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Nov 2025
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Home/Insights/Retailers/hobbies.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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205.6K
Revenue
Nov 25
86.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk Annual Revenue and Growth

hobbies.co.uk's annual sales on its online store amounted to $2.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbies.co.uk revenue by year

hobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced growth of 23%, compared to the preceding three months.

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hobbies.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, hobbies.co.uk generated $205,564 in online sales, significantly above the e-commerce median of $101,517, with a conversion rate of 2.00-2.50%, lower than the industry high of 4.05% but above the low of 0.81%. The average order value (AOV) ranged from $100 to $125, while the highest AOV in the sector reached $337. With 86,777 sessions, hobbies.co.uk surpassed the median of 41,915 but fell far short of boots.com's impressive 43,745,699 sessions, highlighting areas for growth and competitiveness within the e-commerce landscape.
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hobbies.co.uk competitors

In November 2025, hobbies.co.uk had a revenue of $205,564 with 1,868 transactions and 86,777 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Comparing it to its competitors, emodels.co.uk generated $263,073 in revenue from 2,268 transactions and 67,796 sessions, boasting a higher conversion rate of 3.00-3.50%. On the other hand, scalemodelshop.co.uk outperformed hobbies.co.uk with $396,882 in revenue, 5,400 transactions, and 93,745 sessions, with a conversion rate of 5.50-6.00%. In contrast, kentmodels.co.uk had lower revenue at $40,872, 646 transactions, and 22,684 sessions, but a similar conversion rate range of 2.50-3.00%. Additionally, 1001hobbies.co.uk and airfix.com also displayed varying revenue, transactions, sessions, AOV, and conversion rates when compared to hobbies.co.uk and its other competitors in the hobby industry.

emodels.co.uk screenshot
#1 emodels.co.uk
263.1K
Revenue
67.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
396.9K
Revenue
93.7K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
kentmodels.co.uk screenshot
#3 kentmodels.co.uk
40.9K
Revenue
22.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
1001hobbies.co.uk screenshot
#4 1001hobbies.co.uk
18.8K
Revenue
11K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
airfix.com screenshot
#5 airfix.com
302K
Revenue
268.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk vs top market performers
hobbies.co.uk
top retailers
conversion rate vs average order value for hobbies.co.uk and its competitors
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Revenue share by device at hobbies.co.uk

In November large majority of sales on hobbies.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hobbies.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

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hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbies.co.uk country & global rank

Assess the ranking of hobbies.co.uk among other retailers within its primary country and worldwide.

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