bluefly.com
Bluefly.com is an online retailer offering a diverse range of products covering fashion, accessories, beauty, and home decor. Customers can find an extensive assortment of designer clothing, shoes, handbags, jewelry, and cosmetics on the platform, enabling them to shop for premium fashion items conveniently from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bluefly.com Annual Revenue and Growth
bluefly.com's annual sales on its online store amounted to $7.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
bluefly.com's monthly revenueOVER TIME
Over the past three months, bluefly.com revenue has experienced decline of 31%, compared to the preceding three months.
bluefly.com competitors
In April 2026, bluefly.com generated $400,412 in revenue with 1,139 transactions across 115,524 sessions, yielding an average order value (AOV) between $350-375 and a conversion rate of 0.50-1.00%. Comparatively, shoppremiumoutlets.com earned $168,584 from 1,050 transactions during only 4,074 sessions, achieving an AOV of $150-175 and a conversion rate of 25.50-26.00%. theoutnet.com outperformed significantly, with revenue of $22,211,407, 54,713 transactions, and an impressive AOV of $400-425 from 4,160,646 sessions and a conversion rate of 1.00-1.50%. In stark contrast, bhfo.com made $12,623 with only 100 transactions from 15,552 sessions, while cettire.com and mytheresa.com excelled with revenues of $33,219,699 and $32,920,691, respectively. Both competitors boasted high AOVs and better conversion rates, suggesting a stronger market position overall.
Revenue share by device at bluefly.com
In April large majority of sales on bluefly.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
Gain even more insights with the Grips app
bluefly.com channels
Identify top traffic channels that drive growth for bluefly.comand discover how performance of traffic channels has changed over time.
bluefly.com Google Ads spend
Evaluate bluefly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bluefly.com devices
Review bluefly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
