Fast movers: April '24 - June '24

NOTE: This page is an archive of fast-movers from April – June ’24. To see the latest fast-movers, click here.

Grips will report the fastest movers in the e-commerce space alerting you which sites are raking in sales so you can stay competitive. With Grips, e-commerce sites can measure, in real-time, the success of their competitors’ promotional activities, empowering them to make data-driven decisions about how to respond (or not).

Be sure to follow Grips on LinkedIn to be the first to know when we share something new!

The recent heatwave sweeping across the UK has significantly impacted consumer behavior, particularly in the realm of online shopping for appliances. From June 24 to June 26, revenues for leading appliance stores airconcentre.co.uk, appliancesdirect.co.uk, and meaco.com surged by 137% overall compared to the same period a week earlier. This spike resulted in an impressive $1 million in additional sales in just three days.

Weather Overview

During this period, the UK experienced a sharp and intense rise in temperatures. Many regions saw temperatures climb above 30°C (86°F), significantly higher than the seasonal average. For example, Greater London and parts of the South East experienced highs around 34°C (93°F), a stark contrast to the typical late June weather​.

The forecast called for continued hot weather, which likely contributed to the surge in online sales. Consumers, anticipating prolonged heat, turned to online retailers for immediate relief solutions, such as air conditioners and fans. While online purchases do take a few days to arrive, the forecast of sustained high temperatures would have driven the urgency in these purchases​.

Daily revenue meaco.co, appliancesdirect.co.uk, aireconcentre.co.uk

Meaco.com Leads the Surge

Among the top performers, Meaco.com experienced the most significant growth, with sales increasing by a staggering 331% week-over-week. Known for its high-quality dehumidifiers and air conditioning units, Meaco benefitted immensely from the increased demand as temperatures soared. Meaco.com’s free next-day delivery ensures rapid relief from the head and customer satisfaction.

Airconcentre.co.uk: The Cooling Solution

Airconcentre.co.uk also saw substantial growth, with sales up 262% compared to the previous week. Specializing in air conditioning units and cooling solutions, the site became a go-to for consumers looking to beat the heat. Airconcentre.co.uk also offers free next-day delivery, making it an attractive option for those needing quick relief. The dramatic increase in sales underscores the importance of having a robust online presence and inventory that can meet sudden spikes in demand driven by weather changes.

Appliancesdirect.co.uk: Broad Appeal

While Appliancesdirect.co.uk experienced a relatively modest increase of 85%, it still contributed significantly to the overall surge in sales. As a broad-spectrum retailer of household appliances, the site benefitted from the heatwave, though its more diverse product range meant that it didn’t see as sharp a spike as its more specialized counterparts. Appliancesdirect.co.uk offers next-day delivery for thousands of products, although it is not free. They also provide same-day pickup options in Huddersfield and East Midlands, giving customers in those areas flexibility and convenience during urgent situations.

Here’s a look at a few standout performers between June 20 and June 26.

Zara.com: The Power of the Summer Sale

Zara’s much-anticipated summer sale launched exclusively at 9 PM on June 26th, and it didn’t disappoint. The surge in purchases resulted pushed daily revenues to just over $8 million, marking a 38% increase compared to the previous Wednesday. This single-day added an estimated $2.2 million to Zara’s coffers and the sale is expected to last at least a week.

Zara only holds two seasonal sales, one in December and one in June, along with their Black Friday and Cyber Monday promotions. These sales are highly anticipated by consumers, which likely contributed to the remarkable revenue spike. The strategic timing and aggressive marketing of the sale created a significant consumer rush, demonstrating Zara’s prowess in generating excitement and urgency.

MACCosmetics.com: Flash Sales Driving Massive Revenue

MAC Cosmetics held a three-day flash sale from June 22-24, which proved to be a game-changer. Revenues on MACCosmetics.com soared to $2.8 million across the three days, almost triple what the site achieved the previous week. This translates to an estimated $1.9 million in additional revenue driven by the sale. Flash sales are a powerful tool in MAC’s marketing arsenal, driving urgency and volume in short bursts, keeping the brand top of mind for beauty enthusiasts without diluting the perceived value of the brand with constant discounts.

