bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 19%, compared to the preceding three months.
bluefly.com competitors
In September 2025, bluefly.com generated $448,027 in revenue from 1,300 transactions with 179,110 sessions, boasting an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00. Compared to its competitors, bluefly.com falls behind in revenue generation, with shoppremiumoutlets.com leading at $3,502,655, followed by cettire.com at $26,637,774 and mytheresa.com at $41,774,211. However, bluefly.com's AOV range is competitive, falling within the mid-range of $200-700 seen in other sites. The conversion rate for bluefly.com is on par with some competitors like bhfo.com and mytheresa.com but lags behind others such as theoutnet.com and cettire.com, which have conversion rates ranging from 1.00-2.00. Despite holding its own in certain metrics, bluefly.com will need to focus on increasing its revenue and improving its conversion rate to stay competitive in the market.
Revenue share by device at bluefly.com
In September large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
