targetoptical.com
Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
targetoptical.com Annual Revenue and Growth
targetoptical.com's annual sales on its online store amounted to $59.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
targetoptical.com's monthly revenueOVER TIME
Over the past three months, targetoptical.com revenue has experienced growth of 0.02%, compared to the preceding three months.
targetoptical.com competitors
In August 2025, targetoptical.com stands out among its competitors in terms of conversion rate and average order value (AOV). While lenscrafters.com generates the highest revenue at $17,182,778 and has the highest number of transactions at 112,271, its conversion rate of 4.00-4.50% falls short of Target Optical's 2.00-2.50%. Similarly, glasses.com and America's Best both have comparable AOV to Target Optical at $225-250, but their conversion rates are lower. visionworks.com and lens.com have lower AOV and conversion rates, despite higher transaction numbers. Overall, Target Optical's balance of AOV and conversion rate positions it as a strong competitor in the online eyewear market, demonstrating a competitive edge in converting sessions into transactions compared to its counterparts.
Revenue share by device at targetoptical.com
In August large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
targetoptical.com channels
Identify top traffic channels that drive growth for targetoptical.comand discover how performance of traffic channels has changed over time.
targetoptical.com Google Ads spend
Evaluate targetoptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
targetoptical.com devices
Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
