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Dec 2025
All countries
Home/Insights/Retailers/boxlunch.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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20.8M
Revenue
Dec 25
9.3M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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BoxLunch.com is an e-commerce platform that offers a diverse inventory consisting of apparel, accessories, home goods, collectibles, and gifts. The website focuses on pop culture-related merchandise from well-known franchises and licenses. It aims to cater to a younger demographic while partaking in philanthropy by donating a meal for every purchase made.

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boxlunch.com Annual Revenue and Growth

boxlunch.com's annual sales on its online store amounted to $107.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$107.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
boxlunch.com revenue by year

boxlunch.com's monthly revenueOVER TIME
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Over the past three months, boxlunch.com revenue has experienced growth of 68%, compared to the preceding three months.

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boxlunch.com revenue growth for last six months
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OVERVIEW
In December 2025, boxlunch.com emerged as the leading online store in the food and drink/restaurants and delivery sector, generating revenue of $20,842,598, significantly above the industry median of $30,071. With a conversion rate between 3.50-4.00%, it falls short of the sector's high benchmark of 5.81%. The site's average order value (AOV) ranged from $50 to $75, notably lower than the peak AOV of $148. boxlunch.com attracted 9,327,901 sessions, though this figure is below the industry median of 12,609 sessions, reflecting a strong but competitive online presence in its category.
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boxlunch.com competitors

In December 2025, boxlunch.com generated $20,842,598 in revenue from 331,704 transactions and 9,327,901 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. Compared to its competitors, hottopic.com had a higher revenue of $22,454,754 from 406,029 transactions and 17,830,229 sessions, but a lower conversion rate of 2.00-2.50%. On the other hand, shopdisney.com had a revenue of $5,797,059 from 36,606 transactions and 117,422 sessions, with a significantly higher AOV of $150-175 and a remarkably high conversion rate of 31.00-31.50%. In contrast, heruniverse.com, yourwdwstore.net, and merchoid.com had lower revenues, transactions, sessions, AOVs, and conversion rates compared to boxlunch.com. Overall, boxlunch.com seems to be performing well compared to its competitors in terms of revenue, transactions, and conversion rate.

hottopic.com screenshot
#1 hottopic.com
22.5M
Revenue
17.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#2 shopdisney.com
5.8M
Revenue
117.4K
Sessions
31.0-31.5%
Conv. rate
$150-175
AOV
heruniverse.com screenshot
#3 heruniverse.com
643.3K
Revenue
672.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yourwdwstore.net screenshot
#4 yourwdwstore.net
382K
Revenue
149.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
merchoid.com screenshot
#5 merchoid.com
1.5M
Revenue
813.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
boxlunch.com vs top market performers
boxlunch.com
top retailers
conversion rate vs average order value for boxlunch.com and its competitors
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Revenue share by device at boxlunch.com

In December large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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boxlunch.com channels

Identify top traffic channels that drive growth for boxlunch.comand discover how performance of traffic channels has changed over time.

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boxlunch.com Google Ads spend

Evaluate boxlunch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boxlunch.com devices

Review boxlunch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boxlunch.com top markets

Explore boxlunch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boxlunch.com country & global rank

Assess the ranking of boxlunch.com among other retailers within its primary country and worldwide.

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