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Oct 2025
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Home/Insights/Retailers/fragranceoutlet.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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236K
Revenue
Oct 25
266.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Fragranceoutlet.com offers a wide range of fragrances for both men and women at discounted prices. Their extensive selection includes perfumes, colognes, and other scented products from well-known brands. The website provides an online platform for customers to conveniently purchase affordable scents without any promotional bias.

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fragranceoutlet.com Annual Revenue and Growth

fragranceoutlet.com's annual sales on its online store amounted to $3.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fragranceoutlet.com revenue by year

fragranceoutlet.com's monthly revenueOVER TIME
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Over the past three months, fragranceoutlet.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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fragranceoutlet.com revenue decline for last six months
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OVERVIEW
In October 2025, fragranceoutlet.com generated $236,014 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, while also boasting a conversion rate of 1.00-1.50%, lower than the category's high of 4.65%. With an average order value (AOV) of $75-100, it remains below the high of $202 in the industry. The site attracted 266,470 sessions, substantially exceeding the median of 18,156, yet trailing behind the top player, sephora.com, which recorded a staggering 49,510,502 sessions, highlighting fragranceoutlet.com's notable but niche presence in the competitive online beauty market.
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fragranceoutlet.com competitors

In October 2025, fragranceoutlet.com had a revenue of $236,014 with 2,740 transactions and 266,470 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, we see that fragrancenet.com outperformed fragranceoutlet.com with a revenue of $33,747,492 from 293,583 transactions and 13,379,508 sessions, boasting an AOV of $100-125 and a conversion rate of 2.00-2.50%. Meanwhile, fragrancex.com excelled in revenue with $17,265,480, 39,162 transactions, and 2,559,492 sessions, showcasing an AOV of $425-450 and a conversion rate of 1.50-2.00%. On the other hand, foreverlux.com and perfume-empire.com had similar or lower metrics compared to fragranceoutlet.com across various domains, such as revenue, transactions, sessions, AOV, and conversion rates.

perfumania.com screenshot
#1 perfumania.com
370.7K
Revenue
305.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
17.3M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
33.7M
Revenue
13.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
foreverlux.com screenshot
#4 foreverlux.com
268.1K
Revenue
66.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#5 perfume-empire.com
53.5K
Revenue
36.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fragranceoutlet.com vs top market performers
fragranceoutlet.com
top retailers
conversion rate vs average order value for fragranceoutlet.com and its competitors
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Revenue share by device at fragranceoutlet.com

In October large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on fragranceoutlet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragranceoutlet.com channels

Identify top traffic channels that drive growth for fragranceoutlet.comand discover how performance of traffic channels has changed over time.

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fragranceoutlet.com Google Ads spend

Evaluate fragranceoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceoutlet.com devices

Review fragranceoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceoutlet.com top markets

Explore fragranceoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceoutlet.com country & global rank

Assess the ranking of fragranceoutlet.com among other retailers within its primary country and worldwide.

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