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Jan 2026
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Home/Insights/Retailers/hobbies.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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376.8K
Revenue
Jan 26
114K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk Annual Revenue and Growth

hobbies.co.uk's annual sales on its online store amounted to $2.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
hobbies.co.uk revenue by year

hobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced growth of 164%, compared to the preceding three months.

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hobbies.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, hobbies.co.uk generated $376,831 in online sales, significantly outperforming the e-commerce median of $104,613, yet still far from the industry leader, qvc.com, at $109,143,419. The site's conversion rate ranged from 2.50% to 3.00%, below the high benchmark of 3.81%, while its average order value (AOV) between $100-125 is notably less than the top AOV of $348. With 114,004 sessions, hobbies.co.uk also exceeded the median of 44,933 but pales in comparison to boots.com’s massive 35,443,340 sessions, highlighting both strong engagement and potential growth opportunities in the competitive e-commerce landscape.
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hobbies.co.uk competitors

In January 2026, hobbies.co.uk reported a revenue of $376,831 with 3,034 transactions and 114,004 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, hobbies.co.uk outperforms emodels.co.uk in revenue and AOV, while falling slightly behind in transactions and sessions. scalemodelshop.co.uk trails in revenue and AOV, but leads in transactions and sessions. kentmodels.co.uk has lower revenue and sessions but excels in conversion rate. 1001hobbies.co.uk has the lowest revenue and sessions, but a high AOV and competitive conversion rate. airfix.com surpasses hobbies.co.uk in revenue and transactions, with a similar AOV and conversion rate. Overall, hobbies.co.uk maintains a strong position in the market with a balanced performance across key metrics when compared to its competitors.

emodels.co.uk screenshot
#1 emodels.co.uk
201.9K
Revenue
136.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
139.5K
Revenue
149.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
kentmodels.co.uk screenshot
#3 kentmodels.co.uk
52.9K
Revenue
34.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
1001hobbies.co.uk screenshot
#4 1001hobbies.co.uk
14.2K
Revenue
9.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
airfix.com screenshot
#5 airfix.com
377.4K
Revenue
338.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk vs top market performers
hobbies.co.uk
top retailers
conversion rate vs average order value for hobbies.co.uk and its competitors
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Revenue share by device at hobbies.co.uk

In January large majority of sales on hobbies.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hobbies.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

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hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbies.co.uk country & global rank

Assess the ranking of hobbies.co.uk among other retailers within its primary country and worldwide.

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