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May 2025
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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230.9K
Revenue
269.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com's revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced decline of 18%, compared to the preceding three months.

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fragranceoutlet.com revenue decline for last six months
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OVERVIEW
fragranceoutlet.com's May 2025 performance metrics: revenue $230,924, conversion rate 0.50-1.00%, AOV $75-100, sessions 269,878; compared to BEAUTY AND COSMETICS median revenue $46,882, highest revenue from ulta.com at $96,002,620, highest conversion rate at 4.51%, lowest conversion rate at 1.17%, highest AOV at $213, lowest AOV at $53, highest sessions from sephora.com at 38,510,361, median sessions at 19,997.
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fragranceoutlet.com competitors

In May 2025, fragranceoutlet.com reported a revenue of $230,924 from 2,434 transactions and 269,878 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 0.50% and 1.00%. Comparing these metrics to its competitors, fragranceoutlet.com falls behind in terms of revenue when compared to fragrancex.com, which generated $23,404,908 from 52,222 transactions and 2,561,861 sessions. However, fragranceoutlet.com outperforms perfume-empire.com and perfumania.com in revenue, transactions, and sessions. When it comes to conversion rates, fragranceoutlet.com is on par with perfume-empire.com and fragrancenet.com, but lags behind foreverlux.com with a conversion rate of 5.00-5.50%. Overall, while fragranceoutlet.com may not have the highest revenue among its competitors, it maintains a competitive position in the market with a solid performance in various domains.

perfumania.com screenshot
#1 perfumania.com
263.3K
Revenue
223.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
23.4M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
38.2M
Revenue
13.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
340.7K
Revenue
66.4K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
70.8K
Revenue
46.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
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conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In May large majority of sales on fragranceoutlet.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on fragranceoutlet.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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brands overtime comparison

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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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