bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced growth of 17%, compared to the preceding three months.
bluefly.com competitors
In November 2025, bluefly.com reported a revenue of $595,416 with 1,731 transactions and 192,300 sessions, boasting an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00. Compared to its competitors, bluefly.com falls behind in revenue and transactions, with shoppremiumoutlets.com leading with $3,764,223 in revenue and 16,305 transactions from 6,379 sessions. theoutnet.com also outperforms bluefly.com significantly with $21,816,874 in revenue, 59,161 transactions, and 3,138,470 sessions, along with a higher AOV and conversion rate. While bluefly.com faces tough competition from the likes of cettire.com, mytheresa.com, and others in terms of revenue, transactions, and AOV, its conversion rate remains competitive. Overall, bluefly.com has room to grow in terms of revenue and transactions to catch up to its top competitors in the online fashion marketplace.
Revenue share by device at bluefly.com
In November large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
