targetoptical.com
Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.
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targetoptical.com Annual Revenue and Growth
targetoptical.com's annual sales on its online store amounted to $59.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
targetoptical.com's monthly revenueOVER TIME
Over the past three months, targetoptical.com revenue has experienced growth of 18%, compared to the preceding three months.
targetoptical.com competitors
In October 2025, Target Optical's revenue of $5,811,166 falls between its competitors. LensCrafters leads with $22,118,788 in revenue, followed by America's Best at $8,984,194. In terms of transactions, LensCrafters also leads with 143,195 transactions, while Target Optical has 25,029 transactions. Target Optical's sessions of 755,475 are lower than LensCrafters' 2,553,493 sessions but higher than Visionworks' 1,276,307 sessions. However, Target Optical's average order value (AOV) of $225-$250 is on par with glasses.com, while LensCrafters and America's Best have lower AOVs. When it comes to conversion rates, LensCrafters has the highest at 5.50-6.00%, while Target Optical falls in the middle of the pack at 3.00-3.50%, tied with America's Best. Overall, Target Optical is competitive in terms of AOV and conversion rate, but lags behind in revenue and transactions compared to its competitors.
Revenue share by device at targetoptical.com
In October large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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targetoptical.com channels
Identify top traffic channels that drive growth for targetoptical.comand discover how performance of traffic channels has changed over time.
targetoptical.com Google Ads spend
Evaluate targetoptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
targetoptical.com devices
Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
