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Dec 2025
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Home/Insights/Retailers/framesdirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.4M
Revenue
Dec 25
649.2K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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framesdirect.com is an online platform that offers a wide range of eyewear products. Their inventory includes prescription eyeglasses, sunglasses, and contact lenses from various renowned brands. Additionally, they provide lens options such as anti-reflective coatings and progressive lenses. The website allows customers to browse, customize, and purchase eyewear online.

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framesdirect.com Annual Revenue and Growth

framesdirect.com's annual sales on its online store amounted to $32M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$32M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
framesdirect.com revenue by year

framesdirect.com's monthly revenueOVER TIME
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Over the past three months, framesdirect.com revenue has experienced growth of 31%, compared to the preceding three months.

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framesdirect.com revenue growth for last six months
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OVERVIEW
In December 2025, framesdirect.com generated $3,374,179 in online sales, significantly surpassing the HEALTH median of $97,286, with a conversion rate of 3.00-3.50%, below the sector's high of 5.42%. Their average order value (AOV) ranged from $150-175, which is lower than the high AOV of $363 in the industry. With 649,249 sessions, framesdirect.com far exceeded the HEALTH median of 27,706 sessions, though it remains well behind the leader, walgreens.com, which had 74,557,289 sessions and $134,927,102 in revenue. Overall, framesdirect.com demonstrates strong performance metrics within its category.
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framesdirect.com competitors

When comparing framesdirect.com to its competitors in the online eyewear industry in December 2025, we can see that framesdirect.com falls behind in terms of revenue. With a revenue of $3,374,179, framesdirect.com lags significantly behind glassesusa.com, which generated $35,333,590 in revenue. In terms of conversion rate, framesdirect.com also falls short compared to eyebuydirect.com and glassesusa.com, which have conversion rates of 5.00-5.50% and 6.00-6.50% respectively, while framesdirect.com has a conversion rate of 3.00-3.50%. However, framesdirect.com performs better in average order value (AOV) compared to some competitors, such as smartbuyglasses.com and sportrx.com. Overall, framesdirect.com has room for improvement in increasing revenue and conversion rates to better compete with top players in the industry.

eyebuydirect.com screenshot
#1 eyebuydirect.com
28.7M
Revenue
4.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
glasses.com screenshot
#2 glasses.com
4M
Revenue
736.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.5M
Revenue
541.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
sportrx.com screenshot
#4 sportrx.com
1.5M
Revenue
340.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
glassesusa.com screenshot
#5 glassesusa.com
35.3M
Revenue
3.8M
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
framesdirect.com vs top market performers
framesdirect.com
top retailers
conversion rate vs average order value for framesdirect.com and its competitors
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Revenue share by device at framesdirect.com

In December large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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framesdirect.com channels

Identify top traffic channels that drive growth for framesdirect.comand discover how performance of traffic channels has changed over time.

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framesdirect.com Google Ads spend

Evaluate framesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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framesdirect.com devices

Review framesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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framesdirect.com top markets

Explore framesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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framesdirect.com country & global rank

Assess the ranking of framesdirect.com among other retailers within its primary country and worldwide.

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