ray-ban.com
Ray-Ban.com is an official online store for Ray-Ban eyewear. The website enables customers to explore and purchase a wide range of sunglasses and eyeglasses for men and women. It offers a variety of iconic styles, fashionable trends, lens options, frame materials, and lens technologies to suit different preferences and visual needs.
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ray-ban.com Annual Revenue and Growth
ray-ban.com's annual sales on its online store amounted to $295.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
ray-ban.com's monthly revenueOVER TIME
Over the past three months, ray-ban.com revenue has experienced decline of 14%, compared to the preceding three months.
ray-ban.com competitors
In October 2025, ray-ban.com outperformed its competitors in terms of revenue, with $23,292,632, compared to Sunglass Hut's $7,004,312, GlassesUSA's $25,931,960, FramesDirect's $3,091,338, SportRx's $968,373, and SmartBuyGlasses's $1,219,074. However, when looking at the number of transactions, GlassesUSA led the pack with 177,263 transactions, followed by ray-ban.com with 139,007 transactions. In terms of sessions, GlassesUSA had the highest at 3,379,971, while ray-ban.com had 8,463,123 sessions. The Average Order Value (AOV) for ray-ban.com fell within the range of $150-$175, similar to FramesDirect, while Sunglass Hut had a higher AOV of $225-$250. Despite a slightly lower conversion rate of 1.50-2.00%, ray-ban.com remains a strong competitor in the eyewear industry.
Revenue share by device at ray-ban.com
In October large majority of sales on ray-ban.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ray-ban.com channels
Identify top traffic channels that drive growth for ray-ban.comand discover how performance of traffic channels has changed over time.
ray-ban.com Google Ads spend
Evaluate ray-ban.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ray-ban.com devices
Review ray-ban.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