LillyPulitzer.com: Surprise Sale with Mixed Results

Lilly Pulitzer’s unannounced three-day sale, starting June 26th, offered discounts up to 60% both online and in-store. Online sales on LillyPulitzer.com reached $1.3 million on June 26th, a 430% increase from the previous week. However, compared to a similar surprise sale in April, which saw day one sales hit $2.1 million, this most recent event was less impactful. Nonetheless, the sale still resulted in a significant one-day revenue boost of approximately $1 million. This suggests that while surprise sales can generate impressive spikes, their effectiveness can vary based on timing and consumer expectations.

Keurig.com: Unpacking the Sales Strategy

Keurig’s promotional strategy over the past week has been intriguing. From June 21-23, a 30% off sitewide sale lifted sales by 14% above average for those days. Surprisingly, a subsequent 25% off sale on June 24th led to an unexpected 31% increase in sales compared to a typical Monday for Keurig.com. While both sales offered free shipping for purchases over $29, it’s likely that email promotions featuring a more prominent display of “free shipping” and a more summery feel during the latter sale may have been a key driver of the improved performance. This underscores the importance of nuanced promotional elements, such as shipping offers, in influencing consumer behavior. The estimated one-day revenue boost from the 25% sale was around $238K. (See emails for both sales below.)

Other Notable Mentions

Beyond these highlighted sites, several others triggered our anomaly alert due to significant sales spikes. These include:

• Reebok.com: Capitalized on a sportswear trend, seeinga notable increase in traffic and sales.
• Sodastream.com: Leveraged a combination of summer promotions and increased interest in home carbonation.
• Spanx.com: Benefited from a targeted marketing campaign, driving both new customer acquisition and repeat purchases.

Last week was a dynamic one in the world of e-commerce, with several notable companies experiencing significant boosts in sales due to strategic promotions and events. Let’s dive into the highlights and what they mean for the industry:

Nintendo.com: Riding High on Nintendo Direct Buzz

Nintendo.com saw a remarkable 40% spike in sales on June 18th, coinciding with the highly anticipated Nintendo Direct event. The event unveiled a lineup of new games including “Super Mario RPG,” “Metroid Prime 4,” and remakes of “The Legend of Zelda: Oracle of Ages/Oracle of Seasons.” Daily sales soared to a staggering $7 million, showcasing the immense impact of well-timed product announcements on consumer spending. This surge highlights not only the enduring popularity of Nintendo franchises but also the potential for strategic event-driven marketing to drive immediate revenue spikes in the gaming sector.

Adidas.de: Scoring Big During Euro 2024

Adidas, as a sponsor of the German national football team during Euro 2024, capitalized on the football fever gripping the nation. Since the tournament kicked off, Adidas.de triggered our anomaly alerts four times due to a nearly 40% week-over-week increase in sales. This surge, estimated to have generated an additional $1.5 million in revenue, underscores the synergy between sporting events and consumer spending. It exemplifies how aligning marketing efforts with major cultural events can amplify brand visibility and drive sales, especially in the realm of sports apparel and merchandise.

SweatyBetty.com: Fitness Fashion Flourishes

Sweaty Betty’s savvy marketing strategy paid off with their “50% or More” sale launch on June 13th, triggering a doubling of online sales. June 17th marked their highest single-day sales in nearly a year, reflecting a robust consumer response to attractive discounts in the fitness apparel niche. This success story underscores the potency of targeted promotions in stimulating consumer interest and boosting transaction volumes within niche markets like activewear.

BeautyBrands.com: Beauty in Sales Surge

BeautyBrands.com saw a monumental single-day sales surge on June 19th, raking in $292,000—an astonishing 560% increase over their average Wednesday sales. The spike accompanied the launch of their liter sale, offering up to 70% off on liter-sized products. This promotional tactic not only drove immediate revenue gains but also positioned BeautyBrands.com as a go-to destination for beauty enthusiasts seeking exceptional value. The ongoing sale through August 4th is poised to sustain momentum, highlighting the enduring appeal of deep discounts in driving consumer spending in the beauty sector.

