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Sep 2025
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Home/Insights/Retailers/boxlunch.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.5M
Revenue
Sep 25
4.4M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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BoxLunch.com is an e-commerce platform that offers a diverse inventory consisting of apparel, accessories, home goods, collectibles, and gifts. The website focuses on pop culture-related merchandise from well-known franchises and licenses. It aims to cater to a younger demographic while partaking in philanthropy by donating a meal for every purchase made.

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boxlunch.com Annual Revenue and Growth

boxlunch.com's annual sales on its online store amounted to $107.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$107.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
boxlunch.com revenue by year

boxlunch.com's monthly revenueOVER TIME
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Over the past three months, boxlunch.com revenue has experienced growth of 29%, compared to the preceding three months.

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boxlunch.com revenue growth for last six months
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OVERVIEW
In September 2025, boxlunch.com achieved impressive performance metrics in the FOOD AND DRINK sector, generating online sales revenue of $10,460,695, significantly higher than the median of $27,492. With a conversion rate between 4.00-4.50%, it performed well, close to the sector's high of 5.6%. The average order value (AOV) ranged from $50-75, below the industry's peak of $148. Notably, boxlunch.com led the category with sessions totaling 4,412,560, surpassing the median of 10,754, showcasing its strong market presence and engagement during the month.
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boxlunch.com competitors

In September 2025, boxlunch.com, with a revenue of $10,460,695 from 182,495 transactions and 4,412,560 sessions, shows a competitive performance compared to its competitors. For example, hottopic.com outperforms boxlunch.com in revenue with $13,896,468, 258,670 transactions, and 9,839,141 sessions, but has a lower conversion rate of 2.50-3.00%. On the other hand, shopdisney.com boasts a significantly higher conversion rate of 40.00-40.50% but lags behind in revenue with $4,760,146, 28,178 transactions, and 70,198 sessions. While heruniverse.com, yourwdwstore.net, and merchoid.com all have lower revenues than boxlunch.com, each has its strengths, such as higher average order values (AOV) or conversion rates. Overall, boxlunch.com holds its ground in a competitive market, offering a balance of revenue, transactions, sessions, AOV, and conversion rate.

hottopic.com screenshot
#1 hottopic.com
13.9M
Revenue
9.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#2 shopdisney.com
4.8M
Revenue
70.2K
Sessions
40.0-40.5%
Conv. rate
$150-175
AOV
heruniverse.com screenshot
#3 heruniverse.com
530.7K
Revenue
566.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yourwdwstore.net screenshot
#4 yourwdwstore.net
240.6K
Revenue
106.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
merchoid.com screenshot
#5 merchoid.com
616.8K
Revenue
328.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
boxlunch.com vs top market performers
boxlunch.com
top retailers
conversion rate vs average order value for boxlunch.com and its competitors
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Revenue share by device at boxlunch.com

In September large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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boxlunch.com channels

Identify top traffic channels that drive growth for boxlunch.comand discover how performance of traffic channels has changed over time.

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boxlunch.com Google Ads spend

Evaluate boxlunch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boxlunch.com devices

Review boxlunch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boxlunch.com top markets

Explore boxlunch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boxlunch.com country & global rank

Assess the ranking of boxlunch.com among other retailers within its primary country and worldwide.

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