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May 2025
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Home/Insights/Retailers/fielmann.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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10.3M
Revenue
3.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.

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fielmann.de's revenueOVER TIME
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Over the past three months, fielmann.de revenue has experienced growth of 3.6%, compared to the preceding three months.

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fielmann.de revenue growth for last six months
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OVERVIEW
In May 2025, fielmann.de in the HEALTH industry had an online sales revenue of $10,254,813, a conversion rate of 3.00-3.50%, an average order value (AOV) of $75-100, and 3,303,387 sessions. The highest revenue was from walgreens.com with $84,074,439, the highest conversion rate was 5.31%, the highest AOV was $353, and the highest number of sessions was 54,921,193. The median revenue was $93,599, the median conversion rate was 1.38%, the median AOV was $55, and the median sessions were 27,872.
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fielmann.de competitors

In May 2025, fielmann.de stood out among its competitors in terms of revenue, generating €10,254,813 with 114,634 transactions from 3,303,387 sessions. The average order value (AOV) ranged between €75-100, with a conversion rate of 3.00-3.50%. Compared to Mister Spex with €10,141,818 in revenue from 71,267 transactions and 1,508,955 sessions, fielmann.de had a higher conversion rate but a lower AOV. my-spexx.de, edel-optics.de, apollo.de, and eyesandmore.de also fell behind fielmann.de in revenue and transactions, with varying AOV and conversion rates. fielmann.de's strong performance in both revenue and conversion rate showcased its competitive edge in the online eyewear market, making it a top player to watch in the industry.

misterspex.de screenshot
#1 misterspex.de
10.1M
Revenue
1.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
apollo.de screenshot
#2 apollo.de
1M
Revenue
977.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
eyesandmore.de screenshot
#3 eyesandmore.de
847.9K
Revenue
311K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
1.1M
Revenue
495K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
my-spexx.de screenshot
#5 my-spexx.de
91.9K
Revenue
42.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fielmann.de vs top market performers
fielmann.de
top retailers
conversion rate vs average order value for fielmann.de and its competitors
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Revenue share by device at fielmann.de

In May large majority of sales on fielmann.de, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on fielmann.de, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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fielmann.de channels

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fielmann.de Google Ads spend

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fielmann.de devices

Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fielmann.de top markets

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fielmann.de country & global rank

Assess the ranking of fielmann.de among other retailers within its primary country and worldwide.

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