Industry Insights: Beyond the Headlines

Beyond these standout performers, over 650 other e-commerce sites triggered anomaly alerts last week, signaling notable deviations in their sales patterns. Companies like Beckett Simonon, Ray-Ban, Camper, and EcoFlow showcased resilience and adaptability in navigating market dynamics through targeted promotions and strategic initiatives. These insights underscore the diverse strategies employed across the e-commerce landscape to capture consumer attention and drive revenue growth.

These insights are just the tip of the iceberg of what Grips Intelligence has to offer. Make sure to book a demo today to get a more in-depth look into your competitors’ performance, including a peak at their top-selling SKUs.

Memorial Day weekend 2024 presented a significant sales opportunity for US retailers, particularly those in the furniture, outdoor equipment and apparel sectors. With consumers eager to take advantage of holiday deals, several sites experienced extraordinary sales surges that set our anomaly alerts on fire. Here’s a look at the sites that caught our eye, including the products driving their success.

REI.com

REI’s “biggest sale of the year” began on May 17th, giving them a head start on the competition a full week before the holiday weekend. This strategic timing resulted in their highest revenues of the year to date. Between May 17th and 27th, revenues for the site fully doubled compared to the two weeks prior to the 11-day sale, leading to an estimated revenue boost of $20.4 million.

Ooni.com

Ooni, maker of popular backyard pizza ovens are a favorite among home cooks and outdoor enthusiasts, had their best sales of the year on Memorial Day. In fact, it was their top day since Cyber Tuesday, with a 20% week-over-week increase, generating $550,000 in revenue. High demand has led to shipping delays of up to 7 weeks for some products.

Top Products Driving Sales on Ooni.com during Memorial Day weekend:

1. Ooni Koda 16 Gas Powered Pizza Oven: $599
2. Ooni Karu 16 Multi-Fuel Pizza Oven: $799
3. Ooni Pizza Turning Peel: $60
4. Ooni Fyra 12 Wood Pellet Pizza Oven: $349
5. Ooni Karu 12G Multi-Fuel Pizza Oven: $399

Weber.com

BBQ enthusiasts fueled a 27% increase in sales for Weber over the long weekend, adding $260,000 in revenue over the holiday weekend. Known for their high-quality grills and accessories, Weber capitalized on the start of the summer grilling season, offering discounts on popular models.

Jackery.com

In the green energy sector, Jackery stood out with a 22% week-over-week increase in sales, adding $350,000 in revenue. Jackery’s products, such as solar generators and portable power stations, have gained popularity among outdoor enthusiasts and those preparing for emergencies, making the Memorial Day weekend an ideal time for promotions.

Top Products Driving Sales on Jackery.com during Memorial Day weekend:

1. Solar Generator 1000 v2: $1,299
2. Solar Generator 3000 Pro: $3,699
3. Explorer 1000 v2 Portable Power Station: $799
4. Solar Generator 2000 Plus: $3,099
5. Explorer 1000 Portable Power Station: $999

Tecovas.com

High-end boot maker Tecovas, known for their handcrafted cowboy boots, saw an impressive 80% increase in sales over the Memorial Day weekend, generating an additional $1.2 million in online sales for the company.

Top Products Driving Sales on Tecovas.com during Memorial Day weekend:

1. The Cartwright: $295
2. The Wyatt: $495
3. The Earl: $265
4. The Annie: $295
5. The Dean: $285

LandsEnd.com

Lands End, known for its classic American apparel and home goods, experienced a remarkable surge in transactions, generating an estimated $15 million in online sales over the Memorial Day weekend—a 72% increase compared to the previous week. The boost was likely driven by their extensive promotions on summer apparel and swimwear resulting in an additional $6.3 million in revenue for Lands End online.

AshleyFurniture.com

Furniture sales were particularly strong during the long weekend, with Ashley Furniture, a leading home furnishings retailer, seeing a 22% increase in sales. Their promotions on living room sets and outdoor furniture attracted many holiday shoppers looking to upgrade their homes for the summer season, resulting in an additional $2.1 million in business over the previous weekend’s performance.

Over 750 other e-commerce sites triggered our anomaly alert engine over the holiday weekend. Were your competitors among them? For a deeper dive into your competitors’ performance and top-selling products, book a demo.

