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Oct 2025
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Home/Insights/Retailers/sheamoisture.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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190.3K
Revenue
Oct 25
218.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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SheaMoisture.com is a website that offers a wide range of hair, bath, body, and skincare products. Their inventory includes various products such as shampoos, conditioners, body washes, lotions, and facial cleansers. Additionally, they specialize in creating natural, organic, and sustainably sourced products that cater to diverse hair and skin types.

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sheamoisture.com Annual Revenue and Growth

sheamoisture.com's annual sales on its online store amounted to $2.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
sheamoisture.com revenue by year

sheamoisture.com's monthly revenueOVER TIME
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Over the past three months, sheamoisture.com revenue has experienced decline of 26%, compared to the preceding three months.

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sheamoisture.com revenue decline for last six months
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OVERVIEW
In October 2025, sheamoisture.com generated $190,270 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, while its conversion rate ranged from 1.50-2.00%, below the industry's high of 4.65%. With an average order value (AOV) between $25-50, it remains below the category's high of $202 but above its low of $47. The site recorded 218,651 sessions, surpassing the median of 18,156, but falling far short of the leading store, sephora.com, which had 49,510,502 sessions, highlighting its solid performance in a competitive landscape.
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sheamoisture.com competitors

In October 2025, sheamoisture.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. SheaMoisture generated $190,270 in revenue from 3,929 transactions and 218,651 sessions, with an AOV ranging from $25 to $50 and a conversion rate of 1.50% to 2.00%. In comparison, artnaturals.com had a revenue of $31,442 from 232 transactions and 9,589 sessions, with an AOV of $125 to $150 and a conversion rate of 2.00% to 2.50%. Other competitors like fekkai.com, shearadiance.com, peetbrospalmfree.com, and edenbodyworks.com also fell short in various metrics such as revenue, transactions, sessions, AOV, and conversion rate when compared to sheamoisture.com. Overall, sheamoisture.com emerged as a strong performer among its competitors in the beauty and skincare industry.

artnaturals.com screenshot
#1 artnaturals.com
31.4K
Revenue
9.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fekkai.com screenshot
#2 fekkai.com
41.4K
Revenue
31.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shearadiance.com screenshot
#3 shearadiance.com
27.6K
Revenue
10.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
peetbrospalmfree.com screenshot
#4 peetbrospalmfree.com
2.1K
Revenue
459.4
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
edenbodyworks.com screenshot
#5 edenbodyworks.com
18.8K
Revenue
7.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sheamoisture.com vs top market performers
sheamoisture.com
top retailers
conversion rate vs average order value for sheamoisture.com and its competitors
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Revenue share by device at sheamoisture.com

In October large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sheamoisture.com channels

Identify top traffic channels that drive growth for sheamoisture.comand discover how performance of traffic channels has changed over time.

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sheamoisture.com Google Ads spend

Evaluate sheamoisture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sheamoisture.com devices

Review sheamoisture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sheamoisture.com top markets

Explore sheamoisture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sheamoisture.com country & global rank

Assess the ranking of sheamoisture.com among other retailers within its primary country and worldwide.

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