bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
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bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced growth of 20%, compared to the preceding three months.
bluefly.com competitors
In June 2026, bluefly.com generated $489,770 in revenue from 1,384 transactions across 167,622 sessions, yielding a conversion rate of 0.50-1.00%. In contrast, competitors like shoppremiumoutlets.com earned $1,164,234 with a remarkable conversion rate of 150.00-150.50% from only 3,561 sessions. theoutnet.com outperformed significantly, boasting $27,106,897 in revenue and a conversion rate of 1.50-2.00% across 4,380,551 sessions. Meanwhile, cettire.com led in average order value (AOV) with $500-525, amassing $31,859,175 in revenue. mytheresa.com and bhfo.com, while generating $42,435,073 and $10,640 respectively, maintained a similar conversion rate as bluefly.com. Overall, bluefly.com lags behind its competitors, especially in total revenue and transaction volume, despite sharing an AOV range with some high-performing rivals.
Revenue share by device at bluefly.com
In June large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Industries bluefly.com operates in
bluefly.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
