Get Your Free 2024 Daily Holiday Revenue Report

Grips
Sep 2024
All countries
Home/Insights/Retailers/bluefly.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for bluefly.combluefly.com

Get bluefly.com updates
Book a demo
485.6K
Revenue
167.6K
Sessions
1.0-1.5%
Conversion rate
$275-300
Average order value
Online only revenue for bluefly.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.

bluefly.com’s revenueOVER TIME
View real-time data

Over the past three months, bluefly.com revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data
bluefly.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In September 2024, bluefly.com in the FASHION AND APPAREL industry had a revenue of $485,604, conversion rate of 1.00-1.50%, AOV of $275-300, and 167,613 sessions. The highest online store in this category was shein.com with a revenue of $621,844,493, conversion rate of 3.32%, AOV of $399, and 175,831,303 sessions. The median revenue in this industry was $94,472, conversion rate was 0.81-3.32%, AOV was $79-$399, and sessions were 36,862.
Read more

bluefly.com competitors

When comparing bluefly.com to its competitors in September 2024, it is evident that bluefly.com lags behind in terms of revenue, transactions, and sessions. While bluefly.com generated $485,604 in revenue from 1,696 transactions and 167,613 sessions, its competitors like theoutnet.com and cettire.com achieved significantly higher numbers with revenues of $21,499,636 and $25,728,038 respectively. The AOV for bluefly.com falls in the range of $275-$300, which is lower compared to the AOV of $375-$400 for theoutnet.com and cettire.com. Additionally, bluefly.com has a conversion rate of 1.00-1.50%, while its competitors boast higher conversion rates ranging from 1.50-2.00%. Overall, bluefly.com needs to improve its performance in terms of revenue generation, transactions, and conversion rates to compete more effectively in the online fashion market.

#1 shoppremiumoutlets.com
11.2M
Revenue
1.2M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
#2 theoutnet.com
21.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#3 bhfo.com
368.4K
Revenue
195.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#4 cettire.com
25.7M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#5 mytheresa.com
35.7M
Revenue
6.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bluefly.com vs top market performers
bluefly.com
top retailers
conversion rate vs average order value for bluefly.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

bluefly.com brandsby revenue

1
Logo for vpid-10007Vpid-10007
2
Logo for vpid-10025Vpid-10025
3
Logo for vpid-10042Vpid-10042

bluefly.com categoriesby revenue

Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

bluefly.com channels

Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.

Book a demo

bluefly.com Google Ads spend

Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

bluefly.com devices

Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

bluefly.com top markets

Explore bluefly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

bluefly.com country & global rank

Assess the ranking of bluefly.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard