Home/Insights/Industries/Hardware/Tool and HardwareOnline Industry Intelligence — Hardware — May 2026

Tool and Hardware

Start benchmarking for free
Sign in with Google

Hand and power tools, hardware, building materials, and supplies for construction and home improvement.

279M

Revenue
May 26

80M

Sessions
May 26

1.0-1.5%

Conv. rate
May 26

$200-300

AOV
May 26

40+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Tool and Hardware Annual Online Revenue and Growth

Tool and Hardware's aggregate online sales across tracked retailers amounted to $2.6B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$2.6B

Annual growth forecast

2025/2026

10-20%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Tool and Hardware monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 13% from Dec to May.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Tool and Hardware

BY REVENUE

Get access to full product performance analysis

Tool and Hardware revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

61%

Mobile

39%

Tool and Hardware performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 40+

Gain even more insights with the Grips app

Tool and Hardware traffic channels

Identify the top traffic channels driving growth across Tool and Hardware retailers, and see how channel performance has shifted over time.

Sign in with Google

Tool and Hardware Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Tool and Hardware retailers, with performance tracked over time.

Sign in with Google

Tool and Hardware top markets

Explore the key markets for Tool and Hardware — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Tool and Hardware retailer rankings

See how retailers rank within Tool and Hardware and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved