bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com's revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 28%, compared to the preceding three months.
bluefly.com competitors
In July 2025, bluefly.com reported revenue of $421,319 with 1,135 transactions and 130,945 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 0.50-1.00%. In comparison, its competitors are performing at varying levels. shoppremiumoutlets.com generated $2,155,343 in revenue from 8,494 transactions and 3,156 sessions, with an AOV of $250-$275 and a high conversion rate of 269.00-269.50%. theoutnet.com outperformed with revenue of $15,136,977 from 39,474 transactions and 2,922,277 sessions, displaying an AOV of $375-$400 and a conversion rate of 1.00-1.50%. Meanwhile, bhfo.com lagged behind with $212,614 in revenue from 1,852 transactions and 239,944 sessions, featuring an AOV of $100-$125 and a conversion rate of 0.50-1.00%. cettire.com and mytheresa.com also excelled in revenue, transactions, sessions, AOV, and conversion rate compared to bluefly.com.
Revenue share by device at bluefly.com
In July large majority of sales on bluefly.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
