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Nov 2025
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Home/Insights/Retailers/glassesusa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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28.4M
Revenue
Nov 25
3.5M
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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GlassesUSA.com is an online retail platform specializing in eyewear. The website offers a wide selection of prescription glasses, sunglasses, and contact lenses. They provide various frame designs, lens materials, and coatings, allowing customers to customize their orders. Expert eye exams and virtual try-on tools are available as well.

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glassesusa.com Annual Revenue and Growth

glassesusa.com's annual sales on its online store amounted to $241.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$241.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
glassesusa.com revenue by year

glassesusa.com's monthly revenueOVER TIME
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Over the past three months, glassesusa.com revenue has experienced growth of 51%, compared to the preceding three months.

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glassesusa.com revenue growth for last six months
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OVERVIEW
In November 2025, glassesusa.com generated $28,380,216 in online sales, significantly higher than the HEALTH median of $88,366, and achieved a conversion rate of 5.50-6.00%, matching the upper threshold of the industry. The site's average order value (AOV) ranged from $125-150, notably below the sector's high of $370, while attracting 3,466,092 sessions, well above the median of 24,054, though dwarfed by walgreens.com’s 57,360,068 sessions and $159,710,012 in revenue, highlighting glassesusa.com's competitive positioning in the HEALTH sector.
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glassesusa.com competitors

When comparing glassesusa.com to its competitors in November 2025, it is evident that Ray-Ban leads in revenue with $34,966,646, followed by eyebuydirect.com at $32,150,627. glassesusa.com falls in the middle of the pack with a revenue of $28,380,216. However, glasses.com boasts the highest Average Order Value (AOV) at $225-250, while glassesusa.com has an AOV of $125-150. In terms of conversion rate, eyebuydirect.com leads with 4.50-5.00%, while glassesusa.com ranks second at 5.50-6.00%. Ray-Ban has the highest number of sessions at 10,760,046, with glassesusa.com following with 3,466,092 sessions. Overall, glassesusa.com maintains a competitive position within the online glasses industry, but there is room for improvement in revenue and AOV to potentially surpass some of its top competitors.

ray-ban.com screenshot
#1 ray-ban.com
35M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
3.4M
Revenue
482.9K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.4M
Revenue
457.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
framesdirect.com screenshot
#4 framesdirect.com
3.3M
Revenue
546.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#5 eyebuydirect.com
32.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
glassesusa.com vs top market performers
glassesusa.com
top retailers
conversion rate vs average order value for glassesusa.com and its competitors
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Revenue share by device at glassesusa.com

In November large majority of sales on glassesusa.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on glassesusa.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glassesusa.com channels

Identify top traffic channels that drive growth for glassesusa.comand discover how performance of traffic channels has changed over time.

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glassesusa.com Google Ads spend

Evaluate glassesusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glassesusa.com devices

Review glassesusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glassesusa.com top markets

Explore glassesusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glassesusa.com country & global rank

Assess the ranking of glassesusa.com among other retailers within its primary country and worldwide.

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