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May 2025

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Home/Insights/Retailers/tcgplayer.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

tcgplayer.com

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65.7M

Revenue

22.7M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: GAMES

TCGPlayer.com is an online marketplace that offers a wide selection of collectible trading card games (TCGs), including various popular titles such as Pokémon, Magic: The Gathering, and Yu-Gi-Oh!. It allows users to browse, buy, and sell trading cards, booster packs, deck supplies, and other related collectibles from different sellers.

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tcgplayer.com's revenueOVER TIME
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Over the past three months, tcgplayer.com revenue has experienced decline of 12%, compared to the preceding three months.

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tcgplayer.com revenue decline for last six months

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OVERVIEW

In May 2025, tcgplayer.com, a leading online store in the GAMES industry, recorded a revenue of $65,690,733 and a median revenue of $58,696. With a conversion rate ranging from 2.00-2.50%, an AOV of $125-150, and 22,699,946 sessions, tcgplayer.com stands out in its category. The highest conversion rate observed was 3.77% while the lowest was 0.62%. Additionally, the highest AOV recorded in the GAMES category was $430, and the lowest was $69. Despite fierce competition, tcgplayer.com continues to attract a significant number of users, maintaining its position as a top player in the market.

tcgplayer.com competitors

In May 2025, tcgplayer.com reported a revenue of $65,690,733 with 506,154 transactions and 22,699,946 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 2.00-2.50%. In comparison, starcitygames.com generated $963,565 in revenue from 5,501 transactions and 1,075,277 sessions, with an AOV of $175-$200 and a conversion rate of 0.50-1.00%. coolstuffinc.com followed closely behind with $705,604 in revenue, 5,420 transactions, and 661,444 sessions, aligning with tcgplayer.com on AOV ($125-$150) and conversion rate (0.50-1.00%). On the other hand, toywiz.com had a lower revenue of $546,566 but higher transactions at 7,326 and sessions at 511,408, indicating a lower AOV of $50-$75 and a slightly higher conversion rate of 1.00-1.50%. Finally, trollandtoad.com recorded $975,748 in revenue with 8,299 transactions, 856,324 sessions, an AOV of $100-$125, and a conversion rate of 0.50-1.00%.

#1 trollandtoad.com

975.7K

Revenue

856.3K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#2 starcitygames.com

963.6K

Revenue

1.1M

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#3 coolstuffinc.com

705.6K

Revenue

661.4K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#4 toywiz.com

546.6K

Revenue

511.4K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#5 gamenerdz.com

1.7M

Revenue

1.1M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

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TOP MARKET PERFORMERSby revenue

tcgplayer.com vs top market performers

tcgplayer.com

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Revenue share by device at tcgplayer.com

In May large majority of sales on tcgplayer.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.

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tcgplayer.com channels

Identify top traffic channels that drive growth for tcgplayer.comand discover how performance of traffic channels has changed over time.

tcgplayer.com Google Ads spend

Evaluate tcgplayer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

tcgplayer.com devices

Review tcgplayer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

tcgplayer.com top markets

Explore tcgplayer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.