bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 2.4%, compared to the preceding three months.
bluefly.com competitors
In May 2026, bluefly.com reported a revenue of $810,022 from 2,318 transactions across 164,471 sessions, achieving an average order value (AOV) of $325-350 and a conversion rate of 1.00-1.50%. In comparison, shoppremiumoutlets.com generated $707,227 from 3,281 transactions but had significantly fewer sessions at 4,356, leading to a conversion rate of 75.00-75.50%. theoutnet.com, a strong competitor, saw remarkable performance with $26,150,331 in revenue and an AOV of $350-375 from 70,919 transactions across 4,415,875 sessions, achieving a conversion rate of 1.50-2.00%. Similarly, cettire.com outperformed with $32,350,533 in revenue and an AOV of $500-525, despite fewer sessions than The Outnet. mytheresa.com led in revenue with $42,109,645, showcasing an AOV of $675-700, but also faced a lower conversion rate at 0.50-1.00%. Overall, bluefly.com performs moderately compared to its high-revenue competitors.
Revenue share by device at bluefly.com
In May large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Industries bluefly.com operates in
bluefly.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
