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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

zpalette.com

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9.6K

Revenue

4.8K

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for zpalette.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

ZPalette.com is an online platform that offers a range of customizable magnetic makeup palettes. They sell empty palettes in various sizes and designs, allowing customers to easily organize and combine their existing makeup products. The website also provides other accessories such as metal stickers for non-magnetic pans.

zpalette.com’s revenueOVER TIME
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Over the past three months, zpalette.com revenue has experienced decline of 0.02%, compared to the preceding three months.

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zpalette.com revenue decline for last six months

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OVERVIEW

In September 2024, zpalette.com in the BEAUTY AND COSMETICS industry had a revenue of $9,621 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The website had 4,831 sessions during the month. Compared to the industry median revenue of $53,315, zpalette.com's performance metrics were below average. The highest online store revenue in the category was $114,902,798 from ulta.com, while the highest conversion rate was 4.62% and the highest AOV was $191. sephora.com had the most sessions with 41,256,765, far surpassing the industry median of 22,216 sessions.

zpalette.com competitors

When comparing zpalette.com to its competitors in the makeup palette industry, we can see some interesting insights. In terms of revenue, zpalette.com falls behind competitors such as surrattbeauty.com with $455,969 and mobbeauty.com with $137,235. However, zpalette.com has a higher Average Order Value (AOV) range of $75-100 compared to sugarpill.com with $25-50. The conversion rate for zpalette.com is in the middle range at 2.00-2.50%, whereas fixymakeup.com leads with 3.50-4.00%. While zpalette.com has fewer transactions and sessions than some competitors, its focus on higher AOV may be contributing to its overall revenue. To stay competitive, zpalette.com may need to explore strategies to increase conversions and sessions to reach the level of revenue generated by top performers like surrattbeauty.com.

#1 mobbeauty.com

137.2K

Revenue

64.7K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#2 sugarpill.com

38.4K

Revenue

21K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#3 fixymakeup.com

Revenue

1.4K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 surrattbeauty.com

456K

Revenue

98.3K

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

#5 palettebypak.com

168

Revenue

82.2

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

zpalette.com vs top market performers

zpalette.com

top retailers

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Top products on zpalette.comby revenue

#1 TIE DYE Z PALETTE

$30

Price

$21.9K

Revenue

#2 Z POTTER WHITE

$85

Price

$12.8K

Revenue

#3 Z POTTER (230V)- UK/EU

$85

Price

$9.1K

Revenue

#4 LARGE BLACK Z PALETTE

$25

Price

Revenue

#5 Z POTTER

$85

Price

Revenue

#6 JUNIOR MIRROR BLACK Z PALETTE

$16

Price

Revenue

#7 Z PALETTE TRAVELER SET BAG

$75

Price

Revenue

#8 MINI BLACK Z PALETTE

$10

Price

Revenue

#9 EXTRA LARGE BLACK Z PALETTE

$28

Price

Revenue

#10 LARGE DEEP BLACK Z PALETTE

$26

Price

Revenue

#1 TIE DYE Z PALETTE

$30

Price

$21.9K

Revenue

#2 Z POTTER WHITE

$85

Price

$12.8K

Revenue

#3 Z POTTER (230V)- UK/EU

$85

Price

$9.1K

Revenue

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zpalette.com brandsby revenue

Z Palette

Top retailers:amazon.com lookfantastic.de walmart.com

Unum Color Collection

Zpalette

zpalette.com categoriesby revenue

Cosmetic Tools

Top retailers:amazon.com sks-bottle.com ebay.co.uk

Arts & Entertainment

Top retailers:shein.co.uk walmart.com ebay.co.uk

Embellishments & Trims

Top retailers:amazon.com brilliantearth.com avery.com

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Top retailers:rewe.de morrisons.com asda.com

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zpalette.com channels

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zpalette.com Google Ads spend

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zpalette.com devices

Review zpalette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zpalette.com top markets

Explore zpalette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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