fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
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fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $120.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced decline of 31%, compared to the preceding three months.
fielmann.de competitors
As of April 2026, fielmann.de leads the eyewear market with a revenue of $12,131,970 from 126,427 transactions across 2,907,285 sessions, achieving a robust conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. In comparison, misterspex.de reports significantly lower revenue at $5,414,619 with 39,092 transactions and a conversion rate of 2.50-3.00%. apollo.de and eyesandmore.de generate revenues of $710,347 and $992,048 respectively, yet both struggle with conversion rates (0.50-1.00% and 2.00-2.50%, respectively) and lower transaction counts. edel-optics.de fares better than most competitors with $1,488,229 in revenue, but still falls short compared to fielmann.de. my-spexx.de is at the bottom, generating only $58,687. Overall, fielmann.de’s performance outstrips its competitors significantly, highlighting its dominance in the market.
Revenue share by device at fielmann.de
In April large majority of sales on fielmann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
