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Home/Insights/Retailers/boxlunch.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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21.6M
Revenue
Aug 26
8.1M
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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BoxLunch.com is an e-commerce platform that offers a diverse inventory consisting of apparel, accessories, home goods, collectibles, and gifts. The website focuses on pop culture-related merchandise from well-known franchises and licenses. It aims to cater to a younger demographic while partaking in philanthropy by donating a meal for every purchase made.

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boxlunch.com Annual Revenue and Growth

boxlunch.com's annual sales on its online store amounted to $127.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$127.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
boxlunch.com revenue by year

boxlunch.com's monthly revenueOVER TIME
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Over the past three months, boxlunch.com revenue has experienced growth of 184%, compared to the preceding three months.

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boxlunch.com revenue growth for last six months
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OVERVIEW
boxlunch.com generated $21.6 million in revenue for online sales in August 2026, far exceeding the typical restaurants and delivery retailer's monthly revenue of around $30,000. The site achieved a conversion rate between 3.50-4.00%, which is within the typical range of 1.86% to 5.71% for this category. Its average order value (AOV) of $50-75 also falls within the typical restaurants and delivery retailer's range of $30 to $153. With 8.1 million sessions, boxlunch.com attracts significantly more traffic than the typical restaurants and delivery retailer, which sees about 12,000 sessions a month, underscoring its position as a leading player in this category.
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boxlunch.com competitors

In August 2026, hottopic.com leads the market with impressive figures, achieving a revenue of 28.5 million from 450,000 transactions across 17.4 million sessions. boxlunch.com ranks second, generating 21.6 million in revenue, with 318,000 transactions from 8.1 million sessions, showcasing a strong performance in its niche. In terms of average order value, both boxlunch.com and hottopic.com are aligned, with AOVs ranging from 50-75. However, boxlunch.com outperforms hottopic.com with a conversion rate of 3.50-4.00%, compared to hottopic.com’s 2.50-3.00%. Other competitors, like shopdisney.com, trail significantly with a revenue of 3.7 million from 24,000 transactions, but excel in conversion with a rate of 32.00-32.50%. In contrast, heruniverse.com and merchoid.com fall behind with revenues of 668,000 and 835,000, respectively, highlighting boxlunch.com’s solid market presence in comparison to its competitors.

hottopic.com screenshot
#1 hottopic.com
28.5M
Revenue
17.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#2 shopdisney.com
3.7M
Revenue
74.5K
Sessions
32.0-32.5%
Conv. rate
$150-175
AOV
heruniverse.com screenshot
#3 heruniverse.com
667.7K
Revenue
578.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
merchoid.com screenshot
#4 merchoid.com
835.4K
Revenue
465.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
loungefly.com screenshot
#5 loungefly.com
2.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
boxlunch.com vs top market performers
boxlunch.com
top retailers
conversion rate vs average order value for boxlunch.com and its competitors
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Revenue share by device at boxlunch.com

In August large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on boxlunch.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries boxlunch.com operates in

boxlunch.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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boxlunch.com channels

Identify top traffic channels that drive growth for boxlunch.comand discover how performance of traffic channels has changed over time.

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boxlunch.com Google Ads spend

Evaluate boxlunch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boxlunch.com devices

Review boxlunch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boxlunch.com top markets

Explore boxlunch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boxlunch.com country & global rank

Assess the ranking of boxlunch.com among other retailers within its primary country and worldwide.

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