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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

olaplex.de

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83.5K

Revenue

66.1K

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for olaplex.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

olaplex - ein wirkstoff, der alles verändert! willkommen auf der offiziellen seite des ersten & einzigen wirkstoffs, der kaputtes haar dauerhaft repariert!

olaplex.de’s revenueOVER TIME
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Over the past three months, olaplex.de revenue has experienced growth of 109%, compared to the preceding three months.

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olaplex.de revenue growth for last six months

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OVERVIEW

In September 2024, olaplex.de, an online store in the BEAUTY AND COSMETICS industry, generated $83,455 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $75-100. This puts them above the median revenue of $53,315 but below the high conversion rate of 4.62% and high AOV of $191. With 66,117 sessions, olaplex.de falls below the highest sessions of 41,256,765 from sephora.com but above the median of 22,216 sessions in the BEAUTY AND COSMETICS category.

olaplex.de competitors

When comparing olaplex.de to its competitors, it is evident that olaplex.de lags behind in terms of revenue, transactions, and sessions. olaplex.de generated a revenue of €83,455 from 1,004 transactions and 66,117 sessions, with an average order value (AOV) ranging between €75-100 and a conversion rate of 1.50-2.00%. In contrast, hair-shop.com outperformed olaplex.de with a revenue of €196,921 from 1,634 transactions and 74,435 sessions. Their AOV falls between €100-125, with a conversion rate of 2.00-2.50%. The largest gap can be seen with olaplex.com, which reported a significant revenue of €2,408,031 from 32,504 transactions and 815,864 sessions. Despite having a lower AOV of €50-75, olaplex.com boasts a high conversion rate of 3.50-4.00%, highlighting its strong performance compared to olaplex.de and its competitors.

#1 hair-shop.com

196.9K

Revenue

74.4K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 olaplex.com

2.4M

Revenue

815.9K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

olaplex.de vs top market performers

olaplex.de

top retailers

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Top products on olaplex.deby revenue

#1 Original OLAPLEX® Bestseller Paket

$117.9

Price

$57K

Revenue

#2 OLAPLEX® Dejans Favorites

$147.3

Price

$35.1K

Revenue

#3 Original OLAPLEX® Allround Home Paket

$235.6

Price

$32K

Revenue

#4 Original OLAPLEX® N°4 Shampoo

$39.3

Price

Revenue

#5 Original OLAPLEX® N°5 Conditioner

$38.4

Price

Revenue

#6 Original OLAPLEX® Treatment Trio

$88.6

Price

Revenue

#7 Original OLAPLEX® N°6 Bond Smoother

$32.8

Price

Revenue

#8 Original OLAPLEX® N°3 Hair Perfector

$32.7

Price

Revenue

#9 Original OLAPLEX® Tiefenreinigungs-Trio

$88.3

Price

Revenue

#10 Original OLAPLEX® Maintenance & Protection Trio

$88.3

Price

Revenue

#1 Original OLAPLEX® Bestseller Paket

$117.9

Price

$57K

Revenue

#2 OLAPLEX® Dejans Favorites

$147.3

Price

$35.1K

Revenue

#3 Original OLAPLEX® Allround Home Paket

$235.6

Price

$32K

Revenue

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olaplex.de brandsby revenue

Olaplex - New Flag Gmbh

olaplex.de categoriesby revenue

Hair Care

Top retailers:forhims.com cosmoprofbeauty.com waxcenter.com

Shampoo & Conditioner

Top retailers:cosmoprofbeauty.com amazon.com ulta.com

Food, Beverages & Tobacco

Top retailers:rewe.de morrisons.com asda.com

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Top retailers:amazon.com ebay.com safeway.com

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Top retailers:amazon.com eva.ua aesop.com

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olaplex.de channels

Identify top traffic channels that drive growth for olaplex.deand discover how performance of traffic channels has changed over time.

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olaplex.de Google Ads spend

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olaplex.de devices

Review olaplex.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olaplex.de top markets

Explore olaplex.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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