oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
GRIPS CUSTOMERS & RESEARCH PARTNERS
oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $98.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced growth of 38%, compared to the preceding three months.
oakley.com competitors
In December 2025, oakley.com generated a revenue of $15,555,896 from 100,195 transactions with 6,252,001 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, Oakley's competitors had varying levels of performance. oakleysi.com brought in $4,767,539 revenue with 17,591 transactions and 430,660 sessions, showcasing a higher AOV of $250-275 and a conversion rate of 4.00-4.50%. sportrx.com had revenue of $1,548,828, 5,111 transactions, and 340,278 sessions, with an AOV of $300-325 and a conversion rate of 1.00-1.50%. revantoptics.com, framesdirect.com, and sunglasshut.com had revenue, transactions, sessions, AOV, and conversion rates that fell within different ranges compared to oakley.com, illustrating the competitive landscape in the eyewear industry.
Revenue share by device at oakley.com
In December large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
