May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

dxl.com

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5.3M

Revenue

2.2M

Sessions

1.5-2.0%

Conversion rate

$125-150

Average order value

Online only revenue for dxl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Find the best deals on big & tall clothing, shoes & accessories for men from brands like Polo Ralph Lauren, Lacoste, Nautica, Reebok, Harbor Bay, and more.

dxl.com’s revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced decline of 22%, compared to the preceding three months.

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dxl.com revenue decline for last six months

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OVERVIEW

In May 2024, dxl.com, a FASHION AND APPAREL industry player, achieved $5,298,258 in online sales revenue, with a conversion rate of 1.50-2.00% and an AOV of $125-150. Compared to the industry, dxl.com's performance metrics fall within the average range, with macys.com leading in revenue with $669,720,873. The store had 2,152,937 sessions, while the highest session count in the industry was 197,636,423 from shein.com, and the median sessions stood at 44,812. dx's conversion rate is below the industry average of 3.06%, but its AOV is within the range of $75-$386 typically seen in the FASHION AND APPAREL category.

dxl.com competitors

When comparing dxl.com to its competitors in the men's clothing niche based on the data from May 2024, we see that dxl.com falls in the middle in terms of revenue. ralphlauren.com leads the pack with a revenue of $53,207,229, while dxl.com generated $5,298,258 in revenue. However, dxl.com outperforms some competitors like westportbigandtall.com and americantall.com in terms of revenue. In terms of transactions and sessions, dxl.com ranks lower compared to ralphlauren.com and boohooman.com but performs better than westportbigandtall.com and americantall.com. The average order value (AOV) for dxl.com falls within the range of $125-150, similar to ralphlauren.com and menswearhouse.com, while boohooman.com has a lower AOV range of $50-75. Conversion rates are consistent across most competitors, with dxl.com falling in the middle range. Overall, dxl.com is a solid performer in the men's clothing market but faces stiff competition from larger players like ralphlauren.com.

#1 westportbigandtall.com

441.5K

Revenue

105.5K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#2 americantall.com

1.7M

Revenue

591.6K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 ralphlauren.com

53.2M

Revenue

10.2M

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#4 boohooman.com

16.4M

Revenue

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#5 menswearhouse.com

19.5M

Revenue

8.8M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dxl.com vs top market performers

dxl.com

top retailers

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dxl.com brandsby revenue

Polo Ralph Lauren

Top retailers:macys.com snipesusa.com nordstrom.com

Lucky Brand

Top retailers:blnts.com belk.com nordstrom.com

Berne

Top retailers:bernedirect.com fingerhut.com tractorsupply.com

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Top retailers:robertgraham.us ebay.com neimanmarcus.com

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dxl.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

Hardware

Top retailers:ebay.com walmart.com target.com

Hats

Top retailers:neweracap.com aloyoga.com hollisterco.com

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Top retailers:ebay.com walmart.com shein.co.uk

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Top retailers:gap.com hollisterco.com hm.com

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dxl.com channels

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dxl.com Google Ads spend

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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