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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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32.4K
Revenue
32.3K
Sessions
1.5-2.0%
Conversion rate
$50-75
Average order value
Online only revenue for alaffia.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Alaffia.com is an online platform that offers a wide range of skincare, haircare, and beauty products. Their inventory includes items such as body washes, moisturizers, shampoos, conditioners, and soaps. The website also features information about their fair-trade and sustainable practices, as well as their community empowerment initiatives.

alaffia.com’s revenueOVER TIME
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Over the past three months, alaffia.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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alaffia.com revenue decline for last six months
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OVERVIEW
alaffia.com's performance metrics for August 2024: online sales revenue of $32,369 (median: $55,432), conversion rate 1.50-2.00% (high: 4.4%, low: 1.36%), AOV $50-75 (high: $186, low: $48), sessions 32,307 (highest: 40,912,844 from sephora.com, median: 24,118). Industry: BEAUTY AND COSMETICS.
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alaffia.com competitors

In comparing alaffia.com to its competitors, we can see that Alaffia falls behind in terms of revenue, with $32,369 compared to SheaMoisture's $202,342. However, Alaffia has a higher conversion rate of 1.50-2.00%, similar to Stirling Soap. When looking at the number of transactions and sessions, Alaffia has 558 transactions and 32,307 sessions, while SheaMoisture leads with 3,600 transactions and 255,603 sessions. In terms of revenue, Alaffia is ahead of Peet Bros Palm Free and BGLH Marketplace but lags behind Shea Radiance and Stirling Soap. Despite its lower revenue, Alaffia maintains a competitive average order value (AOV) range of $50-75, similar to its competitors. Overall, while Alaffia may not lead in revenue, its conversion rate and AOV position it well within the competitive landscape of the industry.

#1 peetbrospalmfree.com
4.9K
Revenue
2.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#2 shearadiance.com
12.3K
Revenue
5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#3 sheamoisture.com
202.3K
Revenue
255.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#4 stirlingsoap.com
80.5K
Revenue
71.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 bglh-marketplace.com
21.3K
Revenue
11.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
alaffia.com vs top market performers
alaffia.com
top retailers
conversion rate vs average order value for alaffia.com and its competitors
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alaffia.com brandsby revenue

1
Logo for alaffia authenticAlaffia Authentic
3
Logo for everyday coconutEveryday Coconut
Top retailers:amazon.combiglots.com
4
Top retailers:amazon.de

alaffia.com categoriesby revenue

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brands overtime comparison

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alaffia.com channels

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alaffia.com Google Ads spend

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alaffia.com devices

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alaffia.com top markets

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alaffia.com country & global rank

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