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Apr 2026
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Home/Insights/Retailers/targetoptical.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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4.7M
Revenue
Apr 26
1M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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Targetoptical.com is a website offering a comprehensive selection of eyewear products. They provide a range of prescription eyeglasses, contact lenses, and sunglasses in multiple styles and brands. With a focus on quality and customer satisfaction, they strive to offer competitive prices and expedited shipping options.

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targetoptical.com Annual Revenue and Growth

targetoptical.com's annual sales on its online store amounted to $60M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$60M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
targetoptical.com revenue by year

targetoptical.com's monthly revenueOVER TIME
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Over the past three months, targetoptical.com revenue has experienced decline of 48%, compared to the preceding three months.

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targetoptical.com revenue decline for last six months
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OVERVIEW
In April 2026, targetoptical.com achieved online sales revenue of $4,702,166, significantly surpassing the health industry's median of $84,099, with a conversion rate ranging from 1.50-2.00%, below the high of 4.81% but above the low of 1.23%; its average order value (AOV) of $225-250 sits below the high of $364, while attracting 1,039,331 sessions, notably higher than the health industry's median of 24,080 but far from the leading competitor, walgreens.com, which dominates with 59,127,205 sessions and $113,112,734 in revenue.
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targetoptical.com competitors

In April 2026, targetoptical.com generated a revenue of $4,702,166 from 20,693 transactions across 1,039,331 sessions, yielding an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. In comparison, lenscrafters.com leads with a revenue of $14,705,759 from 92,248 transactions and sessions totaling 3,185,434, demonstrating a higher conversion rate of 2.50-3.00%. americasbest.com also performs well with a revenue of $9,112,912 from 74,041 transactions at a conversion rate of 2.50-3.00%. On the other hand, glasses.com, while slightly below targetoptical.com in revenue at $3,590,224, has a competitive AOV of $250-275 and a conversion rate of 2.00-2.50%. In contrast, lens.com reported the lowest revenue at $1,624,696 but achieved the highest conversion rate of 3.00-3.50%, showcasing varied strengths among competitors.

lenscrafters.com screenshot
#1 lenscrafters.com
14.7M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#2 glasses.com
3.6M
Revenue
657.6K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
visionworks.com screenshot
#3 visionworks.com
3.3M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lens.com screenshot
#4 lens.com
1.6M
Revenue
384.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
americasbest.com screenshot
#5 americasbest.com
9.1M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
targetoptical.com vs top market performers
targetoptical.com
top retailers
conversion rate vs average order value for targetoptical.com and its competitors
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Revenue share by device at targetoptical.com

In April large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on targetoptical.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries targetoptical.com operates in

targetoptical.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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targetoptical.com channels

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targetoptical.com Google Ads spend

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targetoptical.com devices

Review targetoptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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targetoptical.com top markets

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targetoptical.com country & global rank

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