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Sep 2025
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Home/Insights/Retailers/miniaturemarket.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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616K
Revenue
Sep 25
471.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Miniature Market is a website offering an extensive range of products. Their inventory includes board games, collectible card games, miniatures, role-playing games, and hobby supplies. They offer competitive pricing, pre-order options, and have a loyalty rewards program for their customers. The website provides a user-friendly experience with detailed product information and customer reviews.

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miniaturemarket.com Annual Revenue and Growth

miniaturemarket.com's annual sales on its online store amounted to $23.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
miniaturemarket.com revenue by year

miniaturemarket.com's monthly revenueOVER TIME
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Over the past three months, miniaturemarket.com revenue has experienced decline of 12%, compared to the preceding three months.

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miniaturemarket.com revenue decline for last six months
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OVERVIEW
In September 2025, miniaturemarket.com, operating in the games industry, generated online sales revenue of $615,965, significantly surpassing the median of $64,500. Its conversion rate ranged from 1.00-1.50%, below the high of 3.83%. The average order value (AOV) was between $100-125, well below the industry high of $447. The site attracted 471,393 sessions, far exceeding the median of 28,356, but dwarfed by the leading store, lego.com, with 48,909,019 sessions. Despite solid performance metrics, miniaturemarket.com faces stiff competition, particularly from tcgplayer.com, which leads with revenue of $124,935,425 in the category.
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miniaturemarket.com competitors

When comparing miniaturemarket.com to its competitors in September 2025, we see that miniaturemarket.com has a revenue of $615,965 with 5,624 transactions and 471,393 sessions. The average order value (AOV) falls between $100-$125, and the conversion rate is 1.00-1.50%. In contrast, gamenerdz.com generates $1,458,665 in revenue with 12,246 transactions and 949,831 sessions, similar AOV and conversion rates. games-workshop.com outperforms miniaturemarket.com in revenue with $2,094,534, despite fewer transactions and sessions, boasting a higher AOV of $325-$350 and a conversion rate of 2.00-2.50%. nobleknight.com and cardhaus.com also surpass miniaturemarket.com in revenue, transactions, and sessions, with varying AOVs and conversion rates. In comparison, boardlandia.com lags significantly behind miniaturemarket.com and its competitors in all metrics, showcasing the diverse landscape of online board game retailers.

gamenerdz.com screenshot
#1 gamenerdz.com
1.5M
Revenue
949.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
games-workshop.com screenshot
#2 games-workshop.com
2.1M
Revenue
308.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
nobleknight.com screenshot
#3 nobleknight.com
2.1M
Revenue
879.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cardhaus.com screenshot
#4 cardhaus.com
560.3K
Revenue
142.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
boardlandia.com screenshot
#5 boardlandia.com
8.9K
Revenue
5.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
miniaturemarket.com vs top market performers
miniaturemarket.com
top retailers
conversion rate vs average order value for miniaturemarket.com and its competitors
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Revenue share by device at miniaturemarket.com

In September large majority of sales on miniaturemarket.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on miniaturemarket.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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miniaturemarket.com channels

Identify top traffic channels that drive growth for miniaturemarket.comand discover how performance of traffic channels has changed over time.

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miniaturemarket.com Google Ads spend

Evaluate miniaturemarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniaturemarket.com devices

Review miniaturemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniaturemarket.com top markets

Explore miniaturemarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniaturemarket.com country & global rank

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