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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Find the best deals on big & tall clothing, shoes & accessories for men from brands like Polo Ralph Lauren, Lacoste, Nautica, Reebok, Harbor Bay, and more.

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dxl.com's revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced growth of 8.2%, compared to the preceding three months.

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dxl.com revenue growth for last six months
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OVERVIEW
In July 2025, dxl.com in the FASHION AND APPAREL industry had online sales revenue of $3,006,925 with a conversion rate of 1.00-1.50% and an AOV of $150-175. The website received 1,547,764 sessions, while shein.com, the largest in the category, had $817,680,251 in revenue and 294,721,604 sessions. The median revenue in the industry was $82,875, with a very high conversion rate of 2.96% and a very high AOV of $402. Median sessions were 36,317, while a very low conversion rate was 0.62% and a very low AOV was $82.
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dxl.com competitors

In July 2025, dxl.com generated $3,006,925 in revenue from 17,391 transactions with 1,547,764 sessions. With an average order value (AOV) ranging between $150-175 and a conversion rate of 1.00-1.50, dxl.com seems to be performing well within the plus-size men's clothing market. Comparing dxl.com to its competitors, we see that ralphlauren.com stands out with a significantly higher revenue of $46,964,867 from 149,806 transactions and 9,591,502 sessions. However, dxl.com competes closely with menswearhouse.com in terms of revenue, transactions, sessions, AOV ($150-175), and conversion rate (1.50-2.00). While dxl.com may not be the top revenue earner in this group, its performance metrics show a strong competitive presence in the market.

westportbigandtall.com screenshot
#1 westportbigandtall.com
201.2K
Revenue
67.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
americantall.com screenshot
#2 americantall.com
877.9K
Revenue
645.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
47M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
boohooman.com screenshot
#4 boohooman.com
9.6M
Revenue
6.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
13.6M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In July large majority of sales on dxl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on dxl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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