oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
GRIPS CUSTOMERS & RESEARCH PARTNERS
oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $98.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced growth of 31%, compared to the preceding three months.
oakley.com competitors
In November 2025, oakley.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. oakley.com generated a revenue of $17,919,901 with 112,929 transactions and 7,432,758 sessions, resulting in a conversion rate of 1.50-2.00%. In comparison, oakleysi.com had a revenue of $4,978,372 with 20,926 transactions and 431,338 sessions, sportrx.com had a revenue of $1,471,798 with 4,895 transactions and 301,027 sessions, revantoptics.com had a revenue of $338,625 with 5,112 transactions and 92,173 sessions, framesdirect.com had a revenue of $3,309,916 with 20,251 transactions and 546,291 sessions, and sunglasshut.com had a revenue of $11,560,181 with 48,524 transactions and 3,801,344 sessions. oakley.com also had a competitive Average Order Value (AOV) ranging from $150-175, similar to framesdirect.com, while oakleysi.com and sunglasshut.com had higher AOV values of $225-250. Despite its slightly lower AOV, oakley.com demonstrated a strong conversion rate comparable to revantoptics.com and framesdirect.com, and outperformed sportrx.com and sunglasshut.com in this metric.
Revenue share by device at oakley.com
In November large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
