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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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8.4M
Revenue
1.5M
Sessions
1.5-2.0%
Conversion rate
$275-300
Average order value
Online only revenue for theory.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.

theory.com’s revenueOVER TIME
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Over the past three months, theory.com revenue has experienced decline of 37%, compared to the preceding three months.

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theory.com revenue decline for last six months
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OVERVIEW
In March 2024, theory.com, in the FASHION AND APPAREL industry, generated $8,440,046 in online sales with a conversion rate of 1.50-2.00% and an AOV of $275-300. It had 1,545,039 sessions. The median revenue in the industry was $132,853, the largest store was macys.com with $635,693,858 in revenue, the highest conversion rate was 2.99%, the lowest was 0.8%, the highest AOV was $391, the lowest was $75, and the highest number of sessions was 198,149,103 from shein.com with a median of 46,271 sessions.
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theory.com competitors

When comparing theory.com to its competitors based on revenue, theory.com falls behind significantly with $8,440,046 compared to the highest earner, anntaylor.com, with $27,732,280. In terms of transactions, theory.com has 29,887, while akrikks.com only has 173. Sessions-wise, theory.com sits at 1,545,039, while theoutnet.com has 2,985,026. In average order value (AOV), theory.com's range of $275-$300 is competitive, but akrikks.com leads with $400-$425. Conversion rates for theory.com fall in the middle at 1.50-2.00%, while onequince.com has the highest at 2.50-3.00%. Despite theory.com holding its own in some metrics, there are areas where competitors outperform, indicating room for growth and improvement in various aspects of the business.

#1 theoryskate.com
66.3K
Revenue
33.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 akrikks.com
70.6K
Revenue
41.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
#3 anntaylor.com
27.7M
Revenue
6.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#4 theoutnet.com
18.2M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#5 onequince.com
35.2K
Revenue
7.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
theory.com vs top market performers
theory.com
top retailers
conversion rate vs average order value for theory.com and its competitors
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theory.com brandsby revenue

1
Logo for style mastersStyle Masters
2
Logo for womenWomen

theory.com categoriesby revenue

1
Coats & Jackets
2
Shirts & Tops
3
Pants
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brands overtime comparison

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theory.com channels

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theory.com Google Ads spend

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theory.com devices

Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theory.com top markets

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theory.com country & global rank

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