oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
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oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $98.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced growth of 34%, compared to the preceding three months.
oakley.com competitors
When comparing oakley.com to its competitors as of September 2025, oakley.com stands out with a revenue of $10,395,763, significantly higher than most competitors. In terms of transactions, oakley.com also leads with 64,549 transactions, showcasing a strong customer base. However, in terms of sessions, oakley.com falls behind some competitors like sunglasshut.com with 4,915,681 sessions. The Average Order Value (AOV) for oakley.com falls in the mid-range at $150-$175, similar to framesdirect.com, while competitors like sportrx.com have higher AOV at $275-$300. oakley.com's conversion rate is also in the middle at 1.00-1.50%, compared to oakleysi.com with a higher conversion rate of 4.00-4.50%. Overall, oakley.com holds its ground in revenue and transactions but has room for improvement in AOV and conversion rate compared to its competitors.
Revenue share by device at oakley.com
In September large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
