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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.8M
Revenue
May 26
2.2M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$150-175
AOV
May 26
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dxl.com Annual Revenue and Growth

dxl.com's annual sales on its online store amounted to $39.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$39.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
dxl.com revenue by year

dxl.com's monthly revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced growth of 22%, compared to the preceding three months.

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dxl.com revenue growth for last six months
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OVERVIEW
In May 2026, dxl.com generated online sales revenue of $4,753,987, significantly surpassing the median of $74,720 in the FASHION AND APPAREL industry, albeit well below the $869,380,784 reported by the leading competitor, shein.com. With a conversion rate of 1.00-1.50%, dxl.com is slightly below the industry high of 3.18%, while its average order value (AOV) of $150-175 is notably lower than the $405 benchmark for high-performing sites. Additionally, dxl.com recorded 2,223,571 sessions, vastly exceeding the median of 29,212, yet trailing behind shein.com's impressive 309,473,559 sessions.
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dxl.com competitors

In May 2026, dxl.com reported revenues of $4,753,987 from 27,890 transactions and 2,223,571 sessions, with an Average Order Value (AOV) between $150 and $175 and a conversion rate of 1.00-1.50%. In comparison, ralphlauren.com dominated with $72,818,873 in revenue from 233,595 transactions over 12,182,310 sessions, featuring a higher AOV of $300-325 and a conversion rate of 1.50-2.00%. Conversely, boohooman.com generated $8,014,094 from 159,838 transactions, showcasing a lower AOV of $50-75 but a robust conversion rate of 2.50-3.00%. Meanwhile, menswearhouse.com and americantall.com recorded revenues of $27,397,732 and $1,259,384, respectively, with AOVs aligned with dxl.com. westportbigandtall.com lagged significantly with just $428,537 in revenue. Overall, while dxl.com holds its own in the mid-tier, ralphlauren.com and boohooman.com excelled in distinct metrics.

westportbigandtall.com screenshot
#1 westportbigandtall.com
428.5K
Revenue
126.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
americantall.com screenshot
#2 americantall.com
1.3M
Revenue
958.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
72.8M
Revenue
12.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
boohooman.com screenshot
#4 boohooman.com
8M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
27.4M
Revenue
8.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In May large majority of sales on dxl.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In May large majority of sales on dxl.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

Industries dxl.com operates in

dxl.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

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