oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
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oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $122.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced decline of 2.1%, compared to the preceding three months.
oakley.com competitors
In July 2026, oakley.com leads in transactions with 68,300, surpassing its closest competitor, sunglasshut.com, by 19,800. It also ranks first in sessions with 7.4 million, outpacing sunglasshut.com by 1.9 million. However, oakley.com trails in revenue, generating $10.9 million, which is $1 million less than sunglasshut.com’s $11.9 million. Compared to competitors like oakleysi.com, which made $6.8 million and has an AOV of $225-250, oakley.com benefits from a lower AOV range of $150-175, potentially attracting a broader customer base. While oakley.com and sportrx.com both share a conversion rate range of 0.50-1.00%, oakleysi.com stands out with a significantly higher conversion rate of 4.00-4.50%. This indicates that while oakley.com excels in transaction volume, there is room for improvement in maximizing revenue per session compared to some competitors.
Revenue share by device at oakley.com
In July large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries oakley.com operates in
oakley.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
