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Home/Insights/Retailers/tommybahama.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for tommybahama.comtommybahama.com

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10.9M
Revenue
1.6M
Sessions
3.5-4.0%
Conversion rate
$175-200
Average order value
Online only revenue for tommybahama.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.

tommybahama.com’s revenueOVER TIME
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Over the past three months, tommybahama.com revenue has experienced decline of 18%, compared to the preceding three months.

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tommybahama.com revenue decline for last six months
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OVERVIEW
In March 2024, tommybahama.com in the FASHION AND APPAREL industry had online sales revenue of $10,878,098, with a median revenue of $132,853. The largest store in this category was macys.com with $635,693,858 in revenue. The conversion rate for tommybahama.com was between 3.50-4.00%, higher than the industry's very high of 2.99% and lower than the very low of 0.8%. The average order value (AOV) for tommybahama.com was $175-200, higher than the industry's very low of $75 and lower than the very high of $391. tommybahama.com had 1,614,456 sessions, with the highest from shein.com at 198,149,103 and a median of 46,271 in the industry.
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tommybahama.com competitors

When comparing tommybahama.com to its competitors, it stands out with a revenue of $10,878,098, generated from 59,475 transactions and 1,614,456 sessions. The Average Order Value (AOV) falls between $175-200, with a conversion rate of 3.50-4.00%. In comparison, islandtrends.com has a revenue of $244,078 from 1,268 transactions and 36,769 sessions, with a similar AOV but a slightly lower conversion rate. westportbigandtall.com performs better with a revenue of $487,992, driven by 2,271 transactions and 122,846 sessions, boasting a higher AOV range of $200-225 but a lower conversion rate. swimoutlet.com has a substantial revenue of $6,486,127 with 58,485 transactions and 1,301,818 sessions, featuring a lower AOV range but a higher conversion rate. Tommy Bahama's closest competitor in terms of revenue is mauijim.com, which has a revenue of $4,191,917 from 17,687 transactions and 605,378 sessions, offering a higher AOV range but a lower conversion rate.

#1 islandtrends.com
244.1K
Revenue
36.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
#2 mauijim.com
4.2M
Revenue
605.4K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
#3 westportbigandtall.com
488K
Revenue
122.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#4 olukai.com
2.5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 swimoutlet.com
6.5M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
tommybahama.com vs top market performers
tommybahama.com
top retailers
conversion rate vs average order value for tommybahama.com and its competitors
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tommybahama.com brandsby revenue

1
Logo for tommy bahama logoTommy Bahama Logo
3
Logo for polosPolos
Top retailers:redkap.com

tommybahama.com categoriesby revenue

1
Golf Bags
2
Home & Garden
3
Perfume & Cologne
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brands overtime comparison

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tommybahama.com channels

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tommybahama.com Google Ads spend

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tommybahama.com devices

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tommybahama.com top markets

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tommybahama.com country & global rank

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