Fast movers: July – September ’24

Grips will report the fastest movers in the e-commerce space alerting you which sites are raking in sales so you can stay competitive. With Grips, e-commerce leaders can measure, in real-time, the success of their competitors’ promotional activities, empowering them to make data-driven decisions about how to respond (or not).

Be sure to follow Grips on LinkedIn to be the first to know when we share something new!

Apple’s iPhone 16 launch didn’t break the internet, but it boosted significant revenues for accessory makers and refurbished electronics platforms in a way few product releases can. Between September 9 and 15, as pre-orders for the iPhone 16 began, Apple itself saw a remarkable 50% boost in online revenue, amounting to an additional $341.5 million over the course of the week. However, this halo effect also extended beyond Apple to third-party accessory sites and refurbished electronics marketplaces, resulting in millions in excess sales.

Mobile Accessory Sites: Riding the Wave of Apple’s Success

During the week of the iPhone 16 launch, at least 19 mobile accessory sites triggered our anomaly alert. These alerts notify clients when a given domains generated sales in excess of our expectations. Combined, the 19 domains generated $6.2 million in excess revenue during the launch week. For some brands, this meant triple-digit percentage growth above expected sales levels.

• Otterbox.com: One of the biggest winners, with an extra $1.4 million in revenue, representing a 137% increase.
• Speckproducts.com and Tech21.com: Both saw major revenue surges of 266% and 301%, respectively.
• Magbak.com: This domain enjoyed the most significant percentage boost with a 357% increase in revenue, totalling over $601,000.
• Loopycases.com: Another standout performer with a 303% increase over expectations, raking in nearly $71,000.

Even smaller players like Case-mate.com and Nomadgoods.com enjoyed notable revenue boosts of 226% and 205%, respectively, showing that the accessory market as a whole capitalized on the new iPhone buzz.

Refurbished Electronics Platforms: A Beneficiary of Apple’s Product Cycle

Refurbished electronics platforms in Germany also caught our eye after posting substantial lifts in revenue, thanks to both trade-ins and an uptick in demand for lower-cost options following the iPhone 16 announcement. These sites collectively generated $1.4 million in additional revenue during the week.

• Refurbed.at led this segment with $522,000 in surplus sales, a 57% increase over expectations.
• Backmarket.de: With a 66% boost in revenue, this platform brought in $218,000 in excess sales.
• Asgoodasnew.de and Rebuy.de also saw healthy increases, benefiting from trade-ins and the desire for more affordable electronic upgrades, especially in the wake of Apple’s high-end product launch.

Understanding the Market Ripple Effect

Apple’s latest iPhone launch brings improvements like the new A18 chip, the 48MP Fusion camera, and Camera Control for more intuitive use of its powerful photography features​. This technological leap naturally creates demand for accessories that enhance and protect the iPhone 16’s capabilities, from MagSafe cases to rugged protection. These demands reverberate across the global mobile accessories market, as seen with sites like UrbanArmorGear.com and Caudabe.com, which experienced a 190% and an eye-popping 636% increase in revenue, respectively.

For refurbished electronics platforms, the iPhone 16 launch is a catalyst for consumers seeking to sell their old phones or purchase refurbished models. With increasing awareness around sustainability and eco-friendly tech solutions, platforms like Refurbed.at and Backmarket.de are well-positioned to benefit from Apple’s product cycle.

A Win-Win for Brands Aligned with Apple

Brands and platforms that align their product strategies with Apple’s annual release schedule consistently enjoy windfalls during launch periods. The iPhone 16 is no exception, as third-party retailers experienced significant lifts in revenue and transaction volumes.

Whether you’re selling fashion, home goods, electronics, or even beauty products, aligning your product launches, marketing campaigns, or promotions with larger market events can help drive traffic and sales. The key is being proactive and agile enough to seize these moments when they arise.

Grips Intelligence enables companies across all e-commerce sectors to track real-time transactional insights, helping you anticipate trends, identify opportunities and capture market shifts. Whether you’re looking to monitor competitors, optimize your product offerings, or simply stay ahead of demand spikes, Grips provides the data-driven intelligence needed to take your business to the next level.

Book a demo today to discover how Grips can help you turn actionable insights into business growth, no matter what industry you’re in.

As the retail landscape continues to evolve, several brands have capitalized on key trends and strategic launches to drive impressive sales growth over the past two weeks. From the fashion-forward Western-inspired collections at Christian Louboutin, to tech launches from DJI and GoPro, and even Peloton’s strength training innovations, brands are finding unique ways to engage consumers. In this post, we highlight the top fast movers across fashion, lifestyle, and electronics, breaking down how these companies are leveraging everything from viral moments to product innovation to capture market share. Dive into the details behind these surges and what it could mean for each brand moving forward.

