oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
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oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $98.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced growth of 26%, compared to the preceding three months.
oakley.com competitors
In October 2025, oakley.com outperformed some of its competitors in terms of revenue, transactions, and sessions. oakley.com generated a revenue of $10,897,787 from 68,655 transactions and 4,786,907 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, oakleysi.com had a revenue of $2,887,416 from 12,927 transactions and 318,767 sessions, with an AOV of $200-225 and a higher conversion rate of 4.00-4.50%. sportrx.com, revantoptics.com, framesdirect.com, and sunglasshut.com also had varying levels of revenue, transactions, sessions, AOV, and conversion rates, but oakley.com stood out with its higher revenue and sessions, although some competitors had higher AOV and conversion rates. Overall, oakley.com's performance in October 2025 demonstrated strong metrics compared to its competitors.
Revenue share by device at oakley.com
In October large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
