GRIPS CUSTOMERS & RESEARCH PARTNERS
Fixed-blade and folding knives, multi-tools, outdoor gear, camping equipment, and survival supplies. Products cater to enthusiasts, collectors, and professionals in outdoor recreation.
20M
11M
1.0-1.5%
$100-200
100+
Knife and Outdoor Equipment's aggregate online sales across tracked retailers amounted to $286M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 30% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Knife and Outdoor Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Knife and Outdoor Equipment retailers, with performance tracked over time.
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70+ retailers tracked
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