fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
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fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $120.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced decline of 1.8%, compared to the preceding three months.
fielmann.de competitors
In March 2026, fielmann.de outperformed its competitors in terms of revenue, with $12,749,696 compared to misterspex.de at $6,011,771, apollo.de at $819,086, eyesandmore.de at $1,176,376, edel-optics.de at $1,376,761, and my-spexx.de at $88,727. fielmann.de also had the highest number of transactions at 130,804, followed by misterspex.de at 42,354. Additionally, fielmann.de had the most sessions with 3,186,518, while misterspex.de had 1,341,055 sessions. The average order value (AOV) for fielmann.de ranged from $75 to $100, which was lower than misterspex.de at $125 to $150 and eyesandmore.de at $150 to $175. However, fielmann.de had a higher conversion rate of 4.00% to 4.50% compared to misterspex.de at 3.00% to 3.50%. Overall, fielmann.de demonstrated strong performance across various metrics when compared to its competitors in the eyewear industry.
Revenue share by device at fielmann.de
In March large majority of sales on fielmann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
