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Dec 2025
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Home/Insights/Retailers/sheamoisture.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sheamoisture.comsheamoisture.com

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224.9K
Revenue
Dec 25
233.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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SheaMoisture.com is a website that offers a wide range of hair, bath, body, and skincare products. Their inventory includes various products such as shampoos, conditioners, body washes, lotions, and facial cleansers. Additionally, they specialize in creating natural, organic, and sustainably sourced products that cater to diverse hair and skin types.

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sheamoisture.com Annual Revenue and Growth

sheamoisture.com's annual sales on its online store amounted to $2.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
sheamoisture.com revenue by year

sheamoisture.com's monthly revenueOVER TIME
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Over the past three months, sheamoisture.com revenue has experienced decline of 24%, compared to the preceding three months.

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sheamoisture.com revenue decline for last six months
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OVERVIEW
In December 2025, sheamoisture.com generated $224,854 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, although far behind ulta.com’s $152,769,917. The site achieved a conversion rate between 2.00-2.50%, above the category's low of 1.29% but below the high of 4.87%. Its average order value (AOV) ranged from $25-50, notably lower than the category high of $191. With 233,675 sessions, sheamoisture.com exceeded the median of 23,270, but was dwarfed by sephora.com’s staggering 76,213,109 sessions, reflecting competitive dynamics in the beauty e-commerce landscape.
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sheamoisture.com competitors

In December 2025, sheamoisture.com reported a revenue of $224,854 from 5,001 transactions and 233,675 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, artnaturals.com had a revenue of $31,640 from 236 transactions and 9,941 sessions, with an AOV between $125-150 and a conversion rate of 2.00-2.50%. fekkai.com generated $38,866 in revenue from 437 transactions and 28,918 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. shearadiance.com had a revenue of $35,728 from 647 transactions and 11,167 sessions, with an AOV between $50-75 and a high conversion rate of 5.50-6.00%. Lastly, edenbodyworks.com recorded a revenue of $37,137 from 535 transactions and 13,118 sessions, with an AOV of $50-75 and a conversion rate of 4.00-4.50%. Overall, sheamoisture.com falls within the mid-range of revenue compared to its competitors but maintains a competitive conversion rate.

artnaturals.com screenshot
#1 artnaturals.com
31.6K
Revenue
9.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fekkai.com screenshot
#2 fekkai.com
38.9K
Revenue
28.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
shearadiance.com screenshot
#3 shearadiance.com
35.7K
Revenue
11.2K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
edenbodyworks.com screenshot
#4 edenbodyworks.com
37.1K
Revenue
13.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#5 naturallycurly.com
12.7K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sheamoisture.com vs top market performers
sheamoisture.com
top retailers
conversion rate vs average order value for sheamoisture.com and its competitors
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Revenue share by device at sheamoisture.com

In December large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sheamoisture.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sheamoisture.com channels

Identify top traffic channels that drive growth for sheamoisture.comand discover how performance of traffic channels has changed over time.

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sheamoisture.com Google Ads spend

Evaluate sheamoisture.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sheamoisture.com devices

Review sheamoisture.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sheamoisture.com top markets

Explore sheamoisture.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sheamoisture.com country & global rank

Assess the ranking of sheamoisture.com among other retailers within its primary country and worldwide.

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