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Sep 2024
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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219.5K
Revenue
159.2K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for fragranceoutlet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

fragranceoutlet.com’s revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced decline of 20%, compared to the preceding three months.

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fragranceoutlet.com revenue decline for last six months
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OVERVIEW
In September 2024, fragranceoutlet.com, in the BEAUTY AND COSMETICS industry, achieved a revenue of $219,517 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The website recorded 159,198 sessions, falling below the industry median of 22,216. ulta.com emerged as the largest online store with $114,902,798 in revenue, while sephora.com had the highest number of sessions at 41,256,765. The industry's highest conversion rate stood at 4.62%, with an AOV of $191, and the lowest at 1.45%, with an AOV of $49.
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fragranceoutlet.com competitors

fragranceoutlet.com falls in the middle range compared to its competitors in terms of revenue, with $219,517, while perfume-empire.com has $64,592 and fragrancex.com boasts $16,422,672. In the number of transactions, fragranceoutlet.com with 2,351 sits below fragrancenet.com with 257,992 transactions. Sessions wise, fragranceoutlet.com with 159,198 falls behind fragrancenet.com's 10,852,427 sessions. The Average Order Value (AOV) for fragranceoutlet.com ranges from $75-100, aligning closely with foreverlux.com and perfumania.com. Conversion rates for fragranceoutlet.com fall in the 1.00-1.50% range, the same as fragrancex.com and perfumania.com. Overall, fragranceoutlet.com competes well in terms of AOV and conversion rates but falls behind in revenue and volume of transactions and sessions compared to some of its competitors like fragrancex.com and fragrancenet.com.

#1 perfumania.com
320.6K
Revenue
284.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 fragrancex.com
16.4M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#3 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 foreverlux.com
572.2K
Revenue
156.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 perfume-empire.com
64.6K
Revenue
45K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for microperfumes.commicroperfumes.com
Favicon for fragrancex.comfragrancex.com
Favicon for scentbird.comscentbird.com
Favicon for theperfumeshop.comtheperfumeshop.com
Favicon for giorgioarmanibeauty-usa.comgiorgioarmanibeauty-usa.com
Favicon for jomalone.comjomalone.com
Favicon for yslbeautyus.comyslbeautyus.com
Favicon for foreverlux.comforeverlux.com
Favicon for theperfumespot.comtheperfumespot.com
Favicon for perfumania.comperfumania.com
Favicon for fragranceoutlet.comfragranceoutlet.com
$219.5K
Favicon for bestmenscolognes.combestmenscolognes.com
Favicon for fragrancemarket.comfragrancemarket.com
Favicon for perfume-empire.comperfume-empire.com
Favicon for rafaelos.comrafaelos.com
Favicon for 99perfume.com99perfume.com
Favicon for fragrances4ever.comfragrances4ever.com
TOP MARKET PERFORMERSby revenue
1
Favicon for fragrancenet.comfragrancenet.com
$26.6M
2
Favicon for microperfumes.commicroperfumes.com
3
Favicon for fragrancex.comfragrancex.com
4
Favicon for scentbird.comscentbird.com
5
Favicon for theperfumeshop.comtheperfumeshop.com
6
Favicon for giorgioarmanibeauty-usa.comgiorgioarmanibeauty-usa.com
7
Favicon for jomalone.comjomalone.com
8
Favicon for yslbeautyus.comyslbeautyus.com
9
Favicon for foreverlux.comforeverlux.com
10
Favicon for theperfumespot.comtheperfumespot.com
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Top products on fragranceoutlet.comby revenue

#1 Aventus for Her Eau de Parfum Spray for Women by Creed
$410
Price
$18.4K
Revenue
#2 Aventus Eau de Parfum Spray for Men by Creed
$429.6
Price
$13.7K
Revenue
#3 Light Blue Eau de Toilette Spray for Men by D&G
$101.1
Price
$12.8K
Revenue
#4 Pour Homme Eau de Toilette Spray for Men by Versace
$92.9
Price
Revenue
#5 Light Blue Eau de Toilette Spray for Women by D&G
$106.8
Price
Revenue
#6 Oud Wood Eau de Parfum Spray for Men by Tom Ford
$412.8
Price
Revenue
#7 Bleecker Street Eau de Parfum Spray for Women and Men by Bond No.9
$390
Price
Revenue
#8 Bright Crystal Eau de Toilette Spray for Women by Versace
$95.6
Price
Revenue
#9 Wall Street Eau de Parfum Spray for Women and Men by Bond No.9
$390
Price
Revenue
#10 Eros Flame Eau de Parfum Spray for Men by Versace
$102.4
Price
Revenue
#1 Aventus for Her Eau de Parfum Spray for Women by Creed
$410
Price
$18.4K
Revenue
#2 Aventus Eau de Parfum Spray for Men by Creed
$429.6
Price
$13.7K
Revenue
#3 Light Blue Eau de Toilette Spray for Men by D&G
$101.1
Price
$12.8K
Revenue
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fragranceoutlet.com brandsby revenue

1
Logo for exclusive selectionExclusive Selection
Top retailers:perfumania.comfragrancemarket.com
2
Logo for maison francis kurkdjianMaison Francis Kurkdjian
Top retailers:nordstrom.comfranciskurkdjian.comneimanmarcus.com
3
Logo for coachCoach
Top retailers:belk.comebay.comdepop.com
4
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Top retailers:ebay.comebay.dekunzmann.de
5
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Top retailers:ulta.combloomingdales.comamazon.com

fragranceoutlet.com categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Bath & Body Gift Sets
Top retailers:bathandbodyworks.comamazon.comwalmart.com
3
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
4
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Top retailers:amazon.comulta.comamazon.de
5
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Top retailers:thredup.comqvc.combathandbodyworks.com
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brands overtime comparison

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fragranceoutlet.com channels

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fragranceoutlet.com Google Ads spend

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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