oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
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oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $98.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced growth of 30%, compared to the preceding three months.
oakley.com competitors
In August 2025, oakley.com outperformed its competitors in terms of revenue, generating $11,790,263. However, when comparing individual metrics, Oakley faced tough competition in certain areas. For instance, Oakley had a lower average order value (AOV) range of $150-175 compared to sportrx.com with $300-325 and sunglasshut.com with $225-250. Oakley's conversion rate of 1.00-1.50% was also surpassed by oakleysi.com at 3.50-4.00% and revantoptics.com at 3.00-3.50%. Despite this, Oakley excelled in the number of transactions with 73,043, showcasing a strong customer base compared to its competitors like sportrx.com with 2,678 transactions. Oakley's high number of sessions at 6,122,452 further solidifies its position as a popular choice among consumers in the eyewear industry.
Revenue share by device at oakley.com
In August large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
