GRIPS CUSTOMERS & RESEARCH PARTNERS
Knives and swords including folding knives, fixed blades, kitchen cutlery, and replica weapons for collectors and enthusiasts.
3.83M
2.01M
1.0-1.5%
$100-200
30+
Blades and Weapons's aggregate online sales across tracked retailers amounted to $53M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Blades and Weapons retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Blades and Weapons retailers, with performance tracked over time.
Other
Firearms and Ammunition
150+ retailers tracked
Home Improvement and Hardware
150+ retailers tracked
Knives and Cutting Tools
100+ retailers tracked
Cutlery and Knives
100+ retailers tracked
Knife and Outdoor Equipment
100+ retailers tracked
Knife
100+ retailers tracked
Door Hardware and Accessories
90+ retailers tracked
