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Aug 2025
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Home/Insights/Retailers/fielmann.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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7.8M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.

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fielmann.de's revenueOVER TIME
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Over the past three months, fielmann.de revenue has experienced decline of 18%, compared to the preceding three months.

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fielmann.de revenue decline for last six months
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OVERVIEW
fielmann.de's online sales revenue in the HEALTH industry for August 2025 was $7,826,342, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. The website had 2,622,798 sessions during the month. In comparison, the largest online store in the HEALTH category, walgreens.com, generated $146,197,077 in revenue with a conversion rate of 5.19% and an AOV of $361, while recording 57,014,532 sessions. The median revenue, conversion rate, AOV, and sessions in the HEALTH industry were $89,730, 1.2%, $52, and 28,193 respectively.
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fielmann.de competitors

In August 2025, fielmann.de boasts a revenue of €7,826,342 with 100,692 transactions and 2,622,798 sessions, resulting in an average order value (AOV) ranging from €75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, fielmann.de outperforms misterspex.de in terms of revenue and sessions but falls short in transactions, AOV, and conversion rate. apollo.de, eyesandmore.de, edel-optics.de, and my-spexx.de all have lower revenues, transactions, and sessions than fielmann.de, but they excel in AOV and conversion rates. apollo.de has the lowest revenue and transactions among the competitors, while eyesandmore.de leads in AOV and conversion rate. fielmann.de stands out with its high revenue and sessions, showcasing strong performance in the eyewear market despite facing stiff competition.

misterspex.de screenshot
#1 misterspex.de
7.6M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
apollo.de screenshot
#2 apollo.de
932.6K
Revenue
842.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
eyesandmore.de screenshot
#3 eyesandmore.de
785.6K
Revenue
311K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
568.3K
Revenue
372.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
64.4K
Revenue
30K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fielmann.de vs top market performers
fielmann.de
top retailers
conversion rate vs average order value for fielmann.de and its competitors
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Revenue share by device at fielmann.de

In August large majority of sales on fielmann.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In August large majority of sales on fielmann.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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fielmann.de channels

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fielmann.de Google Ads spend

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fielmann.de devices

Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fielmann.de top markets

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fielmann.de country & global rank

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