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Sep 2025
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Home/Insights/Retailers/framesdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.5M
Revenue
Sep 25
642.8K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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framesdirect.com is an online platform that offers a wide range of eyewear products. Their inventory includes prescription eyeglasses, sunglasses, and contact lenses from various renowned brands. Additionally, they provide lens options such as anti-reflective coatings and progressive lenses. The website allows customers to browse, customize, and purchase eyewear online.

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framesdirect.com Annual Revenue and Growth

framesdirect.com's annual sales on its online store amounted to $32M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
framesdirect.com revenue by year

framesdirect.com's monthly revenueOVER TIME
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Over the past three months, framesdirect.com revenue has experienced growth of 4.1%, compared to the preceding three months.

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framesdirect.com revenue growth for last six months
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OVERVIEW
In September 2025, framesdirect.com generated $2,493,018 in online sales, significantly surpassing the health industry median of $86,581, though still trailing behind Walgreens' $147,913,429. The site's conversion rate ranged from 2.00% to 2.50%, below the industry high of 5.22% but above the low of 1.25%. With an average order value (AOV) between $150 and $175, framesdirect.com also remains below the sector's high of $381. The site attracted 642,774 sessions, notably exceeding the health industry's median of 24,842 but falling short of Walgreens' remarkable 57,099,485 sessions.
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framesdirect.com competitors

In September 2025, framesdirect.com generated $2,493,018 in revenue from 15,718 transactions with 642,774 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Comparatively, eyebuydirect.com leads in revenue with $25,569,600 from 202,148 transactions and 4,448,483 sessions, featuring an AOV of $125-150 and a conversion rate of 4.50-5.00%. glasses.com follows closely behind framesdirect.com in revenue at $2,408,964 from 9,860 transactions and 561,203 sessions, with an AOV of $225-250 and a conversion rate of 1.50-2.00%. smartbuyglasses.com, sportrx.com, and glassesusa.com also compete in the market with varying revenue, transaction, session, AOV, and conversion rate metrics. framesdirect.com excels in certain areas but has room for growth to match the performance of its competitors in different domains.

eyebuydirect.com screenshot
#1 eyebuydirect.com
25.6M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
glasses.com screenshot
#2 glasses.com
2.4M
Revenue
561.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
908.9K
Revenue
458K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
sportrx.com screenshot
#4 sportrx.com
738K
Revenue
307.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
glassesusa.com screenshot
#5 glassesusa.com
24M
Revenue
3.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
framesdirect.com vs top market performers
framesdirect.com
top retailers
conversion rate vs average order value for framesdirect.com and its competitors
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Revenue share by device at framesdirect.com

In September large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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framesdirect.com channels

Identify top traffic channels that drive growth for framesdirect.comand discover how performance of traffic channels has changed over time.

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framesdirect.com Google Ads spend

Evaluate framesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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framesdirect.com devices

Review framesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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framesdirect.com top markets

Explore framesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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framesdirect.com country & global rank

Assess the ranking of framesdirect.com among other retailers within its primary country and worldwide.

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