Get Your Free 2024 Daily Holiday Revenue Report

Grips
Sep 2024
All countries
Home/Insights/Retailers/glasses.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for glasses.comglasses.com

Get glasses.com updates
Book a demo
3.4M
Revenue
399.3K
Sessions
3.0-3.5%
Conversion rate
$250-275
Average order value
Online only revenue for glasses.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

glasses.com’s revenueOVER TIME
View real-time data

Over the past three months, glasses.com revenue has experienced decline of 2.2%, compared to the preceding three months.

View real-time data
glasses.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In September 2024, glasses.com in the HEALTH industry had online sales revenue of $3,354,348, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $250-275. The store recorded 399,303 sessions, falling below the highest at 58,750,009 from walgreens.com but above the median of 29,560 in the HEALTH category. Compared to the HEALTH industry averages, glasses.com's revenue is significantly higher than the median, conversion rate is lower than the very high rate, AOV is within the normal range, and sessions are above the median but below the top performer.
Read more

glasses.com competitors

In September 2024, glasses.com had a revenue of $3,354,348 with 12,727 transactions and 399,303 sessions. The average order value (AOV) ranged from $250 to $275, and the conversion rate was between 3.00% and 3.50%. Comparing glasses.com to its competitors, eyebuydirect.com stood out with a revenue of $29,157,039, 237,805 transactions, and 5,074,982 sessions. The AOV was $100 to $125, and the conversion rate was 4.50% to 5.00%. framesdirect.com had a revenue of $2,485,268, 15,578 transactions, and 457,316 sessions, with an AOV of $150 to $175 and a conversion rate of 3.00% to 3.50%. zennioptical.com, lenscrafters.com, and glassesusa.com also had competitive numbers in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, glasses.com was in line with its competitors in terms of conversion rate and AOV, but fell behind in revenue and number of transactions and sessions.

#1 eyebuydirect.com
29.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
#2 zennioptical.com
26.2M
Revenue
6.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 framesdirect.com
2.5M
Revenue
457.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#4 glassesusa.com
21.6M
Revenue
3.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#5 lenscrafters.com
13.2M
Revenue
2M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

glasses.com brandsby revenue

glasses.com categoriesby revenue

2
Apparel & Accessories
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

Book a demo

glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard