bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com's revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 19%, compared to the preceding three months.
bluefly.com competitors
In May 2025, bluefly.com lags behind its competitors in terms of revenue, with $594,510 compared to the top performer, mytheresa.com, which generated $32,605,550. bluefly.com also falls short in transactions with 1,592, in contrast to cettire.com's 43,400 transactions. In terms of sessions, bluefly.com had 168,010, significantly lower than The outnet.com's 3,527,336 sessions. Additionally, bluefly.com's Average Order Value (AOV) range of $350-375 is outperformed by mytheresa.com's $675-700 AOV range. However, bluefly.com's conversion rate of 0.50-1.00 falls in line with several competitors, including The outnet.com and bhfo.com. Despite these disparities, bluefly.com remains competitive in the online retail market, with potential for growth and improvement in the future.
Revenue share by device at bluefly.com
In May large majority of sales on bluefly.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
