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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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30.8M
Revenue
Aug 26
13.8M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ray-Ban.com is an official online store for Ray-Ban eyewear. The website enables customers to explore and purchase a wide range of sunglasses and eyeglasses for men and women. It offers a variety of iconic styles, fashionable trends, lens options, frame materials, and lens technologies to suit different preferences and visual needs.

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ray-ban.com Annual Revenue and Growth

ray-ban.com's annual sales on its online store amounted to $308.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$308.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
ray-ban.com revenue by year

ray-ban.com's monthly revenueOVER TIME
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Over the past three months, ray-ban.com revenue has experienced growth of 15%, compared to the preceding three months.

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ray-ban.com revenue growth for last six months
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OVERVIEW
ray-ban.com generated $30.8 million in online sales for the month of August 2026, significantly exceeding the revenue of the typical e-commerce and shopping retailer, which is around $97,100 a month. The site achieved a conversion rate of 1.00-1.50%, placing it within the typical range of 0.72% to 3.65% for its category. Additionally, ray-ban.com reported an average order value (AOV) of $150-175, also within the typical range of $58 to $343. With 13.8 million sessions, ray-ban.com greatly surpasses the typical e-commerce and shopping retailer's monthly traffic of about 41,000 sessions, highlighting its strong presence in the category.
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ray-ban.com competitors

The competitive set includes ray-ban.com, sunglasshut.com, glassesusa.com, framesdirect.com, sportrx.com, and smartbuyglasses.com. As of August 2026, ray-ban.com leads in revenue with $30.8 million, transactions at 195,000, and sessions totaling 13.8 million, outperforming its competitors significantly. sunglasshut.com trails with $9.1 million in revenue and 36,200 transactions from 4.1 million sessions. glassesusa.com achieves $24.6 million in revenue with 167,000 transactions across 4.9 million sessions but still falls behind ray-ban.com. framesdirect.com generates $3.9 million, processing 21,500 transactions from 726,000 sessions. sportrx.com and smartbuyglasses.com, with $1 million and $1.2 million in revenue respectively, have 3,599 and 4,928 transactions from their respective session counts, showcasing ray-ban.com's clear advantage in all key metrics. Despite variations in average order value (AOV), ray-ban.com remains the dominant player in this market segment.

sunglasshut.com screenshot
#1 sunglasshut.com
9.1M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
glassesusa.com screenshot
#2 glassesusa.com
24.6M
Revenue
4.9M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
framesdirect.com screenshot
#3 framesdirect.com
3.9M
Revenue
725.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
sportrx.com screenshot
#4 sportrx.com
1M
Revenue
363.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
smartbuyglasses.com screenshot
#5 smartbuyglasses.com
1.2M
Revenue
487K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ray-ban.com vs top market performers
ray-ban.com
top retailers
conversion rate vs average order value for ray-ban.com and its competitors
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Revenue share by device at ray-ban.com

In August large majority of sales on ray-ban.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on ray-ban.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries ray-ban.com operates in

ray-ban.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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ray-ban.com channels

Identify top traffic channels that drive growth for ray-ban.comand discover how performance of traffic channels has changed over time.

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ray-ban.com Google Ads spend

Evaluate ray-ban.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ray-ban.com devices

Review ray-ban.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ray-ban.com top markets

Explore ray-ban.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ray-ban.com country & global rank

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