oakley.com
Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.
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oakley.com Annual Revenue and Growth
oakley.com's annual sales on its online store amounted to $122.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
oakley.com's monthly revenueOVER TIME
Over the past three months, oakley.com revenue has experienced decline of 28%, compared to the preceding three months.
oakley.com competitors
In May 2026, oakley.com generated $8,657,921 in revenue from 53,763 transactions over 6,864,970 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00%. In comparison, sunglasshut.com led with $10,494,855 in revenue, driven by a higher session volume of 4,028,054, achieving an AOV of $225-250 and a conversion rate of 1.00-1.50%. Competitor oakleysi.com reported $5,850,891 in revenue from 24,545 transactions, with a notable conversion rate of 4.00-4.50%, despite significantly fewer sessions at 586,748 and a higher AOV of $225-250. framesdirect.com followed with $2,825,418 in revenue and a conversion rate of 2.50-3.00%. In contrast, sportrx.com and revantoptics.com struggled with lower revenues, reflecting varying market positions. Overall, oakley.com stands strong but faces competition from rivals excelling in both revenue and conversion rates.
Revenue share by device at oakley.com
In May large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries oakley.com operates in
oakley.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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oakley.com channels
Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.
oakley.com Google Ads spend
Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oakley.com devices
Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
