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Nov 2025
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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377K
Revenue
Nov 25
358.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com Annual Revenue and Growth

fragranceoutlet.com's annual sales on its online store amounted to $3.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fragranceoutlet.com revenue by year

fragranceoutlet.com's monthly revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced growth of 35%, compared to the preceding three months.

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fragranceoutlet.com revenue growth for last six months
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OVERVIEW
In November 2025, fragranceoutlet.com achieved online sales of $376,957, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, though still distant from ulta.com's $145,643,880. The site reported a conversion rate between 1.00-1.50%, which is below the high benchmark of 5.32% and just above the low of 1.38%. Its average order value (AOV) ranged from $75-100, lower than the category's high of $204 but above the low of $48. With 358,475 sessions, fragranceoutlet.com outperformed the median of 19,748 yet remains far behind sephora.com’s leading 76,114,809 sessions.
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fragranceoutlet.com competitors

In November 2025, fragranceoutlet.com generated a revenue of $376,957 from 4,374 transactions and 358,475 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, perfumania.com performed better with a revenue of $650,439 from 8,276 transactions and 448,715 sessions, achieving a higher conversion rate of 1.50-2.00%. fragrancex.com excelled with a significant revenue of $20,518,052 from 53,561 transactions and 3,240,464 sessions, showcasing a higher AOV of $375-400 and a similar conversion rate as Perfumania. fragrancenet.com outperformed all competitors with a revenue of $51,816,333 from 456,880 transactions and 17,918,760 sessions, boasting an AOV of $100-125 and the highest conversion rate of 2.50-3.00%. foreverlux.com and perfume-empire.com trailed behind in revenue, transactions, sessions, AOV, and conversion rates in comparison to fragranceoutlet.com and its top competitors in the fragrance market.

perfumania.com screenshot
#1 perfumania.com
650.4K
Revenue
448.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
20.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
51.8M
Revenue
17.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
311.3K
Revenue
98.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
58.3K
Revenue
42.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In November large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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