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Home/Insights/Retailers/glassesusa.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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29.4M
Revenue
Jul 26
5.8M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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GlassesUSA.com is an online retail platform specializing in eyewear. The website offers a wide selection of prescription glasses, sunglasses, and contact lenses. They provide various frame designs, lens materials, and coatings, allowing customers to customize their orders. Expert eye exams and virtual try-on tools are available as well.

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glassesusa.com Annual Revenue and Growth

glassesusa.com's annual sales on its online store amounted to $262.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$262.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
glassesusa.com revenue by year

glassesusa.com's monthly revenueOVER TIME
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Over the past three months, glassesusa.com revenue has experienced growth of 25%, compared to the preceding three months.

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glassesusa.com revenue growth for last six months
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OVERVIEW
glassesusa.com generated $29.4 million in online sales for the month of July 2026. With a conversion rate of 3.00-3.50%, it remains within the typical health retailer range of 1.28% to 5.3%. The average order value (AOV) is between $125-150, also within the typical health category range of $56 to $357. The site attracted 5.8 million sessions, whereas the typical health retailer sees around 21,600 sessions a month, with walgreens.com leading at 64.2 million. Overall, glassesusa.com demonstrates solid performance metrics within the health category.
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glassesusa.com competitors

The largest gap between glassesusa.com and its competitor ray-ban.com lies in revenue, where glassesusa.com trails by $7.7 million, recording $29.4 million compared to ray-ban.com’s $37.1 million in July 2026. In transactions, glassesusa.com ranks third with 198,000, falling short by 38,000 compared to ray-ban.com’s 236,000. Both sites share an average order value (AOV) range of $125-150, indicating similar pricing strategies. However, in terms of website traffic, glassesusa.com recorded 5.8 million sessions, significantly trailing ray-ban.com by 9.9 million sessions, which stood at 15.7 million. Additionally, while both glassesusa.com and eyebuydirect.com boast conversion rates of 3.00-3.50%, glassesusa.com ranks second overall among its peers, showcasing a competitive edge in converting visitors into buyers despite lower overall traffic and revenue compared to ray-ban.com.

ray-ban.com screenshot
#1 ray-ban.com
37.1M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
3M
Revenue
630.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.2M
Revenue
505.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#4 framesdirect.com
4M
Revenue
755.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
28.6M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
glassesusa.com vs top market performers
glassesusa.com
top retailers
conversion rate vs average order value for glassesusa.com and its competitors
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Revenue share by device at glassesusa.com

In July large majority of sales on glassesusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on glassesusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries glassesusa.com operates in

glassesusa.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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glassesusa.com channels

Identify top traffic channels that drive growth for glassesusa.comand discover how performance of traffic channels has changed over time.

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glassesusa.com Google Ads spend

Evaluate glassesusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glassesusa.com devices

Review glassesusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glassesusa.com top markets

Explore glassesusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glassesusa.com country & global rank

Assess the ranking of glassesusa.com among other retailers within its primary country and worldwide.

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