Fashion & Apparel:

Converse.com: Converse experienced a successful end-of-summer sale, with revenues on Converse.com totaling $10.4 million between August 28th and September 3rd, a 30% increase compared to the previous four week average. This strong performance follows a recent return to growth for the brand, highlighted by a 9% year-over-year sales increase in July. After a period of flat or declining revenues earlier in the year, Converse’s momentum has been rejuvenated, with cultural relevance playing a role. Kamala Harris, the Democratic presidential nominee known for frequently wearing Converse, has inspired many of her supporters to adopt the footwear as a subtle political statement. This combination of cultural resonance and a well-executed promotional strategy contributed to the brand’s impressive end-of-summer sale success.

ChristianLouboutin.com: Christian Louboutin’s red-bottom shoes have been trending recently, thanks to both their innovative Western-inspired collection and notable appearances at high-profile events. The fusion of luxury red-bottoms with cowboy boots, along with viral moments like Real Housewives of New York star Brynn Whitfield’s shoe snafu at the US Open, has sparked significant attention on social media​. This buzz translated into tangible results, as sales on ChristianLouboutin.com for the week ending September 8th were 39% above average, reaching $1.9 million. 

BeyondYoga.com: Beyond Yoga experienced a highly successful Labor Day weekend sale, with revenues on BeyondYoga.com totaling $1.2 million between August 30th and September 2nd. This represents a 137% increase compared to the previous four-week average. According to Grips, the average transaction on the site amounted to $196, reflecting the brand’s premium positioning. Notably, this surge indicates strong consumer engagement and effective marketing strategies during promotional periods. The strong performance continues a broader trend for Beyond Yoga, as Q2 sales were up 11% year-over-year.

Lifestyle:

OnePeloton.com: Peloton experienced a significant surge in sales on September 3rd, reaching $1.1 million on OnePeloton.com, which is 53% higher than average for a typical Thursday and the first time daily revenues exceeded $1 million since January. This spike in sales coincided with the launch of their new Strength+ app, a dedicated strength training platform designed for gym workouts. The app, still in its beta phase, offers customizable strength programs, instructional videos, and progress tracking, aiming to make strength training more accessible both at home and in gyms.

Despite the initial boost in sales, the excitement was short-lived, as revenues returned to near normal levels immediately afterward, with sales from the 4th through the 8th not exceeding 8% above average. The brief spike suggests that while the new product launch generated immediate interest, it may not have sustained long-term momentum beyond its initial release. Peloton’s online sales were down 13% YoY for the 12 month period ending July 2024, according to Grips.

TissotWatches.com: Tissot has seen remarkable success following the launch of new additions to its popular PRX line on September 5th. The updated PRX Powermatic 80 models, which include innovative designs like forged carbon and gradient dials, have generated significant excitement among watch enthusiasts. As a result, sales on TissotWatches.com surged to over $500K per day starting on the launch day, maintaining this elevated level through at least September 8th. Between the 5th and 8th, online sales were 31% higher than average, showcasing the strong demand for the new models. This performance builds on Tissot’s strong online sales trajectory since May, with year-over-year revenues in positive territory and a 20% increase in Q2. The Average Order Value on Tissotwatches.com is $520, underscoring the brand’s premium appeal​

ShaneCo.com: Shane Co experienced an unexpected spike in sales on Sunday, September 8, which coincided with the first Sunday of the NFL season. Revenues on ShaneCo.com reached an estimated $368K, a 33% increase compared to the average Sunday over the previous four weeks. While there were no notable sales or product launches that day, the surge was triggered after Shane Co sent out an email promoting customized jewelry inspired by NFL team colors, appealing to the growing female football fanbase. Coincidence? This is the second NFL season since Taylor Swift began dating Kansas City Chiefs player Travis Kelce, a relationship that has contributed to the rise in female NFL fandom. Shane Co won’t be alone in capitalizing on this trend, using football season as an opportunity to drive sales for new female fans.​

Electronics: 

DJI.com: DJI’s recent launch of the Neo drone, marketed as a “palm-size drone for vlogs,” has proven to be a major hit with content creators, vloggers and social media influencers seeking a portable, high-quality tool for on-the-go footage. Grips reveals that revenue on DJI.com surged to its highest point in over a year on September 5th, with $4.5 million in sales—a 160% increase compared to the Thursday average over the previous four weeks. This momentum continued from the 6th through the 8th, with sales remaining at least 60% higher than average, underscoring the strong demand for the new drone.

