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Apr 2026
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Home/Insights/Retailers/boxlunch.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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7.1M
Revenue
Apr 26
5.3M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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BoxLunch.com is an e-commerce platform that offers a diverse inventory consisting of apparel, accessories, home goods, collectibles, and gifts. The website focuses on pop culture-related merchandise from well-known franchises and licenses. It aims to cater to a younger demographic while partaking in philanthropy by donating a meal for every purchase made.

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boxlunch.com Annual Revenue and Growth

boxlunch.com's annual sales on its online store amounted to $127.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$127.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
boxlunch.com revenue by year

boxlunch.com's monthly revenueOVER TIME
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Over the past three months, boxlunch.com revenue has experienced decline of 58%, compared to the preceding three months.

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boxlunch.com revenue decline for last six months
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OVERVIEW
In April 2026, boxlunch.com generated $7,059,494 in online sales within the FOOD AND DRINK industry, significantly above the median revenue of $28,743, with a conversion rate of 1.50-2.00%, which is below the high industry benchmark of 5.6%. Its average order value (AOV) ranged from $50-75, falling short of the high AOV of $151 but above the low of $30. boxlunch.com recorded an impressive 5,256,505 sessions, matching the highest sessions in its category, while the median sessions were considerably lower at 10,999, indicating strong customer engagement and traffic.
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boxlunch.com competitors

As of April 2026, boxlunch.com reported revenue of $7,059,494 from 100,122 transactions, yielding a conversion rate between 1.50% and 2.00% across 5,256,505 sessions. In comparison, hottopic.com significantly outperformed with $17,782,290 in revenue from 319,079 transactions and a higher conversion rate of 2.50% to 3.00%, across 11,775,453 sessions. Meanwhile, shopdisney.com had a much lower revenue of $3,929,391 from just 27,040 transactions but achieved an impressive conversion rate of 29.00% to 29.50%, indicating a highly effective customer engagement strategy, despite fewer sessions (92,180) and a higher average order value of $125-$150. heruniverse.com and merchoid.com reported modest revenues of $345,148 and $505,367, respectively, with conversion rates mirroring that of boxlunch.com, demonstrating similar challenges in conversion efficiency. Overall, while boxlunch.com performs well, it faces fierce competition, particularly from hottopic.com and shopdisney.com.

hottopic.com screenshot
#1 hottopic.com
17.8M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#2 shopdisney.com
3.9M
Revenue
92.2K
Sessions
29.0-29.5%
Conv. rate
$125-150
AOV
heruniverse.com screenshot
#3 heruniverse.com
345.1K
Revenue
360K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
merchoid.com screenshot
#4 merchoid.com
505.4K
Revenue
344K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
loungefly.com screenshot
#5 loungefly.com
1.4M
Revenue
934.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
boxlunch.com vs top market performers
boxlunch.com
top retailers
conversion rate vs average order value for boxlunch.com and its competitors
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Revenue share by device at boxlunch.com

In April large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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boxlunch.com channels

Identify top traffic channels that drive growth for boxlunch.comand discover how performance of traffic channels has changed over time.

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boxlunch.com Google Ads spend

Evaluate boxlunch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boxlunch.com devices

Review boxlunch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boxlunch.com top markets

Explore boxlunch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boxlunch.com country & global rank

Assess the ranking of boxlunch.com among other retailers within its primary country and worldwide.

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