GRIPS CUSTOMERS & RESEARCH PARTNERS
Knives and blades including fixed blade knives, folding knives, kitchen cutlery, swords, and multi-tools designed for various applications and uses.
22M
11M
1.0-1.5%
$100-200
90+
Cutlery and Blades's aggregate online sales across tracked retailers amounted to $245M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 3% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Cutlery and Blades retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Cutlery and Blades retailers, with performance tracked over time.
Other
Firearms and Ammunition
150+ retailers tracked
Home Improvement and Hardware
150+ retailers tracked
Door Hardware and Accessories
90+ retailers tracked
Outdoor Power Equipment
90+ retailers tracked
Woodworking Tools and Accessories
80+ retailers tracked
Electrical Supplies and Lighting Solutions
70+ retailers tracked
Tactical and Shooting Supplies
60+ retailers tracked
