GRIPS CUSTOMERS & RESEARCH PARTNERS
Fixed and folding knives, kitchen cutlery, and blade-related products for outdoor, tactical, and culinary use from multiple premium brands. Products range from pocket knives to professional kitchen cutlery and survival equipment.
16M
9.9M
0.5-1.0%
$100-200
100+
Knife's aggregate online sales across tracked retailers amounted to $234M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 30% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Knife retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Knife retailers, with performance tracked over time.
Other
Firearms and Ammunition
150+ retailers tracked
Home Improvement and Hardware
150+ retailers tracked
Door Hardware and Accessories
90+ retailers tracked
Outdoor Power Equipment
90+ retailers tracked
Woodworking Tools and Accessories
80+ retailers tracked
Electrical Supplies and Lighting Solutions
70+ retailers tracked
Tactical and Shooting Supplies
60+ retailers tracked
