bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced growth of 41%, compared to the preceding three months.
bluefly.com competitors
In July 2026, shoppremiumoutlets.com generated a significant revenue of $1.7 million through 6,863 transactions, benefiting from a conversion rate of 269.00-269.50%. In contrast, bluefly.com reported a revenue of $502,000 from 1,415 transactions, resulting in a conversion rate of 0.50-1.00%. Notably, bluefly.com trails behind cettire.com, which leads the market with a revenue of $41.9 million and 72,000 transactions. This gap is substantial, with bluefly.com falling short by $41.4 million in revenue and 70,600 transactions. When considering website traffic, bluefly.com recorded 179,000 sessions, ranking 4 of 6, significantly behind mytheresa.com, which had 7.4 million sessions. The average order value for bluefly.com ranged from $350-375, compared to competitors like cettire.com, whose AOV stands at $575-600. Overall, while bluefly.com maintains a niche presence, it faces fierce competition from larger, more established players in the online retail space.
Revenue share by device at bluefly.com
In July large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Industries bluefly.com operates in
bluefly.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
