ray-ban.com
Ray-Ban.com is an official online store for Ray-Ban eyewear. The website enables customers to explore and purchase a wide range of sunglasses and eyeglasses for men and women. It offers a variety of iconic styles, fashionable trends, lens options, frame materials, and lens technologies to suit different preferences and visual needs.
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ray-ban.com Annual Revenue and Growth
ray-ban.com's annual sales on its online store amounted to $295.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
ray-ban.com's monthly revenueOVER TIME
Over the past three months, ray-ban.com revenue has experienced growth of 22%, compared to the preceding three months.
ray-ban.com competitors
In December 2025, ray-ban.com outperformed its competitors in terms of revenue, generating $32,292,980 compared to Sunglass Hut's $11,298,534, GlassesUSA's $35,333,590, FramesDirect's $3,374,179, SportRX's $1,548,828, and SmartBuyGlasses's $1,475,568. However, when it comes to the number of transactions, GlassesUSA leads with 235,408 transactions, followed by Ray-Ban's 203,916 transactions. In sessions, GlassesUSA also leads with 3,813,523 sessions, while Ray-Ban has 10,607,780 sessions. In terms of average order value (AOV), FramesDirect has the highest range at $300-$325, while Sunglass Hut and SmartBuyGlasses have the lowest at $225-$250 and $200-$225, respectively. Ray-Ban and FramesDirect share the same AOV range of $150-$175. In conversion rates, GlassesUSA stands out with a high range of 6.00%-6.50%, followed by FramesDirect with 3.00%-3.50%, while Ray-Ban falls within the middle range of 1.50%-2.00%.
Revenue share by device at ray-ban.com
In December large majority of sales on ray-ban.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ray-ban.com channels
Identify top traffic channels that drive growth for ray-ban.comand discover how performance of traffic channels has changed over time.
ray-ban.com Google Ads spend
Evaluate ray-ban.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ray-ban.com devices
Review ray-ban.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