Smosh, a brand synonymous with youthful energy and humor, has consistently captured the hearts of millions through its innovative content and engaging live shows. However, the impact of these live events stretches far beyond viewer engagement—they significantly boost merchandise sales, turning laughter into lucrative earnings.

In a striking example, data from Grips reveals how Smosh’s live events translate into extraordinary merchandise sales on smosh.com. During and following the live event “SMOSH THE SITCOM LIVE” on May 10, sales soared by an astounding 400% between May 10 and May 12, compared to the previous week. This event not only entertained but also opened the wallets of fans, contributing a net increase in revenue of $1.3 million over the three days. The popularity of the event led to the sell-out of the most sought-after items, prompting fans to post pleas to the creators to make more so they could purchase the coveted products.

Similarly, the “Anthony Is Dead: The Funeral Roast” event on December 9, 2023 also showed impressive results. Following this December live show, merchandise sales from December 9 through December 11 increased by 330% versus the week prior. The revenue impact from this surge in sales amounted to $1.1 million.

These numbers showcase a remarkable pattern: Smosh’s live events do more than just gather views; they create a shopping spree among their viewers. The timing of these shows often coincides with the release of themed merchandise, which might include limited edition items linked to the event’s content.

This dual thrill—entertainment paired with exclusive shopping opportunities—ensures that as viewers tune in to enjoy the unique content, they are also tempted to own a piece of the experience. Smosh has mastered the art of event-driven e-commerce, leveraging their popular live shows to drive significant spikes in merchandise sales. This strategy has proven to be a win-win, enhancing the viewer’s experience and substantially increasing the brand’s revenue.

As Smosh continues to innovate and entertain, the potential for future events to drive similar, if not greater, economic benefits remains promising. The marriage of live entertainment with strategic merchandise marketing stands as a powerful model for others in the industry to follow.

As Mother’s Day approaches, the floral industry is experiencing a remarkable surge in sales, and at Grips Intelligence, we’re at the forefront of unraveling the trends shaping this dynamic sector.

Our latest analysis delves into a comprehensive dataset comprising 11 prominent US floral sites, tracking daily revenue from July 19th, 2023, through May 5, 2024. The findings? A compelling narrative of consistent growth and opportunity.

For an unprecedented 27 consecutive days ending May 5th, US florists have witnessed a remarkable uptick in sales. Notably, sales on May 5th equated to an impressive 84% of the figures reported seven days before February 13th, traditionally the peak day for US flower sales online.

So, who are the frontrunners in this flourishing market? Our analysis reveals the top US retailers on May 5th, including industry giants such as 1800Flowers.com, FromYouFlowers.com, Bouqs.com, FTD.com and BloomNation.com. These market leaders are not merely selling flowers; they’re orchestrating a symphony of success in the digital landscape.

At Grips Intelligence, we don’t just observe trends; we equip businesses with the insights they need to thrive. Our platform offers unparalleled visibility into competitors’ daily performance, empowering businesses to anticipate market shifts, formulate effective strategies and emerge as leaders in their industry.

Learn more about how our real-time data can drive your success by scheduling a demo today.

Is there a correlation between YETI fans and retail revenue? For PC Richard & Son, this seems to be the case. The electronics and appliance giant has reportedly netted an extra $380K in sales this week, and all signs point to one of America’s favorite beverage containers.

In a spectacular 48-hour sale on April 22nd and 23rd on PCRichard.com, YETI products were snatched up at discounts reaching 40%, creating a buzz across Reddit boards and deal sites. The result? A cool 59% spike in online sales for PC Richard & Son compared to the previous week.

While the retailer has been hosting a Samsung Whole Household event since April 12th with up to 35% off on appliances and home theater equipment, the numbers tell a different story. The significant uptick in sales began only when the YETI promotion went live, hinting that savvy consumers are quick to jump on hot deals that send temperatures – and sales – soaring.

This remarkable response underscores the power of time-sensitive deals and the importance of having a finger on the pulse of consumer discussions online. For e-commerce professionals, this kind of data isn’t just nice to have – it’s essential for crafting campaigns that convert, stocking products that sell, and ultimately, pouring more into the glass of success.