GoPro.com: GoPro’s launch of the HERO13 Black and the new HERO on September 4th, 2024, drove a significant spike in sales on GoPro.com, with revenues hitting $1.6 million—188% higher than average. Sales continued strong on September 5th, with $1.2 million, or 125% above normal. However, despite these numbers, the overall excitement surrounding this launch was more subdued compared to the HERO12 Black launch last year, which generated $1.9 million on its first day.

Over the past year, sales on GoPro.com dropped by 16%, with a steeper 24% decline in Q2 2024. This suggests that consumers may be losing interest in the brand, potentially due to incremental updates that may not be seen as groundbreaking enough to reignite demand. While the HERO13 Black offers some attractive features like improved battery life and new lens mods, these may not have been sufficient to overcome the declining interest in action cameras​.

Bang-Olufsen.com: Bang & Olufsen’s release of the Beoplay H100 on September 3rd sparked a significant surge in sales, with revenues on Bang-Olufsen.com soaring to $307,000—190% higher than the previous four-week average. The new headphones, retailing for $2,199, are the brand’s most advanced and luxurious offering to date. Available initially in a single color, Sunset Apricot, with other colors available for pre-order, the headphones cater to high-end consumers seeking premium sound quality and design.

This strong launch marks the highest sales on the site in over a year, with continued elevated performance. Sales on September 4th and 5th remained 65% above average, and from the 6th to the 8th, they hovered 35% above normal levels. The Beoplay H100s are available exclusively online and via select Bang Olufsen stores, and with new colors hitting the market in a few weeks, sales could remain elevated and even post a second spike later in the month.

Unlock Competitive Insights Today

Want to know how your competitors are performing day by day? Get real-time insights into their daily revenue, trends, and more with Grips. Stay ahead of the competition by booking a demo today and see how data from over 60,000 sites can help you react faster and make informed decisions for your business. Book your demo now and get a closer look at the e-commerce landscape!

From fashion to electronics, several brands made significant waves, driving impressive revenue spikes through strategic promotions and product launches. These five examples are just a snapshot of over 800 fast-movers identified for the week ending August 25th. Dive into the details to uncover what set these brands apart and how you can apply these insights to your own strategy.

Lifestyle:
Ridge.com: Ridge saw e-commerce sales spike on August 21st after starting a variation of their Summer Sweepstakes promotion touting discounts up to 30% off items plus four entries into their sweepstakes for every dollar spent. The sweepstakes, which will award the winner with a Hennessey Velociraptor or a gold-plated Tesla Cybertruck, began on August 1st and featured various bonus offers, but revenues for Ridge.com reached their highest levels of 2024 on August 22nd when sales reached $309K in a single day.

Grips reports SKU-level sales for Ridge.com and found that 30% of revenues come from their customizable wallets. Out of nearly 170 wallet configurations tracked by Grips, the best seller is the Carbon Fiber design. Another 30% of Ridge sales come from their Frequent Flyer kits with customers opting for the olive carry-on the most. Sales of Daily Driver Kits, consisting of a bundle of a wallet and keycase, account for another 26% of online revenue. Consumers have a slight preference for the magsafe carbon fiber configuration out of over 100 different options tracked by Grips.  

Fashion:
A-Ma-Maniere.com: A significant sales spike was observed at A Ma Manière on August 20, with daily revenue reaching an impressive $253K, 2800% higher than average and their best single day in over a year. This surge correlates with the launch of the new “while you were sleeping” collaboration with Nike and sold exclusively on A-Ma-Maniere.com. Notably, this event not only impacted the day of the release but also resulted in continued elevated sales on August 21st, where revenue hit $112, reflecting sustained interest and possible restocks or late purchases.

Sales were also notably higher on August 13th, when the new line was first unveiled. The line includes six different shoes, each of which has its own release date, so keep your eyes on this site over the coming weeks. 

Beauty:
NIRAskin.com: NIRA, makers of at-home laser hair removal devices and accessories celebrated their 5th anniversary on August 15th and celebrated by offering shoppers 30% off sitewide. Sales immediately took off surpassing Black Friday in the days that followed. During the six day promotion, sales reached $1.3 million, an increase of 360% versus the same period the week prior. Even after the discount ended, sales kept pouring. In fact, August 21nd and 22nd ranked as the fourth and 13th best days of the past year. It’s estimated that the promotion and the resulting boost in transactions resulted in a boost in revenues of at least $1.3 million for NIRA.

