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Jul 2025
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Home/Insights/Retailers/fielmann.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.4M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.

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fielmann.de's revenueOVER TIME
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Over the past three months, fielmann.de revenue has experienced decline of 7.8%, compared to the preceding three months.

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fielmann.de revenue decline for last six months
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OVERVIEW
In July 2025, fielmann.de in the HEALTH industry had a revenue of $8,416,607 for online sales, with a conversion rate of 3.50-4.00% and an AOV of $75-100. It received 2,616,193 sessions, while the largest store in the category was walgreens.com with a revenue of $144,889,389, a conversion rate of 5.18%, an AOV of $351, and 56,141,481 sessions. The median revenue in the HEALTH industry was $87,025, with a conversion rate of 1.23-5.18%, an AOV of $51-$351, and 27,953 sessions.
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fielmann.de competitors

In July 2025, fielmann.de stands out among its competitors with a revenue of 8,416,607 Euros from 102,321 transactions and 2,616,193 sessions. The Average Order Value (AOV) for fielmann.de falls within the range of 75-100 Euros, with a conversion rate of 3.50-4.00%. Comparing this data to its competitors, misterspex.de comes closest in revenue with 8,111,333 Euros but has fewer transactions and sessions. Their AOV is higher at 125-150 Euros, but the conversion rate is slightly lower at 3.00-3.50%. apollo.de, eyesandmore.de, edel-optics.de, and my-spexx.de all have lower revenues, transactions, and sessions compared to fielmann.de, with varying AOVs and conversion rates. Overall, fielmann.de demonstrates a strong performance in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in the eyewear industry.

misterspex.de screenshot
#1 misterspex.de
8.1M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
apollo.de screenshot
#2 apollo.de
911.3K
Revenue
840.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
eyesandmore.de screenshot
#3 eyesandmore.de
698.4K
Revenue
273.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
902.4K
Revenue
495.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
my-spexx.de screenshot
#5 my-spexx.de
76.1K
Revenue
38.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fielmann.de vs top market performers
fielmann.de
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conversion rate vs average order value for fielmann.de and its competitors
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Revenue share by device at fielmann.de

In July large majority of sales on fielmann.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In July large majority of sales on fielmann.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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fielmann.de channels

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fielmann.de Google Ads spend

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fielmann.de devices

Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fielmann.de top markets

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fielmann.de country & global rank

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