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Apr 2026
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Home/Insights/Retailers/brickmerge.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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191.9K
Revenue
Apr 26
159.4K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

LEGO® kaufen und sparen! Hier gibt es den topaktuellen Preisvergleich von 4.780 LEGO Sets. ◀

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brickmerge.de Annual Revenue and Growth

brickmerge.de's annual sales on its online store amounted to $4.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brickmerge.de revenue by year

brickmerge.de's monthly revenueOVER TIME
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Over the past three months, brickmerge.de revenue has experienced decline of 56%, compared to the preceding three months.

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brickmerge.de revenue decline for last six months
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OVERVIEW
In April 2026, brickmerge.de achieved online sales revenue of $191,903, significantly exceeding the e-commerce sector median of $80,332, yet falling short of the leading retailer, qvc.com, at $100,348,122. The site's conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.67%. With an average order value (AOV) between $75 and $100, brickmerge.de's AOV is also below the e-commerce high of $321. The platform attracted 159,413 sessions, well below the e-commerce median of 37,000 and far from boots.com's 28,182,023 sessions, indicating opportunities for growth and improvement in customer engagement.
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brickmerge.de competitors

In April 2026, brickmerge.de generated $191,903 in revenue from 2,248 transactions and 159,413 sessions, showcasing a conversion rate of 1.00-1.50%. Competitively, toys-for-fun.com outperformed with $221,271 in revenue, a higher conversion rate of 1.50-2.00%, but had fewer sessions at 81,797. Meanwhile, toypro.com generated $493,723 from 3,677 transactions with a solid conversion rate of 1.00-1.50%, despite having more sessions at 357,611. Notably, lego.com dominated with an astonishing $50,884,262 in revenue but maintained a lower conversion rate of 2.00-2.50% due to its extensive sessions (49,221,259). Other competitors like jb-spielwaren.de and flix-brix.de reported $42,141 and $20,994 in revenue, respectively, both lagging significantly behind brickmerge.de. In terms of Average Order Value (AOV), brickmerge.de's range of $75-100 positions it competitively among its peers.

jb-spielwaren.de screenshot
#1 jb-spielwaren.de
42.1K
Revenue
103.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lego.com screenshot
#2 lego.com
50.9M
Revenue
49.2M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
flix-brix.de screenshot
#3 flix-brix.de
21K
Revenue
14.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toypro.com screenshot
#4 toypro.com
493.7K
Revenue
357.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
toys-for-fun.com screenshot
#5 toys-for-fun.com
221.3K
Revenue
81.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
brickmerge.de vs top market performers
brickmerge.de
top retailers
conversion rate vs average order value for brickmerge.de and its competitors
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Revenue share by device at brickmerge.de

In April large majority of sales on brickmerge.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brickmerge.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brickmerge.de channels

Identify top traffic channels that drive growth for brickmerge.deand discover how performance of traffic channels has changed over time.

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brickmerge.de Google Ads spend

Evaluate brickmerge.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brickmerge.de devices

Review brickmerge.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brickmerge.de top markets

Explore brickmerge.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brickmerge.de country & global rank

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