GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms including handguns, rifles, and shotguns with ammunition. Comprehensive shooting accessories, optics, holsters, magazines, and firearm components.
488M
61M
2.5-3.0%
$200-300
150+
Firearms and Ammunition's aggregate online sales across tracked retailers amounted to $5.9B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 5% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Firearms and Ammunition retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearms and Ammunition retailers, with performance tracked over time.
Other
