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Nov 2025
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Home/Insights/Retailers/boxlunch.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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20.5M
Revenue
Nov 25
9M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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BoxLunch.com is an e-commerce platform that offers a diverse inventory consisting of apparel, accessories, home goods, collectibles, and gifts. The website focuses on pop culture-related merchandise from well-known franchises and licenses. It aims to cater to a younger demographic while partaking in philanthropy by donating a meal for every purchase made.

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boxlunch.com Annual Revenue and Growth

boxlunch.com's annual sales on its online store amounted to $107.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$107.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
boxlunch.com revenue by year

boxlunch.com's monthly revenueOVER TIME
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Over the past three months, boxlunch.com revenue has experienced growth of 40%, compared to the preceding three months.

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boxlunch.com revenue growth for last six months
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OVERVIEW
In November 2025, boxlunch.com led the FOOD AND DRINK industry with an impressive online revenue of $20,475,922, despite the median in the sector being just $28,884. The site achieved a solid conversion rate of 3.50-4.00%, although above the industry’s lower threshold of 1.98% yet below the high benchmark of 6.02%. Additionally, its average order value (AOV) ranged between $50-75, significantly lower than the peak AOV of $149. With sessions totaling 9,011,513, boxlunch.com not only topped the category but also remained close to the median session count of 11,313.
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boxlunch.com competitors

In November 2025, boxlunch.com generated a revenue of $20,475,922 from 327,577 transactions with 9,011,513 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. In comparison, hottopic.com outperformed boxlunch.com with a revenue of $22,143,833 from 386,603 transactions and 17,047,682 sessions, albeit with a lower conversion rate of 2.00-2.50%. On the other hand, shopdisney.com reported a significantly higher AOV of $150-175 with a conversion rate of 59.50-60.00%, leading to a revenue of $7,526,724 from 44,356 transactions and 74,505 sessions. Despite boxlunch.com falling short in terms of revenue compared to some competitors like hottopic.com and shopdisney.com, it holds its ground with a respectable conversion rate and AOV, distinguishing itself in the market for its unique offerings and charitable initiatives.

hottopic.com screenshot
#1 hottopic.com
22.1M
Revenue
17M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#2 shopdisney.com
7.5M
Revenue
74.5K
Sessions
59.5-60.0%
Conv. rate
$150-175
AOV
heruniverse.com screenshot
#3 heruniverse.com
550.7K
Revenue
571.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yourwdwstore.net screenshot
#4 yourwdwstore.net
290.2K
Revenue
121.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
merchoid.com screenshot
#5 merchoid.com
1.5M
Revenue
727.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
boxlunch.com vs top market performers
boxlunch.com
top retailers
conversion rate vs average order value for boxlunch.com and its competitors
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Revenue share by device at boxlunch.com

In November large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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boxlunch.com channels

Identify top traffic channels that drive growth for boxlunch.comand discover how performance of traffic channels has changed over time.

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boxlunch.com Google Ads spend

Evaluate boxlunch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boxlunch.com devices

Review boxlunch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boxlunch.com top markets

Explore boxlunch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boxlunch.com country & global rank

Assess the ranking of boxlunch.com among other retailers within its primary country and worldwide.

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