fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $136.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced decline of 3.7%, compared to the preceding three months.
fielmann.de competitors
In October 2025, when comparing fielmann.de to its competitors in the eyewear industry, several key metrics stand out. fielmann.de leads in revenue with 11,828,004 euros, followed by misterspex.de with 6,977,499 euros. However, misterspex.de has a higher average order value (AOV) of 125-150 euros compared to fielmann.de's 75-100 euros. In terms of transactions, fielmann.de also outperforms its competitors with 137,562 transactions, while misterspex.de comes in second with 49,808 transactions. fielmann.de and misterspex.de share a similar conversion rate range of 4.50-5.00%. Overall, fielmann.de's high revenue and transaction numbers demonstrate its strong position in the market, although misterspex.de's higher AOV indicates a potential for increased profitability per sale.
Revenue share by device at fielmann.de
In October large majority of sales on fielmann.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Gain even more insights with the Grips app
fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
