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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for oakley.comoakley.com

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9M
Revenue
Aug 26
6.3M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.

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oakley.com Annual Revenue and Growth

oakley.com's annual sales on its online store amounted to $122.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$122.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
oakley.com revenue by year

oakley.com's monthly revenueOVER TIME
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Over the past three months, oakley.com revenue has experienced growth of 3%, compared to the preceding three months.

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oakley.com revenue growth for last six months
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OVERVIEW
In August 2026, oakley.com achieved a conversion rate of 0.50-1.00% and an average order value (AOV) of $150-175. The site generated $9 million in revenue from online sales, while an average sports store generates around $85,100 a month. With 6.3 million sessions, oakley.com far exceeds an average sports store's traffic, which sees around 33,500 sessions monthly. Compared to the sports category's typical ranges, oakley.com's metrics demonstrate solid performance, as conversion rates typically range from 0.63% to 3.09% and AOVs from $76 to $556.
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oakley.com competitors

In August 2026, oakley.com leads its competitors with the highest number of transactions at 58,100, showcasing its strong customer engagement. It also surpasses all competitors in sessions, achieving 6.3 million. In terms of revenue, oakley.com ranks second with $9 million, trailing slightly behind sunglasshut.com, which generated $9.1 million. While oakley.com has an average order value (AOV) between $150-175, oakleysi.com and sportrx.com feature higher AOVs, with ranges of $200-225 and $275-300 respectively. In terms of conversion rates, oakley.com matches sportrx.com at 0.50-1.00%, while oakleysi.com significantly outperforms with a rate of 4.00-4.50%. Overall, oakley.com demonstrates robust performance in transactions and sessions, solidifying its competitive position.

oakleysi.com screenshot
#1 oakleysi.com
4.5M
Revenue
498.2K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
sportrx.com screenshot
#2 sportrx.com
1M
Revenue
363.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
revantoptics.com screenshot
#3 revantoptics.com
435.8K
Revenue
210.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
framesdirect.com screenshot
#4 framesdirect.com
3.9M
Revenue
725.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
sunglasshut.com screenshot
#5 sunglasshut.com
9.1M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
oakley.com vs top market performers
oakley.com
top retailers
conversion rate vs average order value for oakley.com and its competitors
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Revenue share by device at oakley.com

In August large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries oakley.com operates in

oakley.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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oakley.com channels

Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.

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oakley.com Google Ads spend

Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oakley.com devices

Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oakley.com top markets

Explore oakley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oakley.com country & global rank

Assess the ranking of oakley.com among other retailers within its primary country and worldwide.

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