Grips
Mar 2024
All countries
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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3M
Revenue
1.1M
Sessions
2.5-3.0%
Conversion rate
$100-125
Average order value
Online only revenue for magpul.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

magpul.com’s revenueOVER TIME
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Over the past three months, magpul.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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magpul.com revenue growth for last six months
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OVERVIEW
In March 2024, magpul.com, operating in the SPORTS industry, generated online sales revenue of $2,963,599, with a median revenue of $162,410. The conversion rate ranged from 2.50-3.00%, higher than the industry's very high rate of 2.25% and significantly higher than the low rate of 0.53%. The average order value (AOV) was between $100-125, compared to the high industry AOV of $632 and the low AOV of $98. With a total of 1,090,253 sessions, magpul.com outperformed the industry's median sessions of 60,379, although falling short of the highest recorded sessions from midwayusa.com at 7,920,318.
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magpul.com competitors

When comparing magpul.com to its competitors in the firearm accessories market, it stands out with a revenue of $2,963,599 generated from 28,035 transactions and 1,090,253 sessions. magpul.com has an average order value (AOV) ranging between $100-$125 and a solid conversion rate of 2.50-3.00%. In contrast, wingtactical.com and at3tactical.com have lower revenues and conversion rates, indicating potential opportunities for improvement in their marketing strategies. primaryarms.com leads the pack with a significantly higher revenue of $19,370,002, driven by a higher AOV of $250-$275 and a conversion rate of 1.50-2.00%. mountsplus.com and themagshack.com have similar revenue figures to magpul.com, but slightly higher AOVs and conversion rates, suggesting a more effective sales strategy in place. Overall, magpul.com performs competitively in the market but could potentially enhance its conversion rate and AOV to match the top performers like primaryarms.com.

#1 at3tactical.com
459.2K
Revenue
397.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#2 mountsplus.com
472.5K
Revenue
341.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 wingtactical.com
416K
Revenue
377.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#4 themagshack.com
680.3K
Revenue
458.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#5 primaryarms.com
19.4M
Revenue
4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
magpul.com vs top market performers
magpul.com
top retailers
conversion rate vs average order value for magpul.com and its competitors
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magpul.com brandsby revenue

1
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3
Logo for m-lokM-lok

magpul.com categoriesby revenue

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brands overtime comparison

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magpul.com channels

Identify top traffic channels that drive growth for magpul.comand discover how performance of traffic channels has changed over time.

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magpul.com Google Ads spend

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magpul.com devices

Review magpul.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magpul.com top markets

Explore magpul.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magpul.com country & global rank

Assess the ranking of magpul.com among other retailers within its primary country and worldwide.

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