bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 4.7%, compared to the preceding three months.
bluefly.com competitors
In September 2026, shoppremiumoutlets.com achieved impressive metrics with a revenue of $2.1 million from 9,483 transactions across 5,183 sessions, boasting an AOV of $200-225 and a conversion rate of 182.50-183.00. In comparison, bluefly.com generated $599,000 in revenue through 1,712 transactions from 230,000 sessions, with an AOV of $350-375 and a conversion rate ranging from 0.50-1.00. While bluefly.com ranks fifth in revenue and transactions among its competitors, cettire.com leads with a substantial revenue of $40.1 million and 69,000 transactions from 4.6 million sessions, indicating a strong market presence. mytheresa.com surpasses bluefly.com in sessions, recording 6.1 million, while theoutnet.com trails with 1.5 million sessions but outperforms bluefly.com in conversion rates at 1.50-2.00. Overall, bluefly.com finds itself positioned below its competitors in terms of revenue and transaction volume, despite a competitive AOV.
Revenue share by device at bluefly.com
In September large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Industries bluefly.com operates in
bluefly.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
