Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

olaplex.de

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85K

Revenue

67.7K

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for olaplex.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

olaplex - ein wirkstoff, der alles verändert! willkommen auf der offiziellen seite des ersten & einzigen wirkstoffs, der kaputtes haar dauerhaft repariert!

olaplex.de’s revenueOVER TIME
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Over the past three months, olaplex.de revenue has experienced growth of 110%, compared to the preceding three months.

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olaplex.de revenue growth for last six months

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OVERVIEW

In August 2024, olaplex.de, a BEAUTY AND COSMETICS industry website, recorded online sales revenue of $85,005, surpassing the median revenue of $55,432. The site's conversion rate ranged between 1.50-2.00%, with a high of 4.4% and a low of 1.36% in the industry. The average order value (AOV) for olaplex.de was between $75-100, with the industry seeing a high AOV of $186 and a low of $48. The site attracted 67,660 sessions, with the highest being 40,912,844 on sephora.com, and a median of 24,118 sessions in the BEAUTY AND COSMETICS sector.

olaplex.de competitors

When comparing olaplex.de to its competitors in the hair care industry, it is evident that olaplex.de falls behind in terms of revenue and transactions. olaplex.de generated €85,005 in revenue from 1,026 transactions and 67,660 sessions. In contrast, hair-shop.com outperformed olaplex.de with €237,142 in revenue, 2,116 transactions, and 95,439 sessions. Similarly, olaplex.com surpassed olaplex.de with a significantly higher revenue of €1,985,540, 25,898 transactions, and 736,237 sessions. Despite having a comparable average order value (AOV) of €75-100, olaplex.de lags in conversion rate as well. While olaplex.de has a conversion rate of 1.50-2.00%, hair-shop.com and olaplex.com boast conversion rates of 2.00-2.50% and 3.50-4.00%, respectively. In summary, olaplex.de faces stiff competition from hair-shop.com and olaplex.com, especially in terms of revenue and conversion rate.

#1 hair-shop.com

237.1K

Revenue

95.4K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 olaplex.com

Revenue

736.2K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

olaplex.de vs top market performers

olaplex.de

top retailers

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Top products on olaplex.deby revenue

#1 Original OLAPLEX® Bestseller Paket

$117.3

Price

$44.3K

Revenue

#2 Original OLAPLEX® Allround Home Paket

$234.7

Price

$28.4K

Revenue

#3 OLAPLEX® Dejans Favorites

$146.5

Price

$27.8K

Revenue

#4 Original OLAPLEX® N°4 Shampoo

$39.4

Price

Revenue

#5 Original OLAPLEX® N°5 Conditioner

$38.6

Price

Revenue

#6 Original OLAPLEX® Treatment Trio

$88.1

Price

Revenue

#7 Original OLAPLEX® N°6 Bond Smoother

$32.6

Price

Revenue

#8 Original OLAPLEX® N°3 Hair Perfector

$32.6

Price

Revenue

#9 Original OLAPLEX® Tiefenreinigungs-Trio

$88

Price

Revenue

#10 Original OLAPLEX® Maintenance & Protection Trio

$87.9

Price

Revenue

#1 Original OLAPLEX® Bestseller Paket

$117.3

Price

$44.3K

Revenue

#2 Original OLAPLEX® Allround Home Paket

$234.7

Price

$28.4K

Revenue

#3 OLAPLEX® Dejans Favorites

$146.5

Price

$27.8K

Revenue

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olaplex.de brandsby revenue

Olaplex - New Flag Gmbh

olaplex.de categoriesby revenue

Hair Care

Top retailers:forhims.com cosmoprofbeauty.com waxcenter.com

Shampoo & Conditioner

Top retailers:cosmoprofbeauty.com amazon.com ulta.com

Food, Beverages & Tobacco

Top retailers:rewe.de morrisons.com asda.com

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Top retailers:amazon.com ebay.com safeway.com

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Top retailers:amazon.com eva.ua aesop.com

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olaplex.de channels

Identify top traffic channels that drive growth for olaplex.deand discover how performance of traffic channels has changed over time.

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olaplex.de Google Ads spend

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olaplex.de devices

Review olaplex.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olaplex.de top markets

Explore olaplex.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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