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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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9.9M
Revenue
5.9M
Sessions
1.0-1.5%
Conversion rate
$125-150
Average order value
Online only revenue for oakley.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.

oakley.com’s revenueOVER TIME
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Over the past three months, oakley.com revenue has experienced decline of 15%, compared to the preceding three months.

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oakley.com revenue decline for last six months
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OVERVIEW
In March 2024, oakley.com in the SPORTS industry had a revenue of $9,905,099, conversion rate of 1.00-1.50%, AOV of $125-150, and 5,865,893 sessions. The highest revenue was from garmin.com at $168,278,529, highest conversion rate was 2.83%, highest AOV was $576, and highest sessions were 39,038,925 from dickssportinggoods.com. The median revenue in the SPORTS was $140,955, median sessions were 45,441, while the lowest conversion rate was 0.72% and lowest AOV was $76. oakley.com's performance metrics show solid performance within the SPORTS industry.
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oakley.com competitors

When comparing oakley.com to its competitors, some clear differences emerge in key metrics. oakley.com generated a revenue of $9,905,099 from 67,870 transactions and 5,865,893 sessions with an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate between 1.00% to 1.50%. In contrast, sunglasshut.com outperformed Oakley with revenue of $11,368,595 from 40,513 transactions and 3,023,051 sessions, boasting a higher AOV of $275 to $300 and a comparable conversion rate of 1.00% to 1.50%. revantoptics.com had a lower revenue of $710,205 but achieved a high conversion rate of 4.00% to 4.50% from 10,068 transactions and 245,273 sessions. oakleysi.com fell in between Oakley and its competitors with $3,329,332 in revenue from 19,356 transactions and 378,383 sessions, a similar AOV of $150 to $175, but an impressive conversion rate of 5.00% to 5.50%.

#1 oakleysi.com
3.3M
Revenue
378.4K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
#2 sportrx.com
1.6M
Revenue
460.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#3 revantoptics.com
710.2K
Revenue
245.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#4 framesdirect.com
2.7M
Revenue
683K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#5 sunglasshut.com
11.4M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
oakley.com vs top market performers
oakley.com
top retailers
conversion rate vs average order value for oakley.com and its competitors
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oakley.com brandsby revenue

2
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3
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oakley.com categoriesby revenue

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brands overtime comparison

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oakley.com channels

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oakley.com Google Ads spend

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oakley.com devices

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oakley.com top markets

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oakley.com country & global rank

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