Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for fragranceoutlet.comfragranceoutlet.com

Start benchmarking for free
Sign in with GoogleSign up with Google
190.5K
Revenue
May 26
283.9K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
Loading...

Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

fragranceoutlet.com Annual Revenue and Growth

fragranceoutlet.com's annual sales on its online store amounted to $2.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
fragranceoutlet.com revenue by year

fragranceoutlet.com's monthly revenueOVER TIME
View real-time data

Over the past three months, fragranceoutlet.com revenue has experienced decline of 30%, compared to the preceding three months.

View real-time data
fragranceoutlet.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, fragranceoutlet.com generated $190,490 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, yet still far behind industry leader ulta.com at $131,310,258; with a conversion rate ranging from 0.50-1.00%, it lags behind the sector’s high of 4.55% and low of 1.21%; the average order value (AOV) sits between $75-100, below the high of $205 but above the low of $50; attracting 283,871 sessions, fragranceoutlet.com performs notably better than the median of 16,416 but is dwarfed by sephora.com’s 60,095,887 sessions.
Read more

fragranceoutlet.com competitors

In May 2026, fragranceoutlet.com generated a revenue of $190,490 from 2,259 transactions over 283,871 sessions, yielding a conversion rate of 0.50-1.00%. In comparison, competitors like perfumania.com achieved $350,794 with a higher conversion rate of 1.00-1.50% and more transactions (3,902) over 324,751 sessions. Meanwhile, fragrancex.com and fragrancenet.com dominated the market with staggering revenues of $21,735,345 and $52,356,652 respectively, alongside conversion rates between 2.00-2.50%. Both sites benefitted from a significantly higher Average Order Value (AOV), with fragrancex.com at $425-450. Notably, foreverlux.com outperformed fragranceoutlet.com in revenue ($171,222) despite a lower number of sessions (43,664), indicating an impressive conversion rate of 3.50-4.00%. Overall, fragranceoutlet.com trails behind in revenue and conversion rates, suggesting opportunities for improvement to compete with larger players in the market.

perfumania.com screenshot
#1 perfumania.com
350.8K
Revenue
324.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
21.7M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
52.4M
Revenue
19.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
171.2K
Revenue
43.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
81.8K
Revenue
62.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at fragranceoutlet.com

In May large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fragranceoutlet.com operates in

fragranceoutlet.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard