fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
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fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $120.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced growth of 34%, compared to the preceding three months.
fielmann.de competitors
In January 2026, fielmann.de outperformed its competitors in terms of revenue, with $12,003,006 in comparison to misterspex.de's $7,562,865, apollo.de's $1,250,111, eyesandmore.de's $883,557, edel-optics.de's $942,079, and my-spexx.de's $66,080. fielmann.de also had the highest number of transactions at 136,533, followed by misterspex.de at 54,837. However, misterspex.de had a higher average order value (AOV) range of $125-150 compared to fielmann.de's $75-100. In terms of conversion rate, fielmann.de had a range of 4.50-5.00%, while misterspex.de had a slightly lower range of 4.00-4.50%. Overall, fielmann.de demonstrated strong performance across all metrics when compared to its competitors in the online eyewear market.
Revenue share by device at fielmann.de
In January large majority of sales on fielmann.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
