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Nov 2025
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Home/Insights/Retailers/framesdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for framesdirect.comframesdirect.com

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3.3M
Revenue
Nov 25
546.3K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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framesdirect.com is an online platform that offers a wide range of eyewear products. Their inventory includes prescription eyeglasses, sunglasses, and contact lenses from various renowned brands. Additionally, they provide lens options such as anti-reflective coatings and progressive lenses. The website allows customers to browse, customize, and purchase eyewear online.

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framesdirect.com Annual Revenue and Growth

framesdirect.com's annual sales on its online store amounted to $32M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
framesdirect.com revenue by year

framesdirect.com's monthly revenueOVER TIME
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Over the past three months, framesdirect.com revenue has experienced growth of 21%, compared to the preceding three months.

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framesdirect.com revenue growth for last six months
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OVERVIEW
In November 2025, framesdirect.com generated online sales of $3,309,916, significantly outperforming the health industry median of $88,366, but still behind walgreens.com, the category leader at $159,710,012; the site’s conversion rate ranged from 3.50% to 4.00%, falling short of the high benchmark of 5.5%, while its average order value (AOV) of $150-175 also remained below the high of $370; with 546,291 sessions, framesdirect.com exceeded the health industry's median of 24,054, but was far from walgreens.com’s impressive 57,360,068 sessions.
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framesdirect.com competitors

When comparing framesdirect.com to its competitors in November 2025, we see that framesdirect.com generated a revenue of $3,309,916 from 20,251 transactions with 546,291 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. In contrast, eyebuydirect.com outperformed with a revenue of $32,150,627 from 256,547 transactions and 5,135,932 sessions, with an AOV of $125-150 and a conversion rate of 4.50-5.00%. glasses.com recorded revenue of $3,411,811 from 14,148 transactions and 482,884 sessions, with an AOV of $225-250 and a conversion rate of 2.50-3.00%. framesdirect.com falls in between the performance of its competitors, demonstrating room for improvement in areas such as AOV and conversion rate to catch up to the market leaders.

eyebuydirect.com screenshot
#1 eyebuydirect.com
32.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
glasses.com screenshot
#2 glasses.com
3.4M
Revenue
482.9K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.4M
Revenue
457.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
sportrx.com screenshot
#4 sportrx.com
1.5M
Revenue
301K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
glassesusa.com screenshot
#5 glassesusa.com
28.4M
Revenue
3.5M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
framesdirect.com vs top market performers
framesdirect.com
top retailers
conversion rate vs average order value for framesdirect.com and its competitors
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Revenue share by device at framesdirect.com

In November large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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framesdirect.com channels

Identify top traffic channels that drive growth for framesdirect.comand discover how performance of traffic channels has changed over time.

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framesdirect.com Google Ads spend

Evaluate framesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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framesdirect.com devices

Review framesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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framesdirect.com top markets

Explore framesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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framesdirect.com country & global rank

Assess the ranking of framesdirect.com among other retailers within its primary country and worldwide.

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