GRIPS CUSTOMERS & RESEARCH PARTNERS
Knives including pocket knives, folding knives, fixed blade knives, kitchen cutlery, multi-tools, and cutting tool accessories.
23M
12M
1.0-1.5%
$100-200
100+
Knives and Cutting Tools's aggregate online sales across tracked retailers amounted to $282M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Knives and Cutting Tools retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Knives and Cutting Tools retailers, with performance tracked over time.
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