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Jul 2025

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Home/Insights/Retailers/hobbies.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

hobbies.co.uk

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125.6K

Revenue

75.9K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk's revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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hobbies.co.uk revenue decline for last six months

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OVERVIEW

hobbies.co.uk, an e-commerce_and_shopping platform, recorded a revenue of $125,556 in July 2025, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. With 75,938 sessions, it falls below the median of 40,404 for the category. The highest revenue in the category was generated by qvc.com at $122,268,926, while boots.com had the highest number of sessions at 28,051,919. The highest conversion rate in the category is 3.64%, while the highest AOV is $346 and the lowest is $57.

hobbies.co.uk competitors

In July 2025, hobbies.co.uk faces tough competition from its rivals in the hobbies and models industry. When comparing metrics, hobbies.co.uk lags behind in revenue with £125,556, trailing behind emodels.co.uk with £209,945 and airfix.com with £251,579. While hobbies.co.uk has a decent number of transactions at 1,052, it falls short of scalemodelshop.co.uk with 1,316 transactions and airfix.com with 4,152 transactions. Additionally, hobbies.co.uk has 75,938 sessions, which is lower than scalemodelshop.co.uk's 122,861 sessions and airfix.com's 225,444 sessions. Despite having a competitive average order value (AOV) range of £100-125 and a conversion rate of 1.00-1.50%, hobbies.co.uk faces tough competition in these areas as well. Overall, hobbies.co.uk will need to strategize and improve its performance to outshine its rivals in the industry.

#1 emodels.co.uk

209.9K

Revenue

89.8K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 scalemodelshop.co.uk

101.7K

Revenue

122.9K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 kentmodels.co.uk

33.8K

Revenue

24.5K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 1001hobbies.co.uk

18.5K

Revenue

10.2K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 airfix.com

251.6K

Revenue

225.4K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

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TOP MARKET PERFORMERSby revenue

hobbies.co.uk vs top market performers

hobbies.co.uk

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Revenue share by device at hobbies.co.uk

In July large majority of sales on hobbies.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.