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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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14.9M
Revenue
Aug 26
3.4M
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.

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fielmann.de Annual Revenue and Growth

fielmann.de's annual sales on its online store amounted to $120.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$120.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fielmann.de revenue by year

fielmann.de's monthly revenueOVER TIME
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Over the past three months, fielmann.de revenue has experienced growth of 15%, compared to the preceding three months.

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fielmann.de revenue growth for last six months
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OVERVIEW
In August 2026, fielmann.de performed notably well within the health category, generating $14.9 million in online sales, a significant contrast to the typical health retailer's monthly revenue of around $89,200. With a conversion rate between 4.00-4.50%, fielmann.de is well-positioned within the typical health retailer range of 1.2% to 5.21%. Its average order value (AOV) of $100-125 also falls within the typical health category range of $56 to $359. Additionally, fielmann.de attracted 3.4 million sessions, far exceeding the typical health retailer's 26,500 monthly sessions, highlighting its strong online presence in the category.
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fielmann.de competitors

In August 2026, misterspex.de reported a revenue of 7.1 million from 51,700 transactions across 1.5 million sessions, giving it an AOV range of 125-150 and a conversion rate of 3.00-3.50%. In comparison, fielmann.de significantly outperforms its competitors with a revenue of 14.9 million, achieving 146,000 transactions from 3.4 million sessions. fielmann.de's AOV of 100-125 places it within a similar range to some competitors, yet its conversion rate of 4.00-4.50% surpasses misterspex.de’s, highlighting its efficiency in converting visits into sales. apollo.de follows with a revenue of 1.2 million and trails behind in all key metrics, while eyesandmore.de and edel-optics.de also lag with revenues of 692,000 and 863,000 respectively. fielmann.de consistently leads in revenue, transactions, and sessions, establishing a clear dominance in the optical retail space.

misterspex.de screenshot
#1 misterspex.de
7.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
apollo.de screenshot
#2 apollo.de
1.2M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
eyesandmore.de screenshot
#3 eyesandmore.de
691.5K
Revenue
340.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
edel-optics.de screenshot
#4 edel-optics.de
862.9K
Revenue
512.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
my-spexx.de screenshot
#5 my-spexx.de
81.5K
Revenue
38.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fielmann.de vs top market performers
fielmann.de
top retailers
conversion rate vs average order value for fielmann.de and its competitors
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fielmann.de channels

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fielmann.de Google Ads spend

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fielmann.de devices

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fielmann.de top markets

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fielmann.de country & global rank

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