GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, tactical gear, and shooting supplies. Includes rifles, handguns, optics, accessories, and equipment for hunters, sport shooters, and law enforcement.
108M
24M
1.5-2.0%
$200-300
60+
Tactical and Shooting Supplies's aggregate online sales across tracked retailers amounted to $1.35B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Tactical and Shooting Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tactical and Shooting Supplies retailers, with performance tracked over time.
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100+ retailers tracked
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