Sports:
WahooFitness.com: Wahoo is finding success with a new 48 hour flash sale with the bike enthusiast site offering discounts on many of their top products. On July 22nd, they launched their first flash sale and revenues climbed 50% higher than average. When the second 48 hour flash sale was held on August 19th and 20th, sales jumped 63%. (Important to note is that the average includes the first flash sale revenue.) Combined the two flash sales have resulted in an impressive boost in revenue of over $635K making the flash sale a great way to stand apart from competitors’ end of season promotions. 

Electronics:
BowersWilkins.com: Bowers & Wilkins released two new wireless earbuds, the Pi8 and the Pi6 driving sales to their highest level in over a year. On August 21th, the day of the release, online sales rose to $209K, nearly double the average for a Wednesday. Sales remained above average through the weekend resulting in a revenue boost of $230K in the first five days since launch.

Here are three bonus sites for those following the Fashion & Accessories industry, all of which posted strong gains in revenues the week ending August 25th:

TheReformation.com: The twice annual Reformation sale officially began on August 16th with items discounted 30% off. And shoppers rushed to the site to take advantage of the deals before highly-sought pieces ran out. Clearly, there was more than enough to go around because on the 21st, Reformation upped their discount to 50% driving even more traffic and revenue for the sustainable brand. More specifically, revenues shot up 120% higher than average on the first day of the sale (August 16) and on the 21st, revenues jumped another 31% representing a total increase of 139% above average. In the first week of the sale, online revenues were $2.9 million higher than average. 

Wrangler.com: Don’t tell Beyonce or Levi’s, but Wrangler is seeing a bit of a comeback. Following solid year-over-year growth in revenue in June and July, Grips reports that revenues on Wrangler.com have been steadily increasing during the back-to-school season as well with the site posting their highest single day in online sales since Cyber Tuesday last week. On August 22nd, revenues reached $267K, 15% higher than the previous four week average and 46% higher than the 2024 YTD average. That performance coincided with a sale on retro jeans offering two pairs for $99. In July, the average order value on Wrangler.com was $109, up from $92 a year ago.   

Vinted.com: Back-to-school season has been very good for secondhand marketplace Vinted.com, with sales steadily rising throughout July and August. In fact, the week ending August 23 was the best week of the past year for the site with daily revenues nearly reaching and sometimes surpassing $500,000. That’s 39% higher than their previous 365 day average. 

These latest numbers are on top of an already good 2024. Grips reports that Vinted.com revenues were up 98% during the first half of the year with sessions, conversion rates and average order values all growing. In July 2024, Vinted posted an average order value of $108, up from $87 a year earlier

Online sales among top furniture retailers have been on the rise for the past three weeks, with several sites surpassing Grips’ expectations over the past weekend. Although Labor Day is still two weeks away, many furniture and mattress retailers are already rolling out their seasonal promotions—whether branded as “Labor Day sales” or something else entirely.

One standout performer was LoveSac.com, which saw a remarkable 35% increase in sales from August 16-18. That spike coincided with a weekend sale which promised shoppers up to 30% savings. Overall, the spike in sales resulted in an impressive $762K increase in revenue to Lovesac’s online revenue. 

Lovesac.com daily revenue numbers Sunday May 19 – Sunday August 18, 2024

SleepNumber.com followed closely with a 24% boost in sales, translating to an additional $852K in revenue over the weekend. Sunday marked the (supposed) end of Sleep Number’s “biggest sale of the year,” which they’ve been promoting since August 5th. But, interestingly, the company sent out emails on the 19th still promoting the sale. 

Email sent by SleepNumber.com on August 19, 2024 a day after the supposed end of the “Biggest Sale of the Year”

RaymoreFlanigan.com and MyBobs.com were two other growing sites. Each experienced a 22% uptick in revenues over the weekend, resulting in $845K and $1.1 million in additional sales, respectively.

Even smaller gains made an impact: RoomsToGo.com, for instance, enjoyed a 13% increase, adding $570K to its sales, while EthanAllen.com saw a 12% rise, contributing an extra $113K to its weekend revenue.

While these sites are getting an early start on seasonal furniture sales, others seem to be biding their time. Article.com, RoomandBoard.com, Casper.com, HelixSleep.com, Perigold.com, and more maintained typical revenue levels over the weekend. We’ll be watching closely to see when they decide to jump into the fray.

Staying ahead of your competitors is crucial. With real-time insights into their performance, you can make informed decisions to protect your market share. Grips gives you the data you need to strategically plan your promotions, ensuring you launch at the optimal time for maximum return.

