Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
Home/Insights/Retailers/targetoptical.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for targetoptical.comtargetoptical.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.3M
Revenue
Aug 25
812.9K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$225-250
AOV
Aug 25
Loading...

Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

targetoptical.com Annual Revenue and Growth

targetoptical.com's annual sales on its online store amounted to $59.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$59.4M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
targetoptical.com revenue by year

targetoptical.com's monthly revenueOVER TIME
View real-time data

Over the past three months, targetoptical.com revenue has experienced growth of 0.02%, compared to the preceding three months.

View real-time data
targetoptical.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
targetoptical.com in the HEALTH industry had a revenue of $4,337,120 with a conversion rate of 2.00-2.50% and an AOV of $225-250 in August 2025, while the highest revenue was $146,197,077 on walgreens.com with a 5.19% conversion rate and $361 AOV. targetoptical.com had 812,892 sessions compared to walgreens.com's 57,014,532 sessions, with a median of 28,193 sessions in the HEALTH industry. The very low conversion rate in the HEALTH was 1.2% and the very low AOV was $52.
Read more

targetoptical.com competitors

In August 2025, targetoptical.com stands out among its competitors in terms of conversion rate and average order value (AOV). While lenscrafters.com generates the highest revenue at $17,182,778 and has the highest number of transactions at 112,271, its conversion rate of 4.00-4.50% falls short of Target Optical's 2.00-2.50%. Similarly, glasses.com and America's Best both have comparable AOV to Target Optical at $225-250, but their conversion rates are lower. visionworks.com and lens.com have lower AOV and conversion rates, despite higher transaction numbers. Overall, Target Optical's balance of AOV and conversion rate positions it as a strong competitor in the online eyewear market, demonstrating a competitive edge in converting sessions into transactions compared to its counterparts.

lenscrafters.com screenshot
#1 lenscrafters.com
17.2M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
2.4M
Revenue
662.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
visionworks.com screenshot
#3 visionworks.com
3.2M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lens.com screenshot
#4 lens.com
2.5M
Revenue
483.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
americasbest.com screenshot
#5 americasbest.com
6.7M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
targetoptical.com vs top market performers
targetoptical.com
top retailers
conversion rate vs average order value for targetoptical.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at targetoptical.com

In August large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

targetoptical.com channels

Identify top traffic channels that drive growth for targetoptical.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

targetoptical.com Google Ads spend

Evaluate targetoptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

targetoptical.com devices

Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

targetoptical.com top markets

Explore targetoptical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

targetoptical.com country & global rank

Assess the ranking of targetoptical.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard