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Jul 2026
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Home/Insights/Retailers/fielmann.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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14.9M
Revenue
Jul 26
2.9M
Sessions
Jul 26
4.5-5.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.

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fielmann.de Annual Revenue and Growth

fielmann.de's annual sales on its online store amounted to $120.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$120.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fielmann.de revenue by year

fielmann.de's monthly revenueOVER TIME
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Over the past three months, fielmann.de revenue has experienced growth of 14%, compared to the preceding three months.

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fielmann.de revenue growth for last six months
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OVERVIEW
fielmann.de performs significantly better than the typical health retailer in several key metrics. In July 2026, fielmann.de generated $14.9 million in online sales, contrasting sharply with the typical health retailer's $78,700. Its conversion rate of 4.50-5.00% falls within the typical health retailer range of 1.28% to 5.3%. Additionally, fielmann.de's average order value (AOV) of $100-125 is also within the typical health retailer range of $56 to $357. With 2.9 million sessions, fielmann.de far exceeds the typical health retailer's 21,600 sessions, though still trails behind walgreens.com's impressive 64.2 million sessions.
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fielmann.de competitors

In July 2026, misterspex.de generated a revenue of $8.6 million from 63,900 transactions across 1.7 million sessions, with an average order value (AOV) between $125-150 and a conversion rate of 3.50-4.00%. In comparison, fielmann.de significantly outperformed its competitors, boasting a revenue of $14.9 million, 142,000 transactions, and 2.9 million sessions. fielmann.de leads misterspex.de by $6.3 million in revenue, 78,100 transactions, and 1.2 million sessions. Other competitors, like apollo.de and eyesandmore.de, also lag behind, with revenues of only $1 million and $645,000, respectively. fielmann.de's higher conversion rate of 4.50-5.00% further highlights its competitive edge in the online eyewear market, showcasing its strong market position relative to its rivals.

misterspex.de screenshot
#1 misterspex.de
8.6M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
apollo.de screenshot
#2 apollo.de
1M
Revenue
948.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
eyesandmore.de screenshot
#3 eyesandmore.de
645.4K
Revenue
275K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
edel-optics.de screenshot
#4 edel-optics.de
858.2K
Revenue
432.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
my-spexx.de screenshot
#5 my-spexx.de
114.5K
Revenue
48K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fielmann.de vs top market performers
fielmann.de
top retailers
conversion rate vs average order value for fielmann.de and its competitors
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fielmann.de channels

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fielmann.de Google Ads spend

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fielmann.de devices

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fielmann.de top markets

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fielmann.de country & global rank

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