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Jul 2025
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Home/Insights/Retailers/miniaturemarket.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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731.7K
Revenue
473.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Miniature Market is a website offering an extensive range of products. Their inventory includes board games, collectible card games, miniatures, role-playing games, and hobby supplies. They offer competitive pricing, pre-order options, and have a loyalty rewards program for their customers. The website provides a user-friendly experience with detailed product information and customer reviews.

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miniaturemarket.com's revenueOVER TIME
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Over the past three months, miniaturemarket.com revenue has experienced decline of 10%, compared to the preceding three months.

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miniaturemarket.com revenue decline for last six months
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OVERVIEW
miniaturemarket.com's performance metrics for July 2025 in the GAMES industry: online sales revenue of $731,701, conversion rate of 1.00-1.50%, AOV of $100-125, and 473,562 sessions; compared to median revenue of $65,146, conversion rate of 0.52-3.81%, AOV of $68-$432, and median sessions of 28,713. The largest online store is tcgplayer.com with $68,011,359 in revenue, while the highest sessions come from lego.com at 44,379,856.
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miniaturemarket.com competitors

In July 2025, Miniature Market generated a revenue of $731,701 from 6,555 transactions and 473,562 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. When compared to its competitors, Miniature Market falls behind in revenue to Games Workshop at $2,206,434 and Noble Knight at $2,141,145. However, it outperforms Cardhaus with revenue of $460,092 and Boardlandia with revenue of $6,807. In terms of transactions and sessions, Miniature Market is on par with Games Workshop but lags behind Noble Knight. With an AOV of $100-125, Miniature Market aligns with Gamenerdz and Cardhaus but falls short of Games Workshop and Noble Knight. The conversion rate of 1.00-1.50% puts Miniature Market on par with Gamenerdz and Noble Knight, while Games Workshop leads with 2.00-2.50%.

gamenerdz.com screenshot
#1 gamenerdz.com
1.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
games-workshop.com screenshot
#2 games-workshop.com
2.2M
Revenue
308.9K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
nobleknight.com screenshot
#3 nobleknight.com
2.1M
Revenue
963.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cardhaus.com screenshot
#4 cardhaus.com
460.1K
Revenue
129.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
boardlandia.com screenshot
#5 boardlandia.com
6.8K
Revenue
4.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
miniaturemarket.com vs top market performers
miniaturemarket.com
top retailers
conversion rate vs average order value for miniaturemarket.com and its competitors
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Revenue share by device at miniaturemarket.com

In July large majority of sales on miniaturemarket.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on miniaturemarket.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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miniaturemarket.com channels

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miniaturemarket.com Google Ads spend

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miniaturemarket.com devices

Review miniaturemarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniaturemarket.com top markets

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miniaturemarket.com country & global rank

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