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Sep 2025
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Home/Insights/Retailers/hobbies.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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126.1K
Revenue
Sep 25
95.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk Annual Revenue and Growth

hobbies.co.uk's annual sales on its online store amounted to $2.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbies.co.uk revenue by year

hobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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hobbies.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, hobbies.co.uk reported online sales revenue of $126,129, significantly above the e-commerce industry median of $81,105, with a conversion rate between 1.00-1.50%, which falls short of the high benchmark of 3.72%. The average order value (AOV) ranged from $100-125, considerably lower than the industry high of $351. The site recorded 95,072 sessions, markedly lower than the leading store michaels.com, which boasted 30,281,186 sessions, and also below the median of 37,786, highlighting areas for potential growth in traffic and conversion efficiency within the competitive e-commerce landscape.
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hobbies.co.uk competitors

In September 2025, hobbies.co.uk generated a revenue of £126,129 with 1,196 transactions and 95,072 sessions, boasting an average order value (AOV) of £100-125 and a conversion rate of 1.00-1.50. When compared to its competitors, emodels.co.uk outperformed hobbies.co.uk with a revenue of £179,741 from 1,664 transactions and 89,639 sessions, with a higher conversion rate of 1.50-2.00. scalemodelshop.co.uk also surpassed hobbies.co.uk with a revenue of £385,199 from 5,533 transactions and 151,671 sessions, but with a lower AOV of £50-75 and a higher conversion rate of 3.50-4.00. kentmodels.co.uk and 1001hobbies.co.uk had lower revenues and transactions compared to hobbies.co.uk, while airfix.com had a similar revenue of £200,275 but more transactions and sessions, with a comparable AOV and conversion rate.

emodels.co.uk screenshot
#1 emodels.co.uk
179.7K
Revenue
89.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
385.2K
Revenue
151.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
kentmodels.co.uk screenshot
#3 kentmodels.co.uk
34.3K
Revenue
22K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
1001hobbies.co.uk screenshot
#4 1001hobbies.co.uk
12.2K
Revenue
8.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
airfix.com screenshot
#5 airfix.com
200.3K
Revenue
181.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk vs top market performers
hobbies.co.uk
top retailers
conversion rate vs average order value for hobbies.co.uk and its competitors
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Revenue share by device at hobbies.co.uk

In September large majority of sales on hobbies.co.uk, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hobbies.co.uk, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

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hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbies.co.uk country & global rank

Assess the ranking of hobbies.co.uk among other retailers within its primary country and worldwide.

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