bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 2.7%, compared to the preceding three months.
bluefly.com competitors
When comparing bluefly.com to its competitors in October 2025, we can see that bluefly.com falls behind in terms of revenue, transactions, and sessions. bluefly.com has a revenue of $521,838 with 1,516 transactions and 157,432 sessions. In contrast, theoutnet.com leads with a revenue of $19,475,748, 51,754 transactions, and 2,990,507 sessions. Additionally, cettire.com also surpasses bluefly.com with a revenue of $28,005,011, 52,611 transactions, and 2,868,394 sessions. However, bluefly.com has a higher Average Order Value (AOV) range of $325-$350 compared to its competitors. Overall, bluefly.com lags behind in terms of overall performance metrics such as revenue and transactions, but excels in AOV.
Revenue share by device at bluefly.com
In October large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
