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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.1M
Revenue
Nov 25
1.9M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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dxl.com Annual Revenue and Growth

dxl.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dxl.com revenue by year

dxl.com's monthly revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced growth of 7.9%, compared to the preceding three months.

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dxl.com revenue growth for last six months
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OVERVIEW
In November 2025, dxl.com, a lifestyle and fashion apparel retailer, achieved online sales revenue of $4,055,359, significantly higher than the median of $93,064, but far behind the category leader shein.com at $916,157,774. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.37% but above the low of 0.73%. With an average order value (AOV) between $150-175, it remains below the high of $375 and above the low of $76. dxl.com attracted 1,922,723 sessions, well above the median of 36,492, but still dwarfed by shein.com's staggering 342,497,064 sessions.
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dxl.com competitors

In November 2025, dxl.com reported a revenue of $4,055,359 from 26,257 transactions and 1,922,723 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, dxl.com falls behind in revenue compared to ralphlauren.com with $111,615,979, and menswearhouse.com with $16,139,057. However, dxl.com outperforms in terms of transactions and sessions when compared to westportbigandtall.com, americantall.com, and boohooman.com. In terms of AOV, dxl.com falls within the mid-range compared to its competitors, with ralphlauren.com having the highest AOV at $275-300. Additionally, dxl.com has a comparable conversion rate to americantall.com and menswearhouse.com. Overall, while dxl.com may not have the highest revenue among its competitors, it holds its ground in other key metrics.

westportbigandtall.com screenshot
#1 westportbigandtall.com
516.7K
Revenue
83.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
americantall.com screenshot
#2 americantall.com
2.4M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
111.6M
Revenue
21.9M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
boohooman.com screenshot
#4 boohooman.com
12.1M
Revenue
6.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
16.1M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In November large majority of sales on dxl.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on dxl.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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