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Jan 2026
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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229.6K
Revenue
Jan 26
273.3K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com Annual Revenue and Growth

fragranceoutlet.com's annual sales on its online store amounted to $2.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
fragranceoutlet.com revenue by year

fragranceoutlet.com's monthly revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced growth of 63%, compared to the preceding three months.

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fragranceoutlet.com revenue growth for last six months
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OVERVIEW
In January 2026, fragranceoutlet.com generated online sales of $229,647, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, although still trailing behind the leading ulta.com, which amassed $104,496,353. The site recorded a conversion rate between 1.00-1.50%, below the high industry standard of 4.7%, while its average order value (AOV) ranged from $75 to $100, also lower than the industry high of $194. With 273,315 sessions, fragranceoutlet.com outperformed the median of 22,631 but fell far short of ulta.com’s impressive 47,691,438 sessions, indicating room for growth in visitor engagement.
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fragranceoutlet.com competitors

In January 2026, fragranceoutlet.com reported a revenue of $229,647 from 2,784 transactions and 273,315 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, perfumania.com generated a higher revenue of $377,098 from 4,953 transactions and 445,031 sessions, with similar AOV and conversion rate metrics. fragrancex.com outperformed all with a revenue of $17,264,194 from 41,178 transactions and 3,011,113 sessions, boasting a higher AOV of $400-425 and the same conversion rate range. fragrancenet.com excelled as well with a revenue of $33,721,383 from 317,064 transactions and 17,008,069 sessions, offering a higher AOV and conversion rate range. In contrast, foreverlux.com and perfume-empire.com had lower revenues, transactions, sessions, AOVs, and conversion rates compared to fragranceoutlet.com and its competitors.

perfumania.com screenshot
#1 perfumania.com
377.1K
Revenue
445K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
17.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
33.7M
Revenue
17M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
356.6K
Revenue
89.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
86.4K
Revenue
65.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In January large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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