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Sep 2025
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Home/Insights/Retailers/sheamoisture.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for sheamoisture.comsheamoisture.com

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229.3K
Revenue
Sep 25
280.1K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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SheaMoisture.com is a website that offers a wide range of hair, bath, body, and skincare products. Their inventory includes various products such as shampoos, conditioners, body washes, lotions, and facial cleansers. Additionally, they specialize in creating natural, organic, and sustainably sourced products that cater to diverse hair and skin types.

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sheamoisture.com Annual Revenue and Growth

sheamoisture.com's annual sales on its online store amounted to $2.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
sheamoisture.com revenue by year

sheamoisture.com's monthly revenueOVER TIME
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Over the past three months, sheamoisture.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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sheamoisture.com revenue decline for last six months
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OVERVIEW
In September 2025, sheamoisture.com achieved impressive online sales of $229,326, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, yet still far behind industry leader ulta.com at $93,223,020; its conversion rate ranged from 1.50-2.00%, notably lower than the category's high of 4.54% and above the low of 1.08%; the average order value (AOV) fell between $25-50, also trailing the high AOV of $203 while surpassing the low of $47; with 280,080 sessions, it outperformed the median of 18,928 but was minuscule compared to sephora.com’s 45,764,193 sessions.
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sheamoisture.com competitors

In September 2025, sheamoisture.com outperformed its competitors in terms of revenue with $229,326. artnaturals.com generated $39,793, fekkai.com $21,634, shearadiance.com $19,771, peetbrospalmfree.com $3,308, and edenbodyworks.com $19,219. In transactions, sheamoisture.com had 4,907, while its closest competitor, shearadiance.com, had 352. Sessions wise, sheamoisture.com had 280,080, significantly higher than its competitors artnaturals.com with 11,969, fekkai.com with 20,184, shearadiance.com with 7,587, peetbrospalmfree.com with 919, and edenbodyworks.com with 8,721. The average order value (AOV) for sheamoisture.com was in the range of $25-$50, lower than artnaturals.com ($125-$150) but higher than fekkai.com ($75-$100), shearadiance.com ($50-$75), peetbrospalmfree.com ($75-$100), and edenbodyworks.com ($50-$75). The conversion rate for sheamoisture.com was between 1.50%-2.00%, while shearadiance.com led the pack with 4.50%-5.00%, followed by peetbrospalmfree.com with 4.00%-4.50%, edenbodyworks.com with 3.00%-3.50%, artnaturals.com with 2.00%-

artnaturals.com screenshot
#1 artnaturals.com
39.8K
Revenue
12K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fekkai.com screenshot
#2 fekkai.com
21.6K
Revenue
20.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
shearadiance.com screenshot
#3 shearadiance.com
19.8K
Revenue
7.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
peetbrospalmfree.com screenshot
#4 peetbrospalmfree.com
3.3K
Revenue
918.8
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
edenbodyworks.com screenshot
#5 edenbodyworks.com
19.2K
Revenue
8.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
sheamoisture.com vs top market performers
sheamoisture.com
top retailers
conversion rate vs average order value for sheamoisture.com and its competitors
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Revenue share by device at sheamoisture.com

In September large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sheamoisture.com channels

Identify top traffic channels that drive growth for sheamoisture.comand discover how performance of traffic channels has changed over time.

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sheamoisture.com Google Ads spend

Evaluate sheamoisture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sheamoisture.com devices

Review sheamoisture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sheamoisture.com top markets

Explore sheamoisture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sheamoisture.com country & global rank

Assess the ranking of sheamoisture.com among other retailers within its primary country and worldwide.

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