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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for oakley.comoakley.com

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9.9M
Revenue
6.1M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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Oakley.com is a website that specializes in the sale of eyewear, apparel, and accessories. They offer a wide-ranging selection of sunglasses, goggles, prescription eyewear, and protective sports gear for men and women. Additionally, Oakley.com provides customers with clothing, footwear, bags, and various other accessories inspired by an active lifestyle.

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oakley.com's revenueOVER TIME
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Over the past three months, oakley.com revenue has experienced growth of 21%, compared to the preceding three months.

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oakley.com revenue growth for last six months
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OVERVIEW
oakley.com's performance metrics for July 2025 in the SPORTS industry include: online sales revenue of $9,858,430, conversion rate of 0.50-1.00%, average order value (AOV) of $150-175, and total sessions of 6,146,724. The largest online store in this category is garmin.com with revenue of $184,671,976 and 47,307,199 sessions. High and low benchmarks in the SPORTS industry are a conversion rate of 2.9% and 0.59%, AOV of $547 and $79, and sessions of 31,360.
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oakley.com competitors

In July 2025, oakley.com generated $9,858,430 in revenue from 56,772 transactions and 6,146,724 sessions, with an Average Order Value (AOV) ranging between $150-175 and a conversion rate of 0.50-1.00%. Comparing oakley.com to its competitors, oakleysi.com had revenue of $3,472,088 from 14,656 transactions and 363,588 sessions, with a higher AOV of $225-250 and a significantly higher conversion rate of 4.00-4.50%. sportrx.com reported revenue of $859,396 from 2,719 transactions and 320,575 sessions, boasting a higher AOV of $300-325 but a similar conversion rate of 0.50-1.00%. revantoptics.com had revenue of $535,817 from 8,219 transactions and 244,671 sessions, with a lower AOV of $50-75 but a higher conversion rate of 3.00-3.50%. framesdirect.com generated $2,396,183 in revenue from 14,486 transactions and 669,256 sessions, with a comparable AOV of $150-175 and a conversion rate of 2.00-2.50%. sunglasshut.com stood out with revenue of $9,750,496 from 39,351 transactions and 4,449,985 sessions, an AOV of $225-250, and a conversion rate matching oakley.com at 0.50-1.00%. Overall, oakley.com performed well in terms of revenue and sessions, with a solid AOV range, but

oakleysi.com screenshot
#1 oakleysi.com
3.5M
Revenue
363.6K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
sportrx.com screenshot
#2 sportrx.com
859.4K
Revenue
320.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
revantoptics.com screenshot
#3 revantoptics.com
535.8K
Revenue
244.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.4M
Revenue
669.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sunglasshut.com screenshot
#5 sunglasshut.com
9.8M
Revenue
4.4M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
oakley.com vs top market performers
oakley.com
top retailers
conversion rate vs average order value for oakley.com and its competitors
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Revenue share by device at oakley.com

In July large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on oakley.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oakley.com channels

Identify top traffic channels that drive growth for oakley.comand discover how performance of traffic channels has changed over time.

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oakley.com Google Ads spend

Evaluate oakley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oakley.com devices

Review oakley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oakley.com top markets

Explore oakley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oakley.com country & global rank

Assess the ranking of oakley.com among other retailers within its primary country and worldwide.

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