmarks.
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motherhood.com competitors

motherhood.com outperforms most of its competitors in terms of revenue and transactions, with a revenue of $74,726 from 1,244 transactions. However, it falls behind A Pea in the Pod in terms of average order value (AOV), as A Pea in the Pod has an AOV range of $175-200 compared to motherhood.com's range of $50-75. Kindred Bravely stands out with the highest revenue of $2,998,456 and a high conversion rate of 7.50-8.00%, showing strong customer loyalty and engagement. seraphine.com also performs well with a revenue of $3,273,289 and a high AOV range of $225-250. Pink Blush Maternity excels in conversion rate with a range of 2.50-3.00% and a revenue of $3,401,790. Ingrid and Isabel, while having a lower revenue of $82,126, maintains a competitive conversion rate of 1.50-2.00% similar to motherhood.com.

#1 pinkblushmaternity.com
3.4M
Revenue
732.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#2 apeainthepod.com
24.5K
Revenue
29.2K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
#3 seraphine.com
3.3M
Revenue
771.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#4 kindredbravely.com
3M
Revenue
617.1K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
#5 ingridandisabel.com
82.1K
Revenue
39.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
motherhood.com vs top market performers
motherhood.com
top retailers
conversion rate vs average order value for motherhood.com and its competitors
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motherhood.com brandsby revenue

1
Logo for motherhood maternityMotherhood Maternity
2
Logo for a pea in the podA Pea In The Pod
3
Logo for pea collectionPea Collection
Top retailers:apeainthepod.com

motherhood.com categoriesby revenue

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brands overtime comparison

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motherhood.com channels

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motherhood.com Google Ads spend

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motherhood.com devices

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motherhood.com top markets

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motherhood.com country & global rank

Assess the ranking of motherhood.com among other retailers within its primary country and worldwide.

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