fielmann.de
Fielmann.de is a website that offers a wide range of eyewear products. It provides a selection of prescription glasses, sunglasses, and contact lenses for customers to choose from. The website also includes information on lens types and materials, as well as optician services and eye exams.
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fielmann.de Annual Revenue and Growth
fielmann.de's annual sales on its online store amounted to $136.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fielmann.de's monthly revenueOVER TIME
Over the past three months, fielmann.de revenue has experienced growth of 27%, compared to the preceding three months.
fielmann.de competitors
When comparing fielmann.de to its competitors in November 2025, it is evident that fielmann.de leads in terms of revenue with 13,304,682. In terms of transactions, fielmann.de also outperforms its competitors with 152,543 transactions. However, when looking at sessions, misterspex.de surpasses fielmann.de with 1,148,943 sessions compared to 3,000,789. AOV is higher for misterspex.de and eyesandmore.de, ranging between 125-175 compared to fielmann.de's 75-100. Conversion rates are similar across fielmann.de, misterspex.de, and eyesandmore.de at 5.00-5.50, while apollo.de, edel-optics.de, and my-spexx.de lag behind with conversion rates ranging from 1.00-2.00. Overall, fielmann.de maintains a strong position in revenue and transactions, but faces competition in terms of AOV and sessions from misterspex.de and eyesandmore.de.
Revenue share by device at fielmann.de
In November large majority of sales on fielmann.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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fielmann.de channels
Identify top traffic channels that drive growth for fielmann.deand discover how performance of traffic channels has changed over time.
fielmann.de Google Ads spend
Evaluate fielmann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fielmann.de devices
Review fielmann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
