fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
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fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $120.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced growth of 10%, compared to the preceding three months.
fielmann.de competitors
As of May 2026, fielmann.de outperforms its competitors significantly in several key metrics. With a revenue of $12,935,677 from 130,773 transactions over 2,906,272 sessions, it boasts a higher conversion rate of 4.00-4.50% and an average order value (AOV) ranging from $75-100. In contrast, misterspex.de generates $7,559,999 with 54,463 transactions across 1,491,560 sessions, achieving a conversion rate of 3.50-4.00% and a higher AOV of $125-150. Smaller players like apollo.de and eyesandmore.de have significantly lower revenues of $922,090 and $968,228 respectively, with conversion rates ranging from 0.50-1.00% and 2.00-2.50%. Overall, fielmann.de's robust performance indicates a strong market position relative to its peers.
Revenue share by device at fielmann.de
In May large majority of sales on fielmann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
