GRIPS CUSTOMERS & RESEARCH PARTNERS
Retailers specializing in knives, multi-tools, and cutlery for kitchen use, tactical applications, survival needs, and outdoor activities for various enthusiasts.
23M
12M
1.0-1.5%
$100-200
80+
Cutlery and Tactical Tools's aggregate online sales across tracked retailers amounted to $281M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 27% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Cutlery and Tactical Tools retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Cutlery and Tactical Tools retailers, with performance tracked over time.
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