This week, several e-commerce giants have made headlines with impressive sales performances, driven by strategic promotions and timely product launches. Here’s a closer look at the standout retailers and what’s contributing to their recent success.

Levi.com: The Impact of a Warehouse Sale

On August 12, Levi’s kicked off its latest Warehouse Sale, requiring shoppers to enter a valid email address before accessing discounts of up to 75%. This strategy has proven effective in driving engagement and sales. From August 12 through 15, Levi.com saw a remarkable 67% increase in online revenues, translating to a revenue boost of over $5 million in just the first four days of the promotion.

Levi’s approach leverages exclusivity and substantial discounts to attract a high volume of traffic. By requiring email registration, Levi’s not only captures valuable customer data but also ensures a steady stream of potential repeat customers. This tactic has paid off, contributing to a significant surge in sales and a strong start to what is expected to be a successful week-long promotion.

AE.com: Back-to-School Boost

American Eagle and Aerie have experienced a notable uptick in sales as the back-to-school season ramps up. On August 11, just before the school year began in many parts of the US, AE.com hit a seasonal high with $2.3 million in sales for the day, a 45% increase over average daily revenue. Overall, the back-to-school season has brought an estimated revenue boost of $3.9 million to AE.com.

American Eagle and Aerie have effectively capitalized on the back-to-school shopping rush by offering a range of appealing products and promotions. Their ability to capture consumer interest during this peak shopping period underscores the importance of timely and targeted marketing strategies. As schools reopen, the demand for trendy and affordable fashion items continues to drive strong sales.

DolceGabbana.com: Fragrance Launch Success

Dolce & Gabbana’s launch of their new dog fragrance, Fefé, on August 6 has been a hit among consumers. In the 10 days following the launch, online sales increased by 54%, resulting in an additional $1 million+ in direct-to-consumer revenue for the luxury brand. The successful launch highlights Dolce & Gabbana’s ability to innovate and attract attention with unique product offerings.

The introduction of Fefé aligns with a growing trend in the luxury market towards pet-related products, reflecting both consumer interest in high-end pet accessories and Dolce & Gabbana’s strategic expansion into new product categories. This successful launch demonstrates the brand’s continued ability to captivate its audience and generate significant revenue through well-executed product launches.

Kith.com: Marvel Collaboration Delivers Record Sales

Kith’s release of their 85th anniversary Marvel collection on August 8 has led to record-breaking sales. The launch resulted in $764K in online sales on the day of the release, surpassing their previous best day (December 8) by 39%. The estimated one-day revenue boost was around $520K, driven by the high demand and sell-outs across the site.

The collaboration with Marvel, a highly popular and nostalgic brand, has proven to be a significant draw for Kith’s customers. The success of this limited-edition collection underscores the power of strategic partnerships and exclusive releases in driving consumer excitement and sales. Kith’s ability to leverage the Marvel brand for their anniversary collection has delivered exceptional results and solidified their position in the competitive streetwear market.

FarmRio.com: Escalating Summer Sale Success

Farm Rio has been ramping up its Summer Sale since July 19, but the most significant boost came when discounts were increased to 50% on August 5 and then to 70% on August 13. Each increment in discount led to a noticeable rise in sales. On August 13, the site saw revenues nearly double compared to an average Tuesday, resulting in an additional $200K in sales for the day.

The tiered discount strategy has proven effective in maintaining consumer interest and driving sales throughout the summer. By progressively increasing discounts, Farm Rio has managed to keep shoppers engaged and motivated to purchase, contributing to a strong performance in their summer sale.

Additional Highlights

Our anomaly alerts identified over 750 sites with significant sales movements this week, including Temu.com, JomaShop.com, and Vinted.com. These sites have also experienced notable changes in their sales patterns, driven by various factors such as promotional events, new product introductions, and strategic marketing efforts.

If you’re interested in exploring specific sites or learning more about current e-commerce trends, feel free to reach out. We’ll continue to track and analyze the evolving e-commerce landscape, providing you with the latest insights and updates.

This week, several e-commerce sites have made headlines with notable sales increases, fueled by a combination of global events and seasonal trends. Here’s a closer look at the top performers and what’s driving their recent success.

Wayfair.com has been making waves with its “Black Friday in July” event, which ran from July 26th to 29th. The promotion resulted in a significant 23% increase in sales compared to average levels, with the site generating an impressive $27 million in additional revenue over these four days. This surge comes as Wayfair continues to capitalize on the popularity of mid-year sales, drawing in shoppers eager for early holiday deals and summer home upgrades. The timing also aligns with the peak of home renovation season, which has historically seen increased consumer activity.

