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Jul 2026
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Home/Insights/Retailers/boxlunch.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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22M
Revenue
Jul 26
8.1M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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BoxLunch.com is an e-commerce platform that offers a diverse inventory consisting of apparel, accessories, home goods, collectibles, and gifts. The website focuses on pop culture-related merchandise from well-known franchises and licenses. It aims to cater to a younger demographic while partaking in philanthropy by donating a meal for every purchase made.

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boxlunch.com Annual Revenue and Growth

boxlunch.com's annual sales on its online store amounted to $127.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$127.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
boxlunch.com revenue by year

boxlunch.com's monthly revenueOVER TIME
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Over the past three months, boxlunch.com revenue has experienced growth of 104%, compared to the preceding three months.

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boxlunch.com revenue growth for last six months
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OVERVIEW
boxlunch.com generated $22 million in revenue for online sales in July 2026, while the typical restaurants and delivery retailer generates around $26,100 a month. Its conversion rate of 3.50-4.00% falls within the typical restaurants and delivery retailer range of 1.89% to 5.67%. The average order value (AOV) stands at $50-75, which is within the typical restaurants and delivery category range of $32 to $151. With 8.1 million sessions, boxlunch.com attracts significantly more traffic than the typical restaurants and delivery retailer, which sees around 10,600 sessions a month. These metrics reflect boxlunch.com's strong position within the restaurants and delivery category.
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boxlunch.com competitors

In July 2026, hottopic.com led the market with $28.3 million in revenue, outpacing boxlunch.com by $6.3 million. hottopic.com also recorded 459,000 transactions compared to boxlunch.com’s 317,000, a difference of 142,000. In terms of sessions, hottopic.com attracted 17.4 million visitors, while boxlunch.com had 8.1 million, trailing by 9.3 million. boxlunch.com’s average order value (AOV) aligns with its competitors, ranging between $50-75. In contrast, shopdisney.com stands out with a significantly higher AOV of $150-175, though its revenue is only $4.2 million, achieved through 26,200 transactions. Meanwhile, heruniverse.com and merchoid.com reported much lower metrics, with revenues of $567,000 and $855,000, respectively. boxlunch.com’s conversion rate of 3.50-4.00% indicates competitive performance, but it still falls short against hottopic.com’s 2.50-3.00%. Overall, while boxlunch.com ranks second, it faces challenges from both its closest competitor and niche players.

hottopic.com screenshot
#1 hottopic.com
28.3M
Revenue
17.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#2 shopdisney.com
4.2M
Revenue
81.4K
Sessions
32.0-32.5%
Conv. rate
$150-175
AOV
heruniverse.com screenshot
#3 heruniverse.com
566.7K
Revenue
487.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
merchoid.com screenshot
#4 merchoid.com
855K
Revenue
465.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
loungefly.com screenshot
#5 loungefly.com
1.8M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
boxlunch.com vs top market performers
boxlunch.com
top retailers
conversion rate vs average order value for boxlunch.com and its competitors
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Revenue share by device at boxlunch.com

In July large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries boxlunch.com operates in

boxlunch.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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boxlunch.com channels

Identify top traffic channels that drive growth for boxlunch.comand discover how performance of traffic channels has changed over time.

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boxlunch.com Google Ads spend

Evaluate boxlunch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boxlunch.com devices

Review boxlunch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boxlunch.com top markets

Explore boxlunch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boxlunch.com country & global rank

Assess the ranking of boxlunch.com among other retailers within its primary country and worldwide.

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