GRIPS CUSTOMERS & RESEARCH PARTNERS
Tactical knives, survival gear, emergency preparedness supplies, and outdoor tools for adventurers and preppers.
7.3M
4.14M
0.5-1.0%
$100-200
30+
Tactical and Survival Gear's aggregate online sales across tracked retailers amounted to $117M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
59%
Desktop
41%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Tactical and Survival Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tactical and Survival Gear retailers, with performance tracked over time.
Other
Firearms and Ammunition
150+ retailers tracked
Home Improvement and Hardware
150+ retailers tracked
Knives and Cutting Tools
100+ retailers tracked
Cutlery and Knives
100+ retailers tracked
Knife and Outdoor Equipment
100+ retailers tracked
Knife
100+ retailers tracked
Knives and Tactical Gear
100+ retailers tracked
