Grips in the Press

Candy Company Files for Bankruptcy Days Before Halloween According to the e-commerce data analytics platform Grips Intelligence, the company’s online store sales dropped... Read Article ChatGPT Is a Bad Personal Shopper — But It’s Learning A revealing study [...] suggests Large Language Models, and ChatGPT specifically, have a lot of catching up to do on the key performance metrics... Read Article Key candy company files Chapter 11 bankruptcy in Halloween week Candy Warehouse’s online store generated annual sales of about $4.5 million in 2024 [...] according to online data firm Grips Intelligence Read Article Candy Warehouse Files For Chapter 11 Bankruptcy Right Before Halloween Data from Grips Intelligence found that Candy Warehouse’s online store generated around $4.5 million in annual sales in 2024, down 10% to 20% from the previous year. Read Article ChatGPT’s influence on ecommerce sales is minimal—for now ChatGPT is less effective at converting shoppers than nearly all traditional channels except paid social, according to a working paper by researchers from... Read Article ChatGPT referrals are rising, but still no match for search in ecommerce The dataset covered August 2024 to July 2025, spanning $20B in annual revenue, with 50,000+ LLM-referred transactions versus 164M from traditional sources. Read Article ChatGPT, LLM referrals convert worse than Google Search ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon. Read Article ChatGPT boosts e-commerce traffic but lags in sales conversion, study finds A new academic study suggests that while ChatGPT is emerging as a growing source of traffic for online retailers... Read Article ChatGPT traffic underperforms Google in e-commerce study Research examining 12 months of first-party data from 973 e-commerce websites with $20 billion combined revenue reveals ChatGPT referrals... Read Article ChatGPT not yet a ‘Google killer’ for e-commerce brands Research shows traditional tools like paid search, affiliate marketing, and email campaigns still outperform AI for conversion rate and revenue per session. Read Article ChatGPT Drives Traffic, But Not Sales ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel. Read Article Study: ChatGPT traffic, sales referrals still trail traditional digital channels Organic LLM (oLLM) traffic underperformed every traditional channel except paid social media... Read Article Here’s How Much Generative AI Is Actually Driving Ecommerce Traffic ChatGPT is retailers’ newest frenemy Read Article