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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.5M
Revenue
Sep 25
1.6M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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dxl.com Annual Revenue and Growth

dxl.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dxl.com revenue by year

dxl.com's monthly revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced decline of 24%, compared to the preceding three months.

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dxl.com revenue decline for last six months
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OVERVIEW
In September 2025, dxl.com, operating in the FASHION AND APPAREL sector, generated $2,474,664 in online sales, significantly surpassing the median of $74,931, yet falling short of the leading competitor, shein.com, with $819,580,923. The website's conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.2% and above the low of 0.68%. Additionally, dxl.com reported an average order value (AOV) of $150-$175, which is considerably lower than the sector's high of $382. With 1,553,653 sessions, dxl.com demonstrated robust engagement compared to the median of 34,221 sessions in the industry.
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dxl.com competitors

In September 2025, dxl.com generated a revenue of $2,474,664 from 16,309 transactions and 1,553,653 sessions, with an Average Order Value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison to its competitors, westportbigandtall.com had a lower revenue of $228,990 but a higher AOV of $225-250. americantall.com generated $1,105,729 in revenue with 8,291 transactions and 747,940 sessions, with a lower AOV of $125-150. ralphlauren.com outperformed all with a revenue of $48,251,461 from 160,757 transactions and 10,425,939 sessions, boasting a higher AOV of $300-325 and conversion rate of 1.50-2.00%. boohooman.com had revenue of $5,999,139 with a lower AOV of $25-50 but a higher conversion rate of 2.50-3.00%. menswearhouse.com fell in between, with revenue of $13,512,595 and a similar AOV and conversion rate to dxl.com.

westportbigandtall.com screenshot
#1 westportbigandtall.com
229K
Revenue
65.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
americantall.com screenshot
#2 americantall.com
1.1M
Revenue
747.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
48.3M
Revenue
10.4M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
boohooman.com screenshot
#4 boohooman.com
6M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
13.5M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In September large majority of sales on dxl.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on dxl.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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