bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 22%, compared to the preceding three months.
bluefly.com competitors
In March 2026, bluefly.com reported a revenue of $440,505 with 1,262 transactions and 135,855 sessions, resulting in an average order value (AOV) range of $325-350 and a conversion rate of 0.50-1.00%. In comparison to its competitors, bluefly.com falls behind in terms of revenue when compared to the top performers. theoutnet.com leads the pack with a revenue of $24,026,987, followed by cettire.com with $30,660,424 and mytheresa.com with $42,037,590. While bluefly.com has a similar conversion rate to the industry average, its AOV falls below the top performers in the industry. shoppremiumoutlets.com, bhfo.com, and mytheresa.com all have lower AOV than bluefly.com, indicating that there may be room for improvement in this area for bluefly.com to remain competitive in the market.
Revenue share by device at bluefly.com
In March large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Gain even more insights with the Grips app
bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
