GRIPS CUSTOMERS & RESEARCH PARTNERS
Knives and blades including fixed blade knives, folding knives, kitchen cutlery, swords, and multi-tools designed for various applications and uses.
17M
9.9M
0.5-1.0%
$100-200
90+
Cutlery and Blades's aggregate online sales across tracked retailers amounted to $244M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 30% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Cutlery and Blades retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Cutlery and Blades retailers, with performance tracked over time.
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