PeterMillar.com has seen a substantial boost in sales with its end-of-season sale, offering discounts of 30% to 50% since July 9th. Over this period, the site achieved $7.3 million in sales, a 69% increase from the previous month. The summer heat wave has not dampened consumer enthusiasm for golf apparel, as many golfers seek to update their gear before the season ends. This surge in sales reflects both the effectiveness of seasonal promotions and the brand’s strong position in the premium golf market, where consumers are willing to invest in high-quality gear even at discounted prices. Other golf sites, includingtaylormadegolf.com and carlsgolfland.com among others also triggered our alert this week.

Jansport.com has been experiencing a remarkable increase in sales as the back-to-school season ramps up. Between July 16th and 31st, the site’s sales reached $1.96 million, marking a 63% increase compared to earlier in the month and a staggering 196% rise from the latter half of June. This dramatic uptick underscores the intense demand for school supplies as families prepare for the new academic year. Jansport’s reputation for durable, stylish backpacks has positioned it well to benefit from the back-to-school shopping rush, which often sees heightened consumer spending on essential items. On a related note, Herschel.com also caught our eye this week for a similar surge in sales.

Speedo.com has enjoyed a notable sales boost, with revenues rising 34% above average since the start of the Olympics. The site generated an additional $210K in less than a week, reflecting the heightened visibility and consumer interest driven by Olympic athletes wearing Speedo gear. The Olympics not only increase global viewership of the brand but also inspire consumers to purchase performance swimwear. Speedo’s strategic marketing and athlete endorsements have capitalized on the heightened excitement surrounding the games, leading to a significant boost in sales.

GodisDope.com has experienced a dramatic sales surge following the launch of a Kamala Harris-themed shirt and hoodie featuring the slogan “say it to my face.” Sales on July 31st, the day the merchandise went live, skyrocketed by 551% above average, with nearly $238K generated in a single day. This surge illustrates the power of political events and timely merchandise in driving consumer interest. The combination of a high-profile political figure and a provocative design has resonated strongly with shoppers, leading to exceptional sales performance.

In addition to these highlights, our anomaly alerts have identified over 650 sites with significant sales movements this week, including JossandMain.com, Herschel.com, and Bissell.com. These sites are also experiencing noteworthy changes in their sales patterns, influenced by a variety of factors such as seasonal promotions, new product launches, and targeted marketing campaigns.

For a deeper dive into specific sites or to explore more about the current e-commerce trends, book a demo with us.

The Back-to-School Boom: How Key Retailers Are Cashing In

As the back-to-school season approaches, students and parents alike are gearing up for the return to classrooms and campuses. This seasonal shift is having a notable impact on online shopping trends, with several retailers experiencing significant sales boosts. Here’s a closer look at some of the companies that are benefiting from this annual shopping spree, and what might be driving their success.

PB Teen: A Surge in Dorm Furnishings

PB Teen, the popular home and dorm furnishings retailer, is seeing a remarkable uptick in sales as students prepare for campus life. Between Monday, July 22nd, and Wednesday, July 24th, PB Teen’s sales soared by 45% above average, bringing in an impressive additional $1.55 million. This surge can be attributed to the comprehensive range of products they offer, from stylish bedding to functional study furniture, all tailored to meet the needs of teens and young adults. The brand’s effective marketing campaigns and attractive discounts have also played a crucial role in driving this spike in sales.

Famous Footwear: Stepping Up for School

Famous Footwear is also riding the back-to-school wave, with online sales increasing steadily over the past two weeks. From July 22nd to July 24th, the company saw a 25% rise in revenues, translating to nearly $450,000 in additional sales. This growth is likely driven by the seasonal demand for new shoes as students and parents prioritize footwear purchases for the new school year. Famous Footwear’s extensive selection of trendy and comfortable shoes, combined with back-to-school promotions, has made it a go-to destination for shoppers.

Skullcandy: Sounding Off with New Launches

Skullcandy has amplified its sales with the release of the new Dime Evo earbuds on July 17th. These innovative earbuds, which can attach to various items like backpacks and keyrings, have captured the attention of tech-savvy students. The launch resulted in a staggering 142% increase in online revenues within the first week, generating nearly $700,000 in excess sales compared to the previous week. The successful launch can be attributed to Skullcandy’s strategic marketing efforts and the appeal of their new, versatile product to a young, mobile audience.

