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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.1M
Revenue
Oct 25
1.6M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Find the best deals on big & tall clothing, shoes & accessories for men from brands like Polo Ralph Lauren, Lacoste, Nautica, Reebok, Harbor Bay, and more.

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dxl.com Annual Revenue and Growth

dxl.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dxl.com revenue by year

dxl.com's monthly revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced decline of 19%, compared to the preceding three months.

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dxl.com revenue decline for last six months
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OVERVIEW
In October 2025, dxl.com generated $3,084,966 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, but falling short of shein.com’s dominant $977,396,912. The site's conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.36%, while its average order value (AOV) between $150-$175 was lower than the category’s peak of $378. With 1,556,256 sessions, dxl.com outperformed the median of 33,163 but is far behind shein.com’s staggering 321,650,758 sessions, highlighting a competitive landscape within the fashion and apparel industry.
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dxl.com competitors

In October 2025, dxl.com outperformed its competitors in terms of revenue, with $3,084,966 compared to westportbigandtall.com's $365,219, americantall.com's $1,369,565, ralphlauren.com's $66,057,945, boohooman.com's $8,185,433, and menswearhouse.com's $13,740,632. Additionally, dxl.com had a higher number of transactions at 20,499, compared to westportbigandtall.com's 1,383, americantall.com's 10,187, ralphlauren.com's 226,359, boohooman.com's 159,197, and menswearhouse.com's 100,031. Although dxl.com had a lower number of sessions at 1,556,256 compared to ralphlauren.com's 13,183,010, it maintained a competitive average order value (AOV) and conversion rate in the range of $150-175 and 1.00-1.50, respectively. Overall, dxl.com demonstrated strong performance in revenue and transaction metrics against its competitors in the men's clothing retail industry.

westportbigandtall.com screenshot
#1 westportbigandtall.com
365.2K
Revenue
67.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
americantall.com screenshot
#2 americantall.com
1.4M
Revenue
841.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ralphlauren.com screenshot
#3 ralphlauren.com
66.1M
Revenue
13.2M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
boohooman.com screenshot
#4 boohooman.com
8.2M
Revenue
4.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
menswearhouse.com screenshot
#5 menswearhouse.com
13.7M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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Revenue share by device at dxl.com

In October large majority of sales on dxl.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on dxl.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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