bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 8.5%, compared to the preceding three months.
bluefly.com competitors
In August 2026, shoppremiumoutlets.com achieved a remarkable revenue of $2.4 million with 11,200 transactions across 4,148 sessions, demonstrating a robust conversion rate of 269.00-269.50%. In contrast, bluefly.com reported a revenue of $518,000 from 1,464 transactions during 199,000 sessions, with a conversion rate of 0.50-1.00%. While bluefly.com maintains an average order value (AOV) of $350-375, it trails behind competitors like cettire.com, which leads with an AOV of $550-575 and a staggering revenue of $42.9 million from 74,800 transactions across 4.4 million sessions. Meanwhile, mytheresa.com tops session counts with 7 million but closely matches bluefly.com’s conversion rate. theoutnet.com and bhfo.com also outperform bluefly.com in revenue and transactions, indicating a competitive landscape where bluefly.com ranks fifth in revenue and transactions among its peers. Overall, bluefly.com faces significant challenges in capturing a larger market share amidst these more dominant competitors.
Revenue share by device at bluefly.com
In August large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Industries bluefly.com operates in
bluefly.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
