Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/targetoptical.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for targetoptical.comtargetoptical.com

Start benchmarking for free
Sign in with GoogleSign up with Google
6.3M
Revenue
May 26
1.1M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$225-250
AOV
May 26
Loading...

Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

targetoptical.com Annual Revenue and Growth

targetoptical.com's annual sales on its online store amounted to $60M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$60M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
targetoptical.com revenue by year

targetoptical.com's monthly revenueOVER TIME
View real-time data

Over the past three months, targetoptical.com revenue has experienced decline of 16%, compared to the preceding three months.

View real-time data
targetoptical.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, targetoptical.com achieved online sales revenue of $6,285,394, significantly surpassing the health industry's median of $83,723, but trailing behind industry leader walgreens.com at $115,280,745. The site's conversion rate ranged from 2.50-3.00%, below the high benchmark of 5.15% and above the low of 1.4%. Its average order value (AOV) was $225-250, below the high AOV of $353 and well above the low of $55. Additionally, targetoptical.com attracted 1,052,639 sessions, far exceeding the median of 22,535 in the HEALTH sector, but still distant from walgreens.com's 62,619,521 sessions.
Read more

targetoptical.com competitors

In May 2026, lenscrafters.com leads the competition with a revenue of $12,748,230 from 81,265 transactions across 2,810,732 sessions, achieving an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. targetoptical.com, while trailing with $6,285,394 in revenue from 27,320 transactions, matches its competitors' conversion rates at 2.50-3.00% but has a higher AOV of $225-250. America’sbest.com follows closely, generating $7,619,600 from 64,595 transactions with a conversion rate of 3.00-3.50%. visionworks.com reported $4,222,906 in revenue from 30,003 transactions and an AOV of $125-150. Meanwhile, glasses.com lags with $2,944,920 in revenue and a conversion rate of 1.50-2.00%. lens.com stands out with a higher conversion rate of 4.00-4.50% despite a lower revenue of $2,248,854.

lenscrafters.com screenshot
#1 lenscrafters.com
12.7M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
2.9M
Revenue
658.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
visionworks.com screenshot
#3 visionworks.com
4.2M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lens.com screenshot
#4 lens.com
2.2M
Revenue
429.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
americasbest.com screenshot
#5 americasbest.com
7.6M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
targetoptical.com vs top market performers
targetoptical.com
top retailers
conversion rate vs average order value for targetoptical.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at targetoptical.com

In May large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries targetoptical.com operates in

targetoptical.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

targetoptical.com channels

Identify top traffic channels that drive growth for targetoptical.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

targetoptical.com Google Ads spend

Evaluate targetoptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

targetoptical.com devices

Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

targetoptical.com top markets

Explore targetoptical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

targetoptical.com country & global rank

Assess the ranking of targetoptical.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard