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Apr 2026
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Home/Insights/Retailers/sheamoisture.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for sheamoisture.comsheamoisture.com

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149.2K
Revenue
Apr 26
159.1K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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SheaMoisture.com is a website that offers a wide range of hair, bath, body, and skincare products. Their inventory includes various products such as shampoos, conditioners, body washes, lotions, and facial cleansers. Additionally, they specialize in creating natural, organic, and sustainably sourced products that cater to diverse hair and skin types.

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sheamoisture.com Annual Revenue and Growth

sheamoisture.com's annual sales on its online store amounted to $2.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sheamoisture.com revenue by year

sheamoisture.com's monthly revenueOVER TIME
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Over the past three months, sheamoisture.com revenue has experienced decline of 48%, compared to the preceding three months.

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sheamoisture.com revenue decline for last six months
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OVERVIEW
In April 2026, sheamoisture.com generated $149,249 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 1.50-2.00%, below the category's high of 4.38%. Its average order value (AOV) ranged from $25-50, which is on par with the sector's low threshold of $45. The site attracted 159,065 sessions, considerably higher than the median of 20,819 but dwarfed by the leading competitor, sephora.com, which achieved 84,653,344 sessions and a staggering revenue of $117,760,640, highlighting the competitive landscape in the beauty e-commerce industry.
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sheamoisture.com competitors

In April 2026, sheamoisture.com generated significant revenue of $149,249 from 2,992 transactions and 159,065 sessions, achieving an average order value (AOV) between $25 and $50 with a conversion rate of 1.50-2.00%. In contrast, artnaturals.com reported $18,449 in revenue with a much higher AOV of $125-150 but only 130 transactions from 6,052 sessions, translating to a conversion rate of 2.00-2.50%. fekkai.com followed with $25,576 in revenue, a conversion rate of 1.00-1.50%, and an AOV of $75-100, reflecting lower performance compared to sheamoisture.com. Meanwhile, shearadiance.com outperformed with a conversion rate of 4.00-4.50% despite lower revenue at $17,742, while edenbodyworks.com had the lowest revenue at $8,213, but maintained a higher conversion rate of 3.00-3.50%. Overall, sheamoisture.com leads in both revenue and transactions, underscoring its stronger market position.

artnaturals.com screenshot
#1 artnaturals.com
18.4K
Revenue
6.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fekkai.com screenshot
#2 fekkai.com
25.6K
Revenue
21.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
shearadiance.com screenshot
#3 shearadiance.com
17.7K
Revenue
7.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
edenbodyworks.com screenshot
#4 edenbodyworks.com
8.2K
Revenue
5.3K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
naturallycurly.com screenshot
#5 naturallycurly.com
7.3K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
sheamoisture.com vs top market performers
sheamoisture.com
top retailers
conversion rate vs average order value for sheamoisture.com and its competitors
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Revenue share by device at sheamoisture.com

In April large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sheamoisture.com channels

Identify top traffic channels that drive growth for sheamoisture.comand discover how performance of traffic channels has changed over time.

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sheamoisture.com Google Ads spend

Evaluate sheamoisture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sheamoisture.com devices

Review sheamoisture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sheamoisture.com top markets

Explore sheamoisture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sheamoisture.com country & global rank

Assess the ranking of sheamoisture.com among other retailers within its primary country and worldwide.

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