Puffco: Riding the High of New Products

Puffco, a leading brand in the premium vaporizer market, experienced a dramatic sales increase with the early access launch of the New Peak on July 23rd. Sales were 2.5 times higher than the previous Tuesday, with the site generating $237,000 in just two days, marking a $135,000 increase from the week before. This surge highlights the strong demand for innovative vaping products and the effectiveness of Puffco’s marketing strategy, which included creating anticipation through early access for loyal customers.

Ooni: Cooking Up Success with Promotions

Ooni, known for its viral backyard pizza ovens, launched the Great Outdoors Summer giveaway on July 23rd, which significantly boosted sales. Following weeks of declining sales, the promotional event led to a 45% increase on the launch day, resulting in almost $170,000 in additional revenue. The giveaway, supported by social media and email marketing, successfully engaged Ooni’s customer base, prompting many to purchase accessories despite the chance to win. This strategy showcases the power of interactive and engaging promotions in driving sales.

Monitoring the Surge

Over 750 sites triggered our anomaly alert in the last week, indicating a widespread surge in online shopping activity. Among these were popular retailers like Aeropostale.com and Vons.com. If you’re interested in a deeper understanding of last week’s trends and how they might impact your business, feel free to get in touch.

Beyond Amazon: Spotlight on E-commerce Stars During Prime Week

Prime Week has once again proven to be a blockbuster event, with Amazon rightfully soaking up much of the spotlight. This year, sales on Amazon.com on July 16 and 17 surpassed Black Friday and Cyber Monday by 10%, marking the best two days of the last year. However, it’s not just Amazon that’s basking in the sales glory. Grips reports that over 1,300 e-commerce sites triggered anomaly alerts this week, indicating significant spikes in revenue. Here’s a closer look at some of the standout performers across various categories.

Home

• BollandBranch.com: From July 15-17, BollandBranch.com saw an astounding 143% increase in revenue above their average. This surge can be attributed to their Annual Summer Event, which offered 20% off sitewide, as well as up to 40% off select styles and bundles. Customers also enjoyed free bath towels with purchases over $499, making their luxurious organic cotton bedding and home goods even more attractive.
• Frontgate.com: This site experienced a 116% surge in revenue on July 16-17. Frontgate, a premium retailer of home furnishings and décor, capitalized on Prime Week by offering significant discounts across a wide range of outdoor furniture and seasonal décor items, driving traffic and sales through their targeted promotions.
• PBTeen.com: With a 28% increase from July 15-17, PBTeen.com also saw impressive gains as college kids head off (or back) to campus. Catering to the teenage demographic with stylish and functional furniture, bedding, and accessories, PBTeen’s targeted promotions during Prime Week resonated well with their audience.

Electronics

• iRobot.com: iRobot’s revenue soared by 188% above average on July 16-17. As a leading brand in robotic vacuum cleaners, iRobot attracted significant attention with discounts on popular models like the Roomba, appealing to consumers looking to upgrade their home cleaning tech. Their strategic pricing and bundle offers were key drivers behind this spike.
• BlueAir.com: This site enjoyed a 126% increase on July 16-17. BlueAir, known for their high-performance air purifiers, benefited from heightened awareness around indoor air quality, coupled with attractive Prime Week deals. Promotions on their top-selling models played a significant role in their revenue boost.
• Bissell.com: Seeing a 123% rise on July 16-17, Bissell, a household name in floor care products, drove sales through promotions on their versatile range of vacuum cleaners and carpet cleaners. Their Prime Week deals were especially attractive to both new customers and loyal users looking to upgrade.

Health/Beauty

• LifeProFitness.com: With an impressive 302% jump from July 13-17, LifeProFitness.com led the health and beauty category. Specializing in fitness equipment like vibration plates and massage guns, LifePro Fitness tapped into the growing home fitness trend, amplified by Prime Week discounts and special bundle offers.
• Beachweaver.com: Experiencing a 123% increase from July 15-17, Beachweaver.com, known for its innovative hair styling tools, successfully engaged beauty enthusiasts with deals on their popular curling irons and hair care products.
• OralB.com: This site saw a 98% rise on July 16-17. Oral-B, a leader in dental care, attracted consumers with discounts on their electric toothbrushes and dental hygiene products, making the most of Prime Week’s heightened consumer interest.

