bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced growth of 38%, compared to the preceding three months.
bluefly.com competitors
In December 2025, bluefly.com lagged behind its competitors in terms of revenue. bluefly.com generated $712,758 from 2,031 transactions and 240,475 sessions with an average order value (AOV) of $350-$375 and a conversion rate of 0.50-1.00%. In comparison, the closest competitor, shoppremiumoutlets.com, recorded $4,103,242 in revenue from 18,356 transactions and 11,699 sessions, boasting an AOV of $200-$225 and a conversion rate of 156.50-157.00%. Other competitors such as theoutnet.com, cettire.com, and mytheresa.com also outperformed bluefly.com significantly in terms of revenue, transactions, sessions, AOV, and conversion rate. bluefly.com may need to focus on strategies to increase revenue, improve conversion rates, and attract more transactions to compete effectively with its rivals in the online retail space.
Revenue share by device at bluefly.com
In December large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Gain even more insights with the Grips app
bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
