fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
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fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $136.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced growth of 53%, compared to the preceding three months.
fielmann.de competitors
In December 2025, fielmann.de outperformed its competitors in terms of revenue, with $10,912,988 in revenue, compared to misterspex.de with $6,073,151, apollo.de with $1,013,879, eyesandmore.de with $876,213, edel-optics.de with $930,021, and my-spexx.de with $77,634. fielmann.de also had the highest number of transactions at 126,309, followed by misterspex.de at 42,455. However, misterspex.de had a higher average order value (AOV) range of $125-150 compared to fielmann.de's $75-100. fielmann.de had a conversion rate of 5.00-5.50%, which was higher than misterspex.de at 4.00-4.50%, eyesandmore.de at 2.00-2.50%, and edel-optics.de at 2.00-2.50%, but lower than my-spexx.de at 1.50-2.00%. Overall, fielmann.de showcased strong performance across all metrics when compared to its competitors in the online eyewear industry.
Revenue share by device at fielmann.de
In December large majority of sales on fielmann.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
