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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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12.4M
Revenue
Sep 26
5.7M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.

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oakley.com Annual Revenue and Growth

oakley.com's annual sales on its online store amounted to $122.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$122.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
oakley.com revenue by year

oakley.com's monthly revenueOVER TIME
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Over the past three months, oakley.com revenue has experienced growth of 20%, compared to the preceding three months.

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oakley.com revenue growth for last six months
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OVERVIEW
oakley.com achieved a conversion rate of 1.00-1.50% in September 2026, with an average order value (AOV) of $150-175. The site generated $12.4 million in revenue from 5.7 million sessions. In comparison, an average sports store sees around 25,800 sessions and generates about $63,600 monthly, while the leading site, dickssportinggoods.com, records 52.3 million sessions. The AOV for oakley.com falls within the typical range of $79 to $562 for the sports category. Overall, oakley.com demonstrates strong performance, particularly in revenue, but remains within the typical ranges observed across the category.
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oakley.com competitors

In September 2026, oakley.com excels with impressive metrics, leading its competitors in revenue, transactions, and sessions. The site generates $12.4 million in revenue from 74,700 transactions across 5.7 million sessions, achieving a conversion rate between 1.00-1.50%. In contrast, oakleysi.com trails significantly with $4.6 million in revenue and 19,200 transactions from 497,000 sessions, though it boasts a higher AOV of 225-250. Similarly, sunglasshut.com earns $8.5 million but with fewer transactions (33,500) and sessions (3.2 million), maintaining an AOV of 250-275 and a conversion rate of 1.00-1.50%. Other competitors like sportrx.com, revantoptics.com, and framesdirect.com exhibit lower revenue and transaction figures, with sportrx.com recording only $935,000 and 3,217 transactions. Overall, oakley.com significantly outperforms all competitors across key metrics.

oakleysi.com screenshot
#1 oakleysi.com
4.6M
Revenue
497.2K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
sportrx.com screenshot
#2 sportrx.com
934.5K
Revenue
329.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
revantoptics.com screenshot
#3 revantoptics.com
363.1K
Revenue
169.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.9M
Revenue
605.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
sunglasshut.com screenshot
#5 sunglasshut.com
8.5M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
oakley.com vs top market performers
oakley.com
top retailers
conversion rate vs average order value for oakley.com and its competitors
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Revenue share by device at oakley.com

In September large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries oakley.com operates in

oakley.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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oakley.com channels

Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.

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oakley.com Google Ads spend

Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oakley.com devices

Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oakley.com top markets

Explore oakley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oakley.com country & global rank

Assess the ranking of oakley.com among other retailers within its primary country and worldwide.

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