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Jan 2026
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Home/Insights/Retailers/sheamoisture.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sheamoisture.comsheamoisture.com

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197.8K
Revenue
Jan 26
168.1K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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SheaMoisture.com is a website that offers a wide range of hair, bath, body, and skincare products. Their inventory includes various products such as shampoos, conditioners, body washes, lotions, and facial cleansers. Additionally, they specialize in creating natural, organic, and sustainably sourced products that cater to diverse hair and skin types.

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sheamoisture.com Annual Revenue and Growth

sheamoisture.com's annual sales on its online store amounted to $2.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sheamoisture.com revenue by year

sheamoisture.com's monthly revenueOVER TIME
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Over the past three months, sheamoisture.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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sheamoisture.com revenue decline for last six months
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OVERVIEW
In January 2026, sheamoisture.com generated online sales of $197,809, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, while its conversion rate ranged between 2.00-2.50%, below the industry high of 4.7%. The site's average order value (AOV) fell between $25-50, lower than the sector's high of $194. With 168,098 sessions, sheamoisture.com performed well above the median of 22,631 sessions but lagged far behind the industry leader, ulta.com, which boasted 47,691,438 sessions. These metrics indicate a strong presence in the competitive beauty market, yet highlight areas for potential growth and improvement.
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sheamoisture.com competitors

When comparing sheamoisture.com to its competitors as of January 2026, it is clear that sheamoisture.com stands out in terms of revenue. With a revenue of $197,809 from 4,000 transactions and 168,098 sessions, sheamoisture.com outperforms competitors such as artnaturals.com ($25,049), fekkai.com ($42,988), shearadiance.com ($34,152), peetbrospalmfree.com ($693), and edenbodyworks.com ($15,340). However, when looking at the average order value (AOV), sheamoisture.com falls in the range of $25-50, while some competitors like artnaturals.com have a higher AOV of $125-150. In terms of conversion rates, sheamoisture.com falls within the range of 2.00-2.50%, similar to artnaturals.com and peetbrospalmfree.com. Overall, while sheamoisture.com leads in revenue, it may benefit from increasing its average order value to compete more effectively in the market.

artnaturals.com screenshot
#1 artnaturals.com
25K
Revenue
7.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fekkai.com screenshot
#2 fekkai.com
43K
Revenue
32.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
shearadiance.com screenshot
#3 shearadiance.com
34.2K
Revenue
9.4K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
peetbrospalmfree.com screenshot
#4 peetbrospalmfree.com
693.4
Revenue
380
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
edenbodyworks.com screenshot
#5 edenbodyworks.com
15.3K
Revenue
6.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sheamoisture.com vs top market performers
sheamoisture.com
top retailers
conversion rate vs average order value for sheamoisture.com and its competitors
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Revenue share by device at sheamoisture.com

In January large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sheamoisture.com channels

Identify top traffic channels that drive growth for sheamoisture.comand discover how performance of traffic channels has changed over time.

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sheamoisture.com Google Ads spend

Evaluate sheamoisture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sheamoisture.com devices

Review sheamoisture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sheamoisture.com top markets

Explore sheamoisture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sheamoisture.com country & global rank

Assess the ranking of sheamoisture.com among other retailers within its primary country and worldwide.

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