Apparel

• OriginalPenguin.com: On July 10-11, OriginalPenguin.com saw a 221% increase in revenue. This American clothing brand, famous for its classic and stylish menswear, benefited from early Prime Week promotions, drawing fashion-conscious shoppers looking for great deals.
• MarineLayer.com: With an 81% rise from July 12-17, MarineLayer.com, known for its soft, casual apparel, resonated with consumers seeking comfortable and stylish clothing options, enhanced by timely Prime Week offers.
• Nordstrom.com: This site enjoyed a 73% increase from July 15-17. As a leading fashion retailer, Nordstrom capitalized on the shopping surge with strategic discounts across a wide range of luxury and everyday apparel and accessories.

Travel

• Jansport: From July 15-17, Jansport saw a 104% rise in revenue. Renowned for their durable backpacks and travel gear, Jansport attracted students and travelers gearing up for the upcoming school year and summer adventures, with attractive Prime Week deals.
• Monos.com: This site experienced a 90% increase on July 16-17. Monos, a premium luggage brand, appealed to travel enthusiasts looking to invest in high-quality, stylish travel gear, driven by special offers during Prime Week.
• Briggs-Riley.com: Also seeing a 90% rise on July 16-17, Briggs & Riley, known for its durable and innovative luggage, drew in consumers with promotions on their stylish travel essentials.

Notable Mentions

Other noteworthy sites that caught our eye this Prime Week include Dyson.com, HydroFlask.com, and GracoBaby.com. Each of these brands saw significant revenue spikes, demonstrating the broad impact of Prime Week across various retail sectors.

Want to learn more about one of these sites or curious about a site we didn’t mention? Book a demo with us today and we’ll give you a closer look!

As Hurricane Beryl swept through, certain e-commerce sites saw a significant uptick in sales, driven by both the storm and strategic marketing efforts. Here’s a detailed analysis of some of the fast movers for the week ending July 11, 2024.

Jackery.com and Ecoflow.com: Riding the Storm Surge

Hurricane Beryl made landfall in Texas on July 8th, creating a surge in demand for backup energy solutions. Both Jackery and Ecoflow capitalized on this need, resulting in impressive sales boosts.

• Jackery.com: Known for its reliable portable power stations, Jackery experienced a 71% increase in sales between July 8th and 11th versus the previous week. This surge translated into an estimated revenue boost of $1.2 million over the four-day period.
• Ecoflow.com: Similarly, Ecoflow, a competitor in the backup energy market, saw a 24% increase in sales week-over-week. Their four-day revenue boost was estimated at $1.1 million, highlighting the significant impact of the storm on consumer behavior.

Brahmin.com: Outlet Day Sale Success

Brahmin, a luxury handbag retailer, launched its five-day Outlet Day sale on July 10th. The sale was a major success, driving a dramatic rise in sales.

• Sales Tripling Overnight: On the first day of the sale, July 10th, sales more than tripled overnight to $369K, and by the next day, they had increased further to $672K. The estimated revenue boost after the first two days of the sale was $800K.

GetQuip.com: A New Product Launch Triumph

Quip, a brand known for its sleek dental care products, introduced its first oscillating brush, the quip 360, on July 10th. This launch significantly boosted sales.

• Quadrupling Sales: The launch day saw sales quadruple compared to the previous week, resulting in an estimated revenue boost of $427K over two days. This marks the best single day of sales for Quip in nearly a year, showcasing the effectiveness of new product launches in driving consumer interest.

NinjaKitchen.com: Introducing the Ninja SLUSHi

Following the success of the Ninja CREAMi, NinjaKitchen launched the Ninja SLUSHi on July 11th. Despite the relatively late-season debut, the product was well-received.

• Sales Jumping 52%: The launch led to a 52% increase in sales compared to the previous Thursday, with an estimated one-day revenue boost of $158K. This made it Ninja’s best sales day since December, illustrating the brand’s strong market presence.

Yeti.com: New Colors Captivate Shoppers

Yeti, known for its durable coolers and drinkware, introduced two new colors, Key Lime and Wild Vine, sparking a significant sales increase.

• 57% Sales Increase: The introduction of the new colors resulted in a 57% week-over-week sales jump on the launch day. The estimated one-day revenue boost was $310K, indicating that fresh product variations can effectively drive consumer engagement.

Additional Anomalies: PBTeen.com and Motorola.com

Beyond these highlighted retailers, over 800 sites triggered our anomaly alert in the past week. Notable mentions including PBTeen.com and Motorola.com. For detailed and actionable intelligence on your competitors, book a demo with Grips Intelligence today.

Grips reports on the daily, weekly and monthly e-commerce sales for tens of thousands of domains. Book a demo today and we’ll give you a sneak peak into your comp set.

See fast-movers from:

Latest Fast-Movers

October – December, 2024

April – June, 2024

November 2023 – March 2024