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May 2026
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Home/Insights/Retailers/hobbies.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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160.6K
Revenue
May 26
78.4K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk Annual Revenue and Growth

hobbies.co.uk's annual sales on its online store amounted to $2.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hobbies.co.uk revenue by year

hobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced decline of 55%, compared to the preceding three months.

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hobbies.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, hobbies.co.uk reported online sales revenue of $160,578, significantly exceeding the e-commerce industry median of $82,750, while also showcasing a conversion rate between 1.50-2.00%, below the industry high of 3.88%. With an average order value (AOV) ranging from $125-150, hobbies.co.uk's performance falls short of the high AOV benchmark of $350. The site attracted 78,432 sessions, surpassing the industry median of 35,027, but far behind the leading store, qvc.com, which recorded 30,400,863 sessions, reflecting a strong but competitive presence in the e-commerce sector.
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hobbies.co.uk competitors

In May 2026, hobbies.co.uk generated a revenue of $160,578 with 1,228 transactions from 78,432 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Competitor emodels.co.uk outperformed it significantly with a revenue of $292,435 from 2,688 transactions, showing a higher conversion rate of 2.50-3.00% despite a lower AOV of $100-125. Similarly, airfix.com led the field with $273,248 in revenue from 3,994 transactions and 204,206 sessions, also maintaining a conversion rate of 1.50-2.00%. scalemodelshop.co.uk closely followed hobbies.co.uk with $126,077 in revenue, although its conversion rate mirrored hobbies.co.uk's. Meanwhile, kentmodels.co.uk and 1001hobbies.co.uk lagged significantly in revenue, with $35,446 and $28,577, respectively. Overall, hobbies.co.uk maintains a solid position among its competitors, but there's room for growth compared to the top players.

emodels.co.uk screenshot
#1 emodels.co.uk
292.4K
Revenue
100.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
126.1K
Revenue
100.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kentmodels.co.uk screenshot
#3 kentmodels.co.uk
35.4K
Revenue
21.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
1001hobbies.co.uk screenshot
#4 1001hobbies.co.uk
28.6K
Revenue
20.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
airfix.com screenshot
#5 airfix.com
273.2K
Revenue
204.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk vs top market performers
hobbies.co.uk
top retailers
conversion rate vs average order value for hobbies.co.uk and its competitors
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Revenue share by device at hobbies.co.uk

In May large majority of sales on hobbies.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hobbies.co.uk, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries hobbies.co.uk operates in

hobbies.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

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hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbies.co.uk country & global rank

Assess the ranking of hobbies.co.uk among other retailers within its primary country and worldwide.

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