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Jul 2025
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Home/Insights/Retailers/glassesusa.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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17.1M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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GlassesUSA.com is an online retail platform specializing in eyewear. The website offers a wide selection of prescription glasses, sunglasses, and contact lenses. They provide various frame designs, lens materials, and coatings, allowing customers to customize their orders. Expert eye exams and virtual try-on tools are available as well.

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glassesusa.com's revenueOVER TIME
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Over the past three months, glassesusa.com revenue has experienced decline of 12%, compared to the preceding three months.

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glassesusa.com revenue decline for last six months
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OVERVIEW
In July 2025, glassesusa.com, an online store in the HEALTH industry, generated a revenue of $17,078,989 with a conversion rate of 3.00-3.50% and an AOV of $125-150. The highest conversion rate in the industry is 5.18% and the highest AOV is $351, while the lowest conversion rate is 1.23% and the lowest AOV is $51. The website received a total of 3,501,490 sessions, compared to the highest sessions of 56,141,481 from walgreens.com and a median of 27,953 sessions in the HEALTH industry.
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glassesusa.com competitors

In July 2025, glassesusa.com reported a revenue of $17,078,989 with 120,167 transactions from 3,501,490 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, ray-ban.com stands out with a revenue of $26,638,406 from 159,232 transactions and 14,201,952 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. On the other end, smartbuyglasses.com and framesdirect.com have lower revenue, transactions, and sessions compared to GlassesUSA. eyebuydirect.com closely resembles GlassesUSA with a revenue of $19,266,178, 152,610 transactions, 4,563,884 sessions, AOV of $125-150, and a conversion rate of 3.00-3.50%. Overall, GlassesUSA competes well in terms of revenue and conversion rate with its top competitor being ray-ban.com.

ray-ban.com screenshot
#1 ray-ban.com
26.6M
Revenue
14.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
2.2M
Revenue
604.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.2M
Revenue
627.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.4M
Revenue
669.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
19.3M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
glassesusa.com vs top market performers
glassesusa.com
top retailers
conversion rate vs average order value for glassesusa.com and its competitors
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Revenue share by device at glassesusa.com

In July large majority of sales on glassesusa.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on glassesusa.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glassesusa.com channels

Identify top traffic channels that drive growth for glassesusa.comand discover how performance of traffic channels has changed over time.

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glassesusa.com Google Ads spend

Evaluate glassesusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glassesusa.com devices

Review glassesusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glassesusa.com top markets

Explore glassesusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glassesusa.com country & global rank

Assess the ranking of glassesusa.com among other retailers within its primary country and worldwide.

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