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May 2025
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Home/Insights/Retailers/targetoptical.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.9M
Revenue
731.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.

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targetoptical.com's revenueOVER TIME
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Over the past three months, targetoptical.com revenue has experienced decline of 24%, compared to the preceding three months.

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targetoptical.com revenue decline for last six months
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OVERVIEW
In May 2025, targetoptical.com in the HEALTH industry reported online sales revenue of $3,902,804 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $200-225. The site had 731,754 sessions, while the highest sessions were recorded by walgreens.com at 54,921,193. The highest revenue in the HEALTH industry was $84,074,439 by walgreens.com, and the highest conversion rate was 5.31% while the lowest was 1.38%. A very high AOV in the HEALTH industry was $353 and a low AOV was $55, with the median revenue at $93,599 and median sessions at 27,872.
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targetoptical.com competitors

In May 2025, targetoptical.com generated $3,902,804 in revenue from 17,440 transactions and 731,754 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 2.00-2.50%. Compared to its competitors, lens.com had lower revenue at $2,489,590 but a higher conversion rate of 3.50-4.00%. lenscrafters.com outperformed targetoptical.com in revenue with $9,167,249 from 60,148 transactions and 2,323,736 sessions, while visionworks.com had slightly lower revenue at $3,382,277 with a lower conversion rate of 1.50-2.00%. America's best.com generated $6,208,153 in revenue from 55,646 transactions and 2,622,991 sessions with a lower AOV of $100-$125. glasses.com had revenue of $2,376,880 with a higher AOV of $225-$250. Overall, targetoptical.com falls within the range of its competitors in terms of revenue, transactions, and conversion rate, positioning itself as a competitive player in the online optical market.

lenscrafters.com screenshot
#1 lenscrafters.com
9.2M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
2.4M
Revenue
415.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
visionworks.com screenshot
#3 visionworks.com
3.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lens.com screenshot
#4 lens.com
2.5M
Revenue
432.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
americasbest.com screenshot
#5 americasbest.com
6.2M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
targetoptical.com vs top market performers
targetoptical.com
top retailers
conversion rate vs average order value for targetoptical.com and its competitors
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Revenue share by device at targetoptical.com

In May large majority of sales on targetoptical.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on targetoptical.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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targetoptical.com channels

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targetoptical.com Google Ads spend

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targetoptical.com devices

Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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targetoptical.com top markets

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targetoptical.com country & global rank

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