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Home/Insights/Retailers/zpalette.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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10.4K
Revenue
Aug 25
6.7K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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ZPalette.com is an online platform that offers a range of customizable magnetic makeup palettes. They sell empty palettes in various sizes and designs, allowing customers to easily organize and combine their existing makeup products. The website also provides other accessories such as metal stickers for non-magnetic pans.

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zpalette.com Annual Revenue and Growth

zpalette.com's annual sales on its online store amounted to $129.3K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$129.3K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
zpalette.com revenue by year

zpalette.com's monthly revenueOVER TIME
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Over the past three months, zpalette.com revenue has experienced growth of 270%, compared to the preceding three months.

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zpalette.com revenue growth for last six months
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OVERVIEW
In August 2025, zpalette.com in the BEAUTY AND COSMETICS industry had a revenue of $10,429 with a median revenue of $43,264. The largest store in the category was themancompany.com with $109,440,426. zpalette.com's conversion rate ranged from 2.00% to 2.50%, compared to a high of 4.33% and a low of 1.0%. The average order value (AOV) for zpalette.com was $50-$75, while the high AOV in the industry was $202 and the low was $46. zpalette.com had 6,702 sessions, with the highest at 44,212,513 from sephora.com and a median of 22,297 in the industry.
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zpalette.com competitors

In August 2025, zpalette.com generated $10,429 in revenue from 6,702 sessions with 151 transactions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, zpalette.com falls behind in revenue generation and sessions but maintains a competitive AOV and conversion rate. mobbeauty.com leads the pack with $247,296 in revenue from 119,253 sessions and 3,433 transactions, with a similar AOV and a slightly higher conversion rate of 2.50-3.00%. fixymakeup.com also outperforms zpalette.com with $14,203 in revenue from 5,436 sessions and 253 transactions, boasting a higher conversion rate of 4.50-5.00% despite a comparable AOV. Overall, zpalette.com can look to increase its sessions and transactions to compete more effectively with its revenue-generating competitors.

mobbeauty.com screenshot
#1 mobbeauty.com
247.3K
Revenue
119.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sugarpill.com screenshot
#2 sugarpill.com
19K
Revenue
42.2K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
fixymakeup.com screenshot
#3 fixymakeup.com
14.2K
Revenue
5.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
surrattbeauty.com screenshot
#4 surrattbeauty.com
72.3K
Revenue
37.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
palettebypak.com screenshot
#5 palettebypak.com
488.2
Revenue
237
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zpalette.com vs top market performers
zpalette.com
top retailers
conversion rate vs average order value for zpalette.com and its competitors
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Revenue share by device at zpalette.com

In August large majority of sales on zpalette.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In August large majority of sales on zpalette.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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zpalette.com channels

Identify top traffic channels that drive growth for zpalette.comand discover how performance of traffic channels has changed over time.

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zpalette.com Google Ads spend

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zpalette.com devices

Review zpalette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zpalette.com top markets

Explore zpalette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zpalette.com country & global rank

Assess the ranking of zpalette.com among other retailers within its primary country and worldwide.

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