GRIPS CUSTOMERS & RESEARCH PARTNERS
Hardware on Grips — e-commerce revenue performance across 57 tracked industries and 1,300+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.
2.55B
539M
1.5-2.0%
$200-300
1,300+
Hardware's aggregate online sales across tracked retailers amounted to $29B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
Identify the top traffic channels driving growth across Hardware retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hardware retailers, with performance tracked over time.
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Firearms and Ammunition
150+ retailers tracked
Home Improvement and Hardware
150+ retailers tracked
Knives and Cutting Tools
100+ retailers tracked
Cutlery and Knives
100+ retailers tracked
Knife and Outdoor Equipment
100+ retailers tracked
Knife
100+ retailers tracked
Knives and Tactical Gear
100+ retailers tracked
Cutlery and Blades
90+ retailers tracked
Door Hardware and Accessories
90+ retailers tracked
Outdoor Power Equipment
90+ retailers tracked
Cutlery and Tactical Tools
80+ retailers tracked
Woodworking Tools and Accessories
80+ retailers tracked
Electrical Supplies and Lighting Solutions
70+ retailers tracked
Tactical and Shooting Supplies
60+ retailers tracked
Tool and Hardware
40+ retailers tracked
Tools and Construction Supplies
40+ retailers tracked
Power Tools and Equipment
40+ retailers tracked
Woodworking Supplies
40+ retailers tracked
Blades and Weapons
30+ retailers tracked
Power and Hand Tools
30+ retailers tracked
Plumbing Supplies
30+ retailers tracked
Tactical and Survival Gear
30+ retailers tracked
Electrical Supply
30+ retailers tracked
Security Hardware and Solutions
30+ retailers tracked
Automotive Paint and Coatings
20+ retailers tracked
Electrical and Automation Supplies
20+ retailers tracked
Knife and Sharpening Equipment
20+ retailers tracked
Security Safes and Vaults
20+ retailers tracked
Glock Accessories and Firearm Parts
20+ retailers tracked
Gate and Garage Door Automation
20+ retailers tracked
Firearm Trigger and Accessories
20+ retailers tracked
Woodworking and Cabinet Hardware
20+ retailers tracked
Custom and Specialty Bicycles
15+ retailers tracked
Smoking Accessories and Grinders
15+ retailers tracked
Locksmith Tools and Supplies
15+ retailers tracked
Industrial Fasteners and Hardware
15+ retailers tracked
Epoxy
15+ retailers tracked
Locksmith Supplies and Security
15+ retailers tracked
Hardware and Building Supplies
15+ retailers tracked
Computer Hardware and Modding
15+ retailers tracked
Smart Locks and Security Solutions
15+ retailers tracked
Rope and Cordage
10+ retailers tracked
Fastening
10+ retailers tracked
Bearings and Seals
10+ retailers tracked
