GRIPS CUSTOMERS & RESEARCH PARTNERS
Paracord, rope, and cordage products in multiple materials for crafting, survival, outdoor, and industrial uses.
380K
225K
2.5-3.0%
$0-100
10+
Rope and Cordage's aggregate online sales across tracked retailers amounted to $4.85M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 9% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Rope and Cordage retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Rope and Cordage retailers, with performance tracked over time.
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