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Oct 2025
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Home/Insights/Retailers/hobbies.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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142.5K
Revenue
Oct 25
79.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Hobbies.co.uk is an online platform offering a diverse range of products related to various hobbies. The website sells a wide selection of crafting materials, model kits, collectibles, and accessories. Customers can find hobby-related supplies and tools to support their creative pursuits and leisure activities on Hobbies.co.uk.

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hobbies.co.uk Annual Revenue and Growth

hobbies.co.uk's annual sales on its online store amounted to $2.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hobbies.co.uk revenue by year

hobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, hobbies.co.uk revenue has experienced decline of 2.3%, compared to the preceding three months.

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hobbies.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, hobbies.co.uk achieved online sales revenue of $142,543, significantly surpassing the e-commerce and shopping median of $93,795, with a conversion rate between 1.50% and 2.00%, below the high of 3.89%. The average order value (AOV) ranged from $100 to $125, well below the sector's peak of $350. With 79,415 sessions, hobbies.co.uk's traffic exceeded the median of 39,049 but was far from industry leader michaels.com, which boasts 32,351,606 sessions and $105,162,923 in revenue, indicating opportunities for growth and enhanced market presence.
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hobbies.co.uk competitors

In October 2025, hobbies.co.uk generated a revenue of £142,543 from 1,329 transactions with 79,415 sessions, boasting an average order value (AOV) of £100-125 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, emodels.co.uk outperformed with a revenue of £234,596 from 2,209 transactions and 89,639 sessions, with a similar AOV and a higher conversion rate of 2.00-2.50%. scalemodelshop.co.uk had the highest revenue at £348,002 from 4,893 transactions and 92,734 sessions, with a lower AOV but a significantly higher conversion rate of 5.00-5.50%. kentmodels.co.uk and 1001hobbies.co.uk lagged behind in revenue, transactions, sessions, AOV, and conversion rate. airfix.com also performed well with a revenue of £190,801 from 3,075 transactions and 175,475 sessions, matching hobbies.co.uk's conversion rate.

emodels.co.uk screenshot
#1 emodels.co.uk
234.6K
Revenue
89.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
scalemodelshop.co.uk screenshot
#2 scalemodelshop.co.uk
348K
Revenue
92.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
kentmodels.co.uk screenshot
#3 kentmodels.co.uk
38.9K
Revenue
25.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
1001hobbies.co.uk screenshot
#4 1001hobbies.co.uk
17.7K
Revenue
10.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
airfix.com screenshot
#5 airfix.com
190.8K
Revenue
175.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hobbies.co.uk vs top market performers
hobbies.co.uk
top retailers
conversion rate vs average order value for hobbies.co.uk and its competitors
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Revenue share by device at hobbies.co.uk

In October large majority of sales on hobbies.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hobbies.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hobbies.co.uk channels

Identify top traffic channels that drive growth for hobbies.co.ukand discover how performance of traffic channels has changed over time.

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hobbies.co.uk Google Ads spend

Evaluate hobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbies.co.uk devices

Review hobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbies.co.uk top markets

Explore hobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbies.co.uk country & global rank

Assess the ranking of hobbies.co.uk among other retailers within its primary country and worldwide.

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