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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.8M
Revenue
Dec 25
2.2M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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dxl.com Annual Revenue and Growth

dxl.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dxl.com revenue by year

dxl.com's monthly revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced growth of 49%, compared to the preceding three months.

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dxl.com revenue growth for last six months
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OVERVIEW
In December 2025, dxl.com generated online sales revenue of $4,824,971, significantly exceeding the median of $92,600 in the FASHION AND APPAREL industry. With a conversion rate of 1.00-1.50%, it remains below the high benchmark of 3.17%. The average order value (AOV) ranges from $150 to $175, notably lower than the high of $389. Additionally, dxl.com attracted 2,208,661 sessions, far surpassing the industry median of 39,789 but significantly trailing the top performer, shein.com, with 304,519,814 sessions, highlighting its competitive standing within the FASHION AND APPAREL market.
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dxl.com competitors

In December 2025, dxl.com generated $4,824,971 in revenue from 31,716 transactions with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. Compared to its competitors, dxl.com falls in the middle in terms of revenue. westportbigandtall.com had a lower revenue of $363,578 but a higher AOV of $250-275 and a similar conversion rate of 1.50-2.00%. americantall.com had higher revenue at $2,644,140 with a slightly lower AOV of $125-150 and the same conversion rate as dxl.com. In contrast, ralphlauren.com had significantly higher revenue at $95,659,862 with a higher AOV of $275-300 and a similar conversion rate. boohooman.com had higher revenue than dxl.com at $9,062,465 but with a lower AOV of $50-75 and a higher conversion rate of 2.50-3.00%. menswearhouse.com also had higher revenue at $12,341,193 with a similar AOV to dxl.com but a higher conversion rate of 2.00-2.50%.

westportbigandtall.com screenshot
#1 westportbigandtall.com
363.6K
Revenue
90.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
americantall.com screenshot
#2 americantall.com
2.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
95.7M
Revenue
17.6M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
boohooman.com screenshot
#4 boohooman.com
9.1M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
12.3M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In December large majority of sales on dxl.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on dxl.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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