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Jul 2026
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Home/Insights/Retailers/framesdirect.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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4M
Revenue
Jul 26
755.1K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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framesdirect.com is an online platform that offers a wide range of eyewear products. Their inventory includes prescription eyeglasses, sunglasses, and contact lenses from various renowned brands. Additionally, they provide lens options such as anti-reflective coatings and progressive lenses. The website allows customers to browse, customize, and purchase eyewear online.

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framesdirect.com Annual Revenue and Growth

framesdirect.com's annual sales on its online store amounted to $32.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$32.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
framesdirect.com revenue by year

framesdirect.com's monthly revenueOVER TIME
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Over the past three months, framesdirect.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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framesdirect.com revenue decline for last six months
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OVERVIEW
framesdirect.com outperforms the average store in the health category significantly. In July 2026, it generated $4 million in online sales, compared to the average store in the health category, which earns around $78,700 monthly. Its conversion rate of 2.50-3.00% is comfortably within the typical range of 1.28% to 5.3%. With an average order value (AOV) of $175-200, framesdirect.com is also within the health category's typical AOV range of $56 to $357. Moreover, the site attracted 755,000 sessions, vastly exceeding the average store in the health category, which sees about 21,600 sessions per month.
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framesdirect.com competitors

In July 2026, framesdirect.com shines with a respectable average order value (AOV) of $175-200, which surpasses competitors like eyebuydirect.com and glassesusa.com. However, in terms of overall revenue, framesdirect.com ranks third among its competitors, generating $4 million and trailing glassesusa.com by $25.4 million. When it comes to transactions, framesdirect.com completed 21,400, lagging behind eyebuydirect.com by 187,000 transactions. Additionally, framesdirect.com had 755,000 sessions, significantly fewer than eyebuydirect.com's 6.2 million sessions, positioning it third in this metric as well. While its conversion rate of 2.50-3.00% is competitive, it still falls short of eyebuydirect.com and glassesusa.com, both achieving 3.00-3.50%. Thus, while framesdirect.com excels in AOV, it faces challenges in revenue, transactions, and traffic compared to its peers.

eyebuydirect.com screenshot
#1 eyebuydirect.com
28.6M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
glasses.com screenshot
#2 glasses.com
3M
Revenue
630.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
smartbuyglasses.com screenshot
#3 smartbuyglasses.com
1.2M
Revenue
505.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
sportrx.com screenshot
#4 sportrx.com
1.2M
Revenue
410.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
glassesusa.com screenshot
#5 glassesusa.com
29.4M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
framesdirect.com vs top market performers
framesdirect.com
top retailers
conversion rate vs average order value for framesdirect.com and its competitors
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Revenue share by device at framesdirect.com

In July large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on framesdirect.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries framesdirect.com operates in

framesdirect.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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framesdirect.com channels

Identify top traffic channels that drive growth for framesdirect.comand discover how performance of traffic channels has changed over time.

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framesdirect.com Google Ads spend

Evaluate framesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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framesdirect.com devices

Review framesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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framesdirect.com top markets

Explore framesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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framesdirect.com country & global rank

Assess the ranking of framesdirect.com among other retailers within its primary country and worldwide.

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