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Mar 2026
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for fragranceoutlet.comfragranceoutlet.com

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219.4K
Revenue
Mar 26
288K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com Annual Revenue and Growth

fragranceoutlet.com's annual sales on its online store amounted to $2.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
fragranceoutlet.com revenue by year

fragranceoutlet.com's monthly revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced decline of 37%, compared to the preceding three months.

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fragranceoutlet.com revenue decline for last six months
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OVERVIEW
In March 2026, fragranceoutlet.com generated $219,421 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $47,335, though still dwarfed by ulta.com’s $100,589,534. The site's conversion rate ranged from 0.50-1.00%, underperforming compared to the high of 4.7% in the industry. Its average order value (AOV) of $75-100 is also below the $190 industry benchmark, but above the low of $45. With 287,994 sessions, fragranceoutlet.com exceeded the lifestyle median of 20,520 yet fell short of sephora.com’s leading 60,417,169 sessions, highlighting a mixed performance in a competitive market.
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fragranceoutlet.com competitors

In March 2026, fragranceoutlet.com reported revenue of $219,421 with 2,729 transactions and 287,994 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. When compared to its competitors, fragranceoutlet.com falls behind in revenue generation. perfumania.com leads with revenue of $381,056, followed by fragrancenet.com at $57,924,753, fragrancex.com at $14,769,220, and foreverlux.com at $243,655. In terms of conversion rates, fragrancenet.com has the highest at 2.50-3.00%, followed by foreverlux.com at 3.50-4.00%, while fragranceoutlet.com falls at the lower end with 0.50-1.00%. Despite having a lower revenue than some competitors, fragranceoutlet.com may benefit from improving its conversion rate to remain competitive in the market.

perfumania.com screenshot
#1 perfumania.com
381.1K
Revenue
350.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
14.8M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
57.9M
Revenue
19.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
243.7K
Revenue
64.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
52.4K
Revenue
38.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In March large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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