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Dec 2025
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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416.8K
Revenue
Dec 25
393.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com Annual Revenue and Growth

fragranceoutlet.com's annual sales on its online store amounted to $3.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fragranceoutlet.com revenue by year

fragranceoutlet.com's monthly revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced growth of 72%, compared to the preceding three months.

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fragranceoutlet.com revenue growth for last six months
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OVERVIEW
In December 2025, fragranceoutlet.com generated $416,822 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, although still distant from industry leader ulta.com’s $152,769,917. The site achieved a conversion rate of 1.00-1.50%, below the sector high of 4.87%, while its average order value (AOV) ranged from $75-100, compared to the high of $191. With 393,770 sessions, fragranceoutlet.com also outperformed the industry median of 23,270, although it pales in comparison to sephora.com's leading figure of 76,213,109 sessions, highlighting areas for potential growth in both conversion and engagement.
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fragranceoutlet.com competitors

In December 2025, fragranceoutlet.com generated a revenue of $416,822 with 5,090 transactions and 393,770 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, fragranceoutlet.com falls behind in terms of revenue generation. perfumania.com leads the pack with a revenue of $820,392, while fragrancex.com and fragrancenet.com significantly outperform fragranceoutlet.com with revenues of $23,086,474 and $59,755,603 respectively. However, fragranceoutlet.com's conversion rate is competitive with that of perfumania.com and fragrancex.com, indicating a strong ability to convert sessions into transactions. Despite lagging in revenue compared to its competitors, fragranceoutlet.com holds its ground in terms of conversion rates, suggesting a loyal customer base with a high propensity to purchase.

perfumania.com screenshot
#1 perfumania.com
820.4K
Revenue
609.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
23.1M
Revenue
3.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
59.8M
Revenue
26.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
353.8K
Revenue
117K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
81.2K
Revenue
58.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In December large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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