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Sep 2024
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Home/Insights/Retailers/airfix.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for airfix.comairfix.com

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251.7K
Revenue
222.3K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for airfix.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Airfix.com is a website offering a range of plastic scale model kits and related accessories. Their inventory includes airplane, car, ship, and military vehicle models, spanning various historical periods and popular franchises. They also provide supplies and tools for model enthusiasts alongside a community forum for discussions and assistance.

airfix.com’s revenueOVER TIME
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Over the past three months, airfix.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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airfix.com revenue decline for last six months
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OVERVIEW
In September 2024, airfix.com, an e-commerce website, had a revenue of $251,654, conversion rate of 2.00-2.50%, and average order value (AOV) of $50-75. It recorded 222,262 sessions, with the highest sessions at 28,619,768 from michaels.com and a median of 44,965. In the e-commerce_and_shopping category, qvc.com led in revenue with $119,268,006, a very high conversion rate of 3.88%, and AOV of $349, while the lowest AOV was $58 and lowest conversion rate was 0.9%. These metrics provide insights into the performance of airfix.com in the competitive e-commerce industry.
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airfix.com competitors

When comparing airfix.com to its competitors in the scale model industry, several key metrics stand out. In terms of revenue, airfix.com falls slightly behind megahobby.com and emodels.co.uk, but surpasses scalemodelshop.co.uk, kentmodels.co.uk, and hobbies.co.uk. airfix.com also has a higher number of transactions compared to scalemodelshop.co.uk and kentmodels.co.uk, but fewer transactions than megahobby.com, emodels.co.uk, and hobbies.co.uk. Additionally, airfix.com boasts the highest number of sessions among its competitors. The average order value (AOV) for airfix.com falls within the middle range, while emodels.co.uk and hobbies.co.uk have higher AOVs. However, airfix.com and scalemodelshop.co.uk share a similar conversion rate, which is higher than that of megahobby.com, but lower than emodels.co.uk. Overall, airfix.com performs competitively in terms of revenue, transactions, and sessions, placing it in a strong position within the scale model industry.

#1 emodels.co.uk
273.1K
Revenue
69.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 scalemodelshop.co.uk
169K
Revenue
97K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 hobbies.co.uk
220.2K
Revenue
98.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 kentmodels.co.uk
38.5K
Revenue
29.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 megahobby.com
279.4K
Revenue
203K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for flightstore.co.ukflightstore.co.uk
Favicon for megahobby.commegahobby.com
Favicon for emodels.co.ukemodels.co.uk
Favicon for airfix.comairfix.com
$251.7K
Favicon for hobbies.co.ukhobbies.co.uk
Favicon for scalemodelshop.co.ukscalemodelshop.co.uk
Favicon for corgi.co.ukcorgi.co.uk
Favicon for kentmodels.co.ukkentmodels.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for flightstore.co.ukflightstore.co.uk
$477.4K
2
Favicon for megahobby.commegahobby.com
3
Favicon for emodels.co.ukemodels.co.uk
4
Favicon for airfix.comairfix.com
5
Favicon for hobbies.co.ukhobbies.co.uk
6
Favicon for scalemodelshop.co.ukscalemodelshop.co.uk
7
Favicon for corgi.co.ukcorgi.co.uk
8
Favicon for kentmodels.co.ukkentmodels.co.uk
airfix.com vs top market performers
airfix.com
top retailers
conversion rate vs average order value for airfix.com and its competitors
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airfix.com brandsby revenue

1
Logo for warlord gamesWarlord Games
Top retailers:fantasywelt.deminiaturemarket.comamazon.co.uk
2
Logo for airfixAirfix
Top retailers:scalemodelshop.co.ukamazon.co.uktherange.co.uk
3
Logo for humbrolHumbrol
Top retailers:amazon.deebay.co.ukemodels.co.uk

airfix.com categoriesby revenue

1
Craft Paint, Ink & Glaze
Top retailers:amazon.commagazineluiza.com.brmichaels.com
2
Hardware
Top retailers:ebay.comkroger.comuline.com
3
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.co.uk
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brands overtime comparison

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airfix.com channels

Identify top traffic channels that drive growth for airfix.comand discover how performance of traffic channels has changed over time.

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airfix.com Google Ads spend

Evaluate airfix.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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airfix.com devices

Review airfix.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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airfix.com top markets

Explore airfix.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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airfix.com country & global rank

Assess the ranking of airfix.com among other retailers within its primary country and worldwide.

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