targetoptical.com
Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.
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targetoptical.com Annual Revenue and Growth
targetoptical.com's annual sales on its online store amounted to $59.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
targetoptical.com's monthly revenueOVER TIME
Over the past three months, targetoptical.com revenue has experienced growth of 8.6%, compared to the preceding three months.
targetoptical.com competitors
In September 2025, targetoptical.com generated a revenue of $4,342,767 with 18,545 transactions and 755,076 sessions. Their average order value (AOV) ranged from $225 to $250, and their conversion rate was between 2.00% and 2.50%. Comparing this to its competitors, lenscrafters.com outperformed targetoptical.com with a revenue of $17,636,925, 112,996 transactions, and 2,202,370 sessions. Despite having a lower AOV of $150 to $175, lenscrafters.com boasted a higher conversion rate of 5.00% to 5.50%. On the other hand, glasses.com had similar revenue to targetoptical.com at $2,408,964, but with fewer transactions and sessions. Both visionworks.com and lens.com had lower revenue compared to targetoptical.com, while americasbest.com had higher revenue but a similar conversion rate. Overall, targetoptical.com falls within the range of its competitors in terms of revenue and AOV but may need to improve its conversion rate to compete more effectively.
Revenue share by device at targetoptical.com
In September large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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targetoptical.com channels
Identify top traffic channels that drive growth for targetoptical.comand discover how performance of traffic channels has changed over time.
targetoptical.com Google Ads spend
Evaluate targetoptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
targetoptical.com devices
Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
