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Dec 2025
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Home/Insights/Retailers/hobbies.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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438.4K
Revenue
Dec 25
143.5K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk Annual Revenue and Growth

hobbies.co.uk's annual sales on its online store amounted to $2.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbies.co.uk revenue by year

hobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced growth of 113%, compared to the preceding three months.

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hobbies.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, hobbies.co.uk generated $438,360 in online sales, significantly exceeding the e-commerce industry's median revenue of $110,409, while its conversion rate ranged from 2.50% to 3.00%, below the industry's high of 3.94%. The average order value (AOV) fell between $100 and $125, contrasting with a high AOV of $338 in the sector. With 143,527 sessions, hobbies.co.uk performed better than the median of 47,805 sessions, yet lagged far behind the leading store, boots.com, which garnered an impressive 49,388,130 sessions, illustrating its strong competitive landscape within e-commerce and shopping.
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hobbies.co.uk competitors

In December 2025, hobbies.co.uk outperformed its competitors in terms of revenue with $438,360, while emodels.co.uk followed with $252,499. In terms of transactions, hobbies.co.uk had 3,619 compared to the closest competitor, airfix.com, with 6,077 transactions. Sessions-wise, hobbies.co.uk had 143,527 sessions, outperforming all competitors except airfix.com with 338,832 sessions. The Average Order Value (AOV) for hobbies.co.uk ranged between $100-125, similar to emodels.co.uk, while airfix.com had a lower AOV at $50-75. hobbies.co.uk also had a conversion rate of 2.50-3.00%, similar to kentmodels.co.uk, whereas airfix.com had a conversion rate of 1.50-2.00%. Overall, hobbies.co.uk showed strong performance across various metrics compared to its competitors in the hobby industry in December 2025.

emodels.co.uk screenshot
#1 emodels.co.uk
252.5K
Revenue
96.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
144.9K
Revenue
121.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
kentmodels.co.uk screenshot
#3 kentmodels.co.uk
57.4K
Revenue
33.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
1001hobbies.co.uk screenshot
#4 1001hobbies.co.uk
13.9K
Revenue
9.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
airfix.com screenshot
#5 airfix.com
376.7K
Revenue
338.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk vs top market performers
hobbies.co.uk
top retailers
conversion rate vs average order value for hobbies.co.uk and its competitors
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Revenue share by device at hobbies.co.uk

In December large majority of sales on hobbies.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hobbies.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

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hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbies.co.uk country & global rank

Assess the ranking of hobbies.co.uk among other retailers within its primary country and worldwide.

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