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Jul 2025
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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208.2K
Revenue
269.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com's revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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fragranceoutlet.com revenue growth for last six months
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OVERVIEW
In July 2025, fragranceoutlet.com in the BEAUTY AND COSMETICS industry had a revenue of $208,225 with a median of $48,182, a conversion rate of 0.50-1.00%, AOV of $75-100, and 269,494 sessions. The highest online store revenue in the category was $113,233,299 from themancompany.com, the highest conversion rate was 4.31%, the highest AOV was $211, and the highest sessions were 41,064,568 from sephora.com. The median sessions in the industry were 20,909, and the lowest conversion rate and AOV were 1.0% and $51, respectively.
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fragranceoutlet.com competitors

In July 2025, fragranceoutlet.com generated a revenue of $208,225 from 2,237 transactions with 269,494 sessions. With an average order value (AOV) ranging from $75 to $100, their conversion rate fell between 0.50% and 1.00%. Compared to its competitors, fragranceoutlet.com falls behind in revenue when looking at fragrancenet.com and fragrancex.com, which recorded $33,037,710 and $21,126,524 in revenue respectively. fragranceoutlet.com also had fewer transactions and sessions compared to fragrancenet.com and fragrancex.com. However, in terms of conversion rate, fragranceoutlet.com was on par with perfumania.com but lagged behind foreverlux.com. Despite facing stiff competition in the fragrance industry, fragranceoutlet.com continues to maintain a steady performance, attracting a loyal customer base with its competitive AOV and conversion rate metrics.

perfumania.com screenshot
#1 perfumania.com
253K
Revenue
329K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
21.1M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
33M
Revenue
13.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
271K
Revenue
90.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
63.9K
Revenue
42.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In July large majority of sales on fragranceoutlet.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fragranceoutlet.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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