Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/sheamoisture.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sheamoisture.comsheamoisture.com

Start benchmarking for free
Sign in with GoogleSign up with Google
209.6K
Revenue
Nov 25
216.3K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
Loading...

SheaMoisture.com is a website that offers a wide range of hair, bath, body, and skincare products. Their inventory includes various products such as shampoos, conditioners, body washes, lotions, and facial cleansers. Additionally, they specialize in creating natural, organic, and sustainably sourced products that cater to diverse hair and skin types.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sheamoisture.com Annual Revenue and Growth

sheamoisture.com's annual sales on its online store amounted to $2.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sheamoisture.com revenue by year

sheamoisture.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sheamoisture.com revenue has experienced decline of 33%, compared to the preceding three months.

View real-time data
sheamoisture.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, sheamoisture.com generated $209,637 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, while the industry's leading store, ulta.com, earned $145,643,880. The site's conversion rate ranged from 2.00% to 2.50%, lower than the high of 5.32% but above the low of 1.38%. The average order value (AOV) fell between $25 and $50, below the industry high of $204 and above the low of $48. With 216,286 sessions, sheamoisture.com outperformed the median of 19,748, showcasing a robust online presence in the competitive beauty sector.
Read more

sheamoisture.com competitors

In November 2025, sheamoisture.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $209,637 and 4,588 transactions from 216,286 sessions, SheaMoisture had a strong performance. In comparison, the closest competitor in revenue was shearadiance.com with $34,831 in revenue from 618 transactions and 10,875 sessions. While shearadiance.com had a higher conversion rate at 5.50-6.00%, SheaMoisture's conversion rate of 2.00-2.50% still placed it ahead of competitors like artnaturals.com, fekkai.com, peetbrospalmfree.com, and edenbodyworks.com in terms of overall performance. Despite having a lower average order value (AOV) in the range of $25-$50, SheaMoisture maintained a competitive edge in the market based on the metrics provided.

artnaturals.com screenshot
#1 artnaturals.com
31.6K
Revenue
8.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
fekkai.com screenshot
#2 fekkai.com
31.2K
Revenue
23.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shearadiance.com screenshot
#3 shearadiance.com
34.8K
Revenue
10.9K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
peetbrospalmfree.com screenshot
#4 peetbrospalmfree.com
3.4K
Revenue
801.6
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
edenbodyworks.com screenshot
#5 edenbodyworks.com
47K
Revenue
17.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sheamoisture.com vs top market performers
sheamoisture.com
top retailers
conversion rate vs average order value for sheamoisture.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sheamoisture.com

In November large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sheamoisture.com channels

Identify top traffic channels that drive growth for sheamoisture.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sheamoisture.com Google Ads spend

Evaluate sheamoisture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sheamoisture.com devices

Review sheamoisture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sheamoisture.com top markets

Explore sheamoisture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sheamoisture.com country & global rank

Assess the ranking of sheamoisture.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard