GRIPS CUSTOMERS & RESEARCH PARTNERS
Knives, multi-tools, tactical gear, and survival equipment including blades for outdoor and tactical use.
17M
10M
0.5-1.0%
$100-200
100+
Knives and Tactical Gear's aggregate online sales across tracked retailers amounted to $233M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Knives and Tactical Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Knives and Tactical Gear retailers, with performance tracked over time.
Other
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150+ retailers tracked
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150+ retailers tracked
Door Hardware and Accessories
90+ retailers tracked
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90+ retailers tracked
Woodworking Tools and Accessories
80+ retailers tracked
Electrical Supplies and Lighting Solutions
70+ retailers tracked
Tactical and Shooting Supplies
60+ retailers tracked
