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Aug 2025
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Home/Insights/Retailers/glassesusa.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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19M
Revenue
Aug 25
3.7M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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GlassesUSA.com is an online retail platform specializing in eyewear. The website offers a wide selection of prescription glasses, sunglasses, and contact lenses. They provide various frame designs, lens materials, and coatings, allowing customers to customize their orders. Expert eye exams and virtual try-on tools are available as well.

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glassesusa.com Annual Revenue and Growth

glassesusa.com's annual sales on its online store amounted to $241.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$241.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
glassesusa.com revenue by year

glassesusa.com's monthly revenueOVER TIME
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Over the past three months, glassesusa.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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glassesusa.com revenue decline for last six months
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OVERVIEW
In August 2025, glassesusa.com in the HEALTH industry had online sales revenue of $18,983,531 with a conversion rate of 3.50-4.00% and an AOV of $125-150. The highest conversion rate in the industry was 5.19% and the highest AOV was $361, while the lowest conversion rate was 1.2% and the lowest AOV was $52. glassesusa.com had 3,733,822 sessions, compared to the highest sessions of 57,014,532 from walgreens.com and a median of 28,193 in the HEALTH category.
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glassesusa.com competitors

In August 2025, glassesusa.com, with a revenue of $18,983,531, 131,170 transactions, and 3,733,822 sessions, boasts an average order value (AOV) ranging from $125-150 and a conversion rate of 3.50-4.00%. In comparison to its competitors, ray-ban.com leads the pack with a revenue of $23,806,446, 142,598 transactions, and 12,620,872 sessions, offering an AOV of $150-175 and a conversion rate of 1.00-1.50%. eyebuydirect.com also outperforms glassesusa.com with a revenue of $26,171,853, 210,190 transactions, and 5,095,989 sessions, an AOV of $100-125, and a conversion rate of 4.00-4.50%. However, glassesusa.com holds its own against competitors like glasses.com, smartbuyglasses.com, and framesdirect.com, showing strong performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rate.

ray-ban.com screenshot
#1 ray-ban.com
23.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
2.4M
Revenue
662.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
922.5K
Revenue
540.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.6M
Revenue
719.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
26.2M
Revenue
5.1M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
glassesusa.com vs top market performers
glassesusa.com
top retailers
conversion rate vs average order value for glassesusa.com and its competitors
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Revenue share by device at glassesusa.com

In August large majority of sales on glassesusa.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on glassesusa.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glassesusa.com channels

Identify top traffic channels that drive growth for glassesusa.comand discover how performance of traffic channels has changed over time.

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glassesusa.com Google Ads spend

Evaluate glassesusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glassesusa.com devices

Review glassesusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glassesusa.com top markets

Explore glassesusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glassesusa.com country & global rank

Assess the ranking of glassesusa.com among other retailers within its primary country and worldwide.

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