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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for oakley.comoakley.com

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8.1M
Revenue
6.2M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.

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oakley.com's revenueOVER TIME
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Over the past three months, oakley.com revenue has experienced decline of 4.7%, compared to the preceding three months.

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oakley.com revenue decline for last six months
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OVERVIEW
In May 2025, oakley.com in the SPORTS industry had a revenue of $8,097,549, conversion rate of 0.50-1.00%, AOV of $150-175, and 6,227,856 sessions. The highest online store revenue was garmin.com at $189,203,870, conversion rate at 3.0%, AOV at $565, and sessions at 47,255,232. The median revenue was $84,330, conversion rate at 0.65%, AOV at $79, and sessions at 29,719. oakley.com performed above average in revenue, sessions, and AOV, but below average in conversion rate compared to other SPORTS websites.
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oakley.com competitors

In May 2025, oakley.com stands out among its competitors with a revenue of $8,097,549 from 47,713 transactions and 6,227,856 sessions. Its average order value (AOV) ranges from $150 to $175, with a conversion rate between 0.50% to 1.00%. In comparison, framesdirect.com generates $2,397,220 in revenue from 14,190 transactions and 608,002 sessions, with a higher conversion rate of 2.00% to 2.50%. sunglasshut.com leads in revenue with $9,367,057, 38,808 transactions, and 3,453,291 sessions, boasting an AOV of $225 to $250 and a conversion rate of 1.00% to 1.50%. revantoptics.com has lower revenue at $518,365 but a higher conversion rate of 3.50% to 4.00%, while sportrx.com has a high AOV of $300 to $325 but fewer transactions and sessions compared to oakley.com. oakleysi.com also performs well with a revenue of $3,655,309, 15,389 transactions, and 431,701 sessions, similar to oakley.com in AOV and conversion rate.

oakleysi.com screenshot
#1 oakleysi.com
3.7M
Revenue
431.7K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
sportrx.com screenshot
#2 sportrx.com
822.2K
Revenue
278K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
revantoptics.com screenshot
#3 revantoptics.com
518.4K
Revenue
177.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.4M
Revenue
608K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sunglasshut.com screenshot
#5 sunglasshut.com
9.4M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
oakley.com vs top market performers
oakley.com
top retailers
conversion rate vs average order value for oakley.com and its competitors
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Revenue share by device at oakley.com

In May large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on oakley.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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oakley.com channels

Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.

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oakley.com Google Ads spend

Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oakley.com devices

Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oakley.com top markets

Explore oakley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oakley.com country & global rank

Assess the ranking of oakley.com among other retailers within its primary country and worldwide.

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