GRIPS CUSTOMERS & RESEARCH PARTNERS
Kitchen knives, pocket knives, multi-tools, fixed blade knives, and cutlery from premium brands for culinary professionals and outdoor applications and enthusiasts.
25M
12M
1.0-1.5%
$100-200
100+
Cutlery and Knives's aggregate online sales across tracked retailers amounted to $336M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
56%
Desktop
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Cutlery and Knives retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Cutlery and Knives retailers, with performance tracked over time.
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