Don’t let your strategy freeze up. Ensure you’re equipped with the insights to spot these trends and the agility to act on them with Grips Intelligence.

The US Masters, an event steeped in tradition, not only draws the eyes of golf enthusiasts around the globe but also leaves an indelible mark on e-commerce revenue. Despite limitations on advertising, several golf-related websites saw a significant boost in revenue following the tournament, according to data by Grips Intelligence. The top 5 sites shown here generated more than $2.6 million in excess revenue alone.

During the period from April 8 through April 15, aligning with the US Masters tournament, a pattern of increased revenue was observed across various online golf retailers. Callaway Golf led the charge with an impressive excess revenue increase of $614,524, marking a 32% jump compared to the preceding eight days. Close on its heels was TaylorMade Golf, which enjoyed a 36% surge, amounting to $560,192 in additional revenue. Not to be outdone, other key players in the market such as PGATourSuperstore and Carl’s Golfland each notched a 26% rise, translating into significant financial gains.

The outlier, Malbon Golf, swung an astounding 121% increase in revenue, indicating that niche markets and specific brand alignments can greatly benefit from the halo effect of major sporting events. It is evidence like this that underscores the importance of having real-time insights into market shifts and competitor performance.

This data is a goldmine for e-commerce managers, directors and analysts. By understanding how major events influence consumer behavior, businesses can tailor their marketing strategies, stock the right products, and ultimately, stay a stroke ahead in the competitive world of e-commerce.

Warby Parker, the beloved eyewear brand known for its stylish frames and innovative approach to vision, experienced an extraordinary sales phenomenon on April 8th. As North Americans gazed skyward to witness the celestial dance of the solar eclipse, Warbyparker.com sales soared to new heights, reaching a remarkable $2.6 million in a single day. This surge in sales surpassed their 2024 Monday average by an impressive 117%, equivalent to a staggering $1.4 million increase.

The confluence of celestial events and consumer behavior proved to be a winning combination for Warby Parker. While eclipses are known to captivate the collective imagination, their impact on commerce is not often as pronounced. However, on this particular day, the allure of the cosmic spectacle seemed to translate into a surge of consumer spending.

Warby Parker’s ability to capitalize on this unique moment underscores not only their brand’s popularity but also their agility in responding to shifting market dynamics. By aligning their brand with a contextually relevant moment of cosmic significance, Warby Parker not only boosted sales but also solidified their position as a brand in tune with the zeitgeist.

Keep your eyes peeled for more celestial-inspired success stories.

Lilly Pulitzer’s online revenue on April 3rd and 4th received an unexpected 66% uplift, all due to a cleverly executed email campaign that whispered the news of a surprise sale into the inboxes of eager customers. This strategic leak sparked a shopping spree among the brand’s aficionados, who couldn’t wait to indulge in the promised discounts on LillyPulitzer.com. As a result, the days leading up to the official sale saw a significant rise in transactions, generating a $330,000 revenue windfall above the forecasted figures. This masterful blend of secrecy and marketing know-how underscores the power of anticipation and exclusivity in driving consumer behavior — even before the actual event takes place.

Petsmart.com unleashed an extraordinary surge in sales on April 2nd, thanks to the commencement of a special bonus points event for members of their esteemed Treats Rewards program. As the day unfolded, sales leapt by an impressive 67%, bringing in an additional $1 million compared to the previous Tuesday, for a daily total nearing $2.5 million.

This windfall is attributed to the company’s strategic engagement of their loyal customer base through the Treats Rewards program. Known for its savvy approach to incentivizing shoppers, the program entices pet owners to earn and redeem points on a vast array of products and services. The start of this special bonus points sale proved to be a particularly effective promotion, resonating deeply with consumers who relish the opportunity to earn extra rewards while pampering their pets. As Petsmart continues to navigate the e-commerce waters with such targeted promotions, they exemplify how a well-structured loyalty program can lead to remarkable outcomes and cultivate enduring customer relationships.

Grips reports on the daily, weekly and monthly e-commerce sales for tens of thousands of domains. Book a demo today and we’ll give you a sneak peak into your comp set.

See fast-movers from:

November 2023 – March 2024