bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 30%, compared to the preceding three months.
bluefly.com competitors
In August 2025, bluefly.com reported a revenue of $461,007 with 1,267 transactions and 151,863 sessions. The average order value (AOV) ranged between $350-$375, and the conversion rate was between 0.50%-1.00%. In comparison, shoppremiumoutlets.com had a much higher revenue of $4,647,061 with 18,755 transactions but only 6,369 sessions, resulting in a lower conversion rate of 294.00%-294.50%. theoutnet.com outperformed bluefly.com in terms of revenue, transactions, and sessions, with a conversion rate of 1.00%-1.50%. On the other hand, bhfo.com had lower revenue and transactions but a higher number of sessions compared to bluefly.com. cettire.com and mytheresa.com both surpassed bluefly.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at bluefly.com
In August large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
