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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.8M
Revenue
Jan 26
1.5M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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dxl.com Annual Revenue and Growth

dxl.com's annual sales on its online store amounted to $39.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$39.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dxl.com revenue by year

dxl.com's monthly revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced growth of 44%, compared to the preceding three months.

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dxl.com revenue growth for last six months
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OVERVIEW
In January 2026, dxl.com generated $2,812,738 in online sales, significantly surpassing the FASHION AND APPAREL median of $91,806, though still far from industry leader shein.com at $809,875,018; its conversion rate of 1.00-1.50% remains below the high benchmark of 3.1%, while its average order value (AOV) of $150-175 is below the top-tier AOV of $390 but above the low end of $76; with 1,548,578 sessions, dxl.com greatly exceeds the median of 38,909 sessions in its category, illustrating a strong online presence despite the competitive landscape.
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dxl.com competitors

In January 2026, dxl.com reported a revenue of $2,812,738 from 17,813 transactions and 1,548,578 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate between 1.00% to 1.50%. In comparison to its competitors, westportbigandtall.com generated $307,758 in revenue from 1,270 transactions and 90,759 sessions, with an AOV of $225 to $250 and a conversion rate of 1.00% to 1.50%. americantall.com had a revenue of $1,827,057 from 13,110 transactions and 849,426 sessions, with an AOV between $125 to $150 and a conversion rate ranging from 1.50% to 2.00%. Despite having lower revenue, dxl.com demonstrated competitive performance in terms of conversion rate and AOV compared to its competitors such as boohooman.com, ralphlauren.com, and menswearhouse.com.

westportbigandtall.com screenshot
#1 westportbigandtall.com
307.8K
Revenue
90.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
americantall.com screenshot
#2 americantall.com
1.8M
Revenue
849.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
60.1M
Revenue
12.9M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
boohooman.com screenshot
#4 boohooman.com
7.3M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
11.8M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In January large majority of sales on dxl.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on dxl.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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