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Sep 2025
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Home/Insights/Retailers/glassesusa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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24M
Revenue
Sep 25
3.5M
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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GlassesUSA.com is an online retail platform specializing in eyewear. The website offers a wide selection of prescription glasses, sunglasses, and contact lenses. They provide various frame designs, lens materials, and coatings, allowing customers to customize their orders. Expert eye exams and virtual try-on tools are available as well.

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glassesusa.com Annual Revenue and Growth

glassesusa.com's annual sales on its online store amounted to $241.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$241.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
glassesusa.com revenue by year

glassesusa.com's monthly revenueOVER TIME
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Over the past three months, glassesusa.com revenue has experienced growth of 16%, compared to the preceding three months.

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glassesusa.com revenue growth for last six months
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OVERVIEW
In September 2025, glassesusa.com generated impressive online sales of $23,989,304 within the HEALTH industry, far exceeding the median of $86,581. With a conversion rate of 4.50-5.00%, it remains competitive, approaching the industry's high of 5.22%. The average order value (AOV) ranged between $125-150, significantly below the sector's peak of $381. The website attracted 3,468,787 sessions, considerably more than the median of 24,842, yet far less than walgreens.com, the largest competitor with 57,099,485 sessions. Overall, glassesusa.com showcases strong performance metrics in a challenging market landscape.
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glassesusa.com competitors

In September 2025, glassesusa.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. glassesusa.com generated a revenue of $23,989,304 from 162,532 transactions and 3,468,787 sessions, with an AOV ranging between $125-150 and a conversion rate of 4.50-5.00%. In comparison, ray-ban.com had a revenue of $23,979,942 from 141,009 transactions and 11,334,575 sessions, with a higher AOV of $150-175 but a lower conversion rate of 1.00-1.50%. glasses.com, smartbuyglasses.com, framesdirect.com, and eyebuydirect.com also fell short in terms of revenue, transactions, sessions, AOV, and conversion rate compared to glassesusa.com. Overall, glassesusa.com demonstrated strong performance metrics across all domains, establishing itself as a leader in the online eyewear market in September 2025.

ray-ban.com screenshot
#1 ray-ban.com
24M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
2.4M
Revenue
561.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
908.9K
Revenue
458K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.5M
Revenue
642.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
25.6M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
glassesusa.com vs top market performers
glassesusa.com
top retailers
conversion rate vs average order value for glassesusa.com and its competitors
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Revenue share by device at glassesusa.com

In September large majority of sales on glassesusa.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on glassesusa.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glassesusa.com channels

Identify top traffic channels that drive growth for glassesusa.comand discover how performance of traffic channels has changed over time.

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glassesusa.com Google Ads spend

Evaluate glassesusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glassesusa.com devices

Review glassesusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glassesusa.com top markets

Explore glassesusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glassesusa.com country & global rank

Assess the ranking of glassesusa.com among other retailers within its primary country and worldwide.

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