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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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4M
Revenue
521.6K
Sessions
2.5-3.0%
Conversion rate
$275-300
Average order value
Online only revenue for glasses.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

glasses.com’s revenueOVER TIME
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Over the past three months, glasses.com revenue has experienced growth of 6%, compared to the preceding three months.

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glasses.com revenue growth for last six months
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OVERVIEW
glasses.com's online sales revenue of $4,003,036 exceeds the median revenue in the HEALTH category of $157,496, with a conversion rate of 2.50-3.00% and an AOV of $275-300. The highest online store in the category, walgreens.com, has a revenue of $84,515,560 and the highest conversion rate of 4.6%. glasses.com's sessions reached 521,589, while the highest sessions are from walgreens.com at 49,167,076. The median sessions in the HEALTH category is 44,663, with a very high AOV of $349 and a very low AOV of $53.
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glasses.com competitors

When comparing glasses.com to its competitors in the online glasses industry, several key metrics stand out. eyebuydirect.com leads in revenue with $24,335,654, followed by zennioptical.com with $29,366,315, while glasses.com ranks third at $4,003,036. In terms of transactions, zennioptical.com leads with 348,414 transactions, followed by eyebuydirect.com with 203,928, and glasses.com with 14,529 transactions. In sessions, zennioptical.com also leads with 8,474,794 sessions, followed by eyebuydirect.com with 6,396,639, and glasses.com with 521,589. However, glasses.com has a higher Average Order Value (AOV) of $275-$300 compared to its competitors, and a competitive conversion rate of 2.50-3.00%. Overall, while glasses.com may not lead in revenue or sessions, its higher AOV and solid conversion rate make it a strong competitor in the online glasses market.

#1 eyebuydirect.com
24.3M
Revenue
6.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 zennioptical.com
29.4M
Revenue
8.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 framesdirect.com
2.7M
Revenue
683K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#4 glassesusa.com
20.7M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#5 lenscrafters.com
13.2M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
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glasses.com brandsby revenue

glasses.com categoriesby revenue

2
Apparel & Accessories
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brands overtime comparison

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glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

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glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

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