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Dec 2025
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Home/Insights/Retailers/glassesusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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35.3M
Revenue
Dec 25
3.8M
Sessions
Dec 25
6.0-6.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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GlassesUSA.com is an online retail platform specializing in eyewear. The website offers a wide selection of prescription glasses, sunglasses, and contact lenses. They provide various frame designs, lens materials, and coatings, allowing customers to customize their orders. Expert eye exams and virtual try-on tools are available as well.

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glassesusa.com Annual Revenue and Growth

glassesusa.com's annual sales on its online store amounted to $241.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$241.7M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
glassesusa.com revenue by year

glassesusa.com's monthly revenueOVER TIME
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Over the past three months, glassesusa.com revenue has experienced growth of 49%, compared to the preceding three months.

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glassesusa.com revenue growth for last six months
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OVERVIEW
In December 2025, glassesusa.com generated online sales revenue of $35,333,590, significantly below the HEALTH industry median of $97,286, with a conversion rate of 6.00-6.50%, surpassing the high industry benchmark of 5.42%. The average order value (AOV) ranged between $150-175, notably lower than the industry high of $363. The site attracted 3,813,523 sessions, a stark contrast to walgreens.com, which led with 74,557,289 sessions, yet well above the median sessions in the HEALTH category of 27,706. Overall, glassesusa.com demonstrates strong performance relative to its peers despite lower revenue figures.
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glassesusa.com competitors

In December 2025, glassesusa.com outperformed its competitors in terms of revenue, with $35,333,590, compared to ray-ban.com with $32,292,980, eyebuydirect.com with $28,674,071, glasses.com with $4,006,433, smartbuyglasses.com with $1,475,568, and framesdirect.com with $3,374,179. Despite having a lower number of sessions than ray-ban.com, glassesusa.com had a higher conversion rate of 6.00-6.50% compared to ray-ban.com's 1.50-2.00%. Additionally, glassesusa.com had a higher number of transactions and a similar average order value (AOV) in the range of $150-$175 compared to its competitors. This data suggests that glassesusa.com has been able to effectively convert sessions into transactions, resulting in higher revenue compared to its competitors in the eyewear industry.

ray-ban.com screenshot
#1 ray-ban.com
32.3M
Revenue
10.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
4M
Revenue
736.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.5M
Revenue
541.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
framesdirect.com screenshot
#4 framesdirect.com
3.4M
Revenue
649.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
28.7M
Revenue
4.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
glassesusa.com vs top market performers
glassesusa.com
top retailers
conversion rate vs average order value for glassesusa.com and its competitors
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Revenue share by device at glassesusa.com

In December large majority of sales on glassesusa.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on glassesusa.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glassesusa.com channels

Identify top traffic channels that drive growth for glassesusa.comand discover how performance of traffic channels has changed over time.

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glassesusa.com Google Ads spend

Evaluate glassesusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glassesusa.com devices

Review glassesusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glassesusa.com top markets

Explore glassesusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glassesusa.com country & global rank

Assess the ranking of glassesusa.com among other retailers within its primary country and worldwide.

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