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Apr 2025
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Home/Insights/Retailers/fielmann.de
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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10.2M
Revenue
3.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.

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fielmann.de's revenueOVER TIME
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Over the past three months, fielmann.de revenue has experienced decline of 4.2%, compared to the preceding three months.

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fielmann.de revenue decline for last six months
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OVERVIEW
In April 2025, fielmann.de in the HEALTH industry had a revenue of $10,161,221, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $75-100. This is compared to the highest revenue of $79,799,833 from walgreens.com, a conversion rate of 5.32%, and an AOV of $339. Additionally, fielmann.de had 3,290,301 sessions, with the highest number of sessions at 49,606,027 from walgreens.com and a median of 26,541 sessions in the HEALTH category.
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fielmann.de competitors

In April 2025, fielmann.de outperformed its competitors in terms of revenue, with a total of 10,161,221 EUR. This exceeded misterspex.de's revenue of 9,153,232 EUR, my-spexx.de's revenue of 73,789 EUR, edel-optics.de's revenue of 970,565 EUR, apollo.de's revenue of 993,433 EUR, and eyesandmore.de's revenue of 843,892 EUR. fielmann.de also led in the number of transactions with 111,950, surpassing all of its competitors in this metric. While misterspex.de had a higher average order value (AOV) range of 125-150 EUR compared to fielmann.de's AOV of 75-100 EUR, fielmann.de still maintained a competitive conversion rate of 3.00-3.50%. Overall, fielmann.de demonstrated strong performance across revenue, transactions, and conversion rate when compared to its competitors in the eyewear industry.

misterspex.de screenshot
#1 misterspex.de
9.2M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
apollo.de screenshot
#2 apollo.de
993.4K
Revenue
976.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
eyesandmore.de screenshot
#3 eyesandmore.de
843.9K
Revenue
292.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
970.6K
Revenue
375.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
my-spexx.de screenshot
#5 my-spexx.de
73.8K
Revenue
36.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fielmann.de vs top market performers
fielmann.de
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conversion rate vs average order value for fielmann.de and its competitors
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Revenue share by device at fielmann.de

In April large majority of sales on fielmann.de, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In April large majority of sales on fielmann.de, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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fielmann.de channels

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fielmann.de Google Ads spend

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fielmann.de devices

Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fielmann.de top markets

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fielmann.de country & global rank

Assess the ranking of fielmann.de among other retailers within its primary country and worldwide.

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