GRIPS CUSTOMERS & RESEARCH PARTNERS
Tools, hardware, building materials, flooring, paint, and supplies for home renovation and maintenance projects.
1.52B
385M
1.5-2.0%
$200-300
150+
Home Improvement and Hardware's aggregate online sales across tracked retailers amounted to $16B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 11% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Home Improvement and Hardware retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home Improvement and Hardware retailers, with performance tracked over time.
Other
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150+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
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100+ retailers tracked
Knives and Tactical Gear
100+ retailers tracked
Door Hardware and Accessories
90+